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#AfricaCom: Future of digital financial services in Africa

According to the World Economic Forum, there are 700m people using digital financial services globally, of which half are in Africa...

By Nicci Botha 1 day ago

Amanda Alves, head of digital at Publicis Machine. Image supplied.
Why human creativity is still needed to navigate radical innovation

Publicis Machine's Amanda Alves elaborates on why human creativity and innovation are still needed to navigate 4IR. She also lets us in on which skills will be most at risk of commoditisation, as AI and machine learning enter the workplace...

By Juanita Pienaar 4 Nov 2019

Dr Vera Songwe.
Africa's growth rests on economic empowerment of women

Women need to access the new economic Pan-Africanism on the continent, said Dr Vera Songwe, UN ECA head...

By Louise Marsland 1 Nov 2019

AWIEF conference 2019.
AfCFTA must be linked to women empowerment

A resolution taken at the annual Africa Women Innovation and Entrepreneurship Forum conference, calls on the economic empowerment of women to be linked to the Africa Continental Free Trade Agreement (AfCFTA)...

By Louise Marsland 31 Oct 2019

Meet Facebook News: its new 'dedicated place' for news in the US
Meet Facebook News: its new 'dedicated place' for news in the US

Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...

By Shereesa Moodley 28 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

Image credit: Thomas William on Unsplash.
The right video for the right time

In Nielsen and Taboola's "Moment of Next" study, the two company's took a look at video-watching...

By Travis Bussiahn 24 Oct 2019

Image credit: Delphine Ducaruge on Unsplash.
Poster power: 5 ways to add impact, deliver value and boost sales

Here are five ways you could make posters work harder for your customers and boost your business...

By James de Waal 21 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Image credit: LUM3N on Unsplash.
The do's of social media marketing

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

By Jessica Barrella 15 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...

By Vian Chinner 11 Oct 2019

Image credit: Carl Heyerdahl on Unsplash.
Digital citizenship: Bringing digital activism home

In light of the Cambridge Analytica data breach, we should all take a more active role in our online activities, writes digital content curator at Joe Public Connect, Grace Cooper...

By Grace Cooper 4 Oct 2019

Managing director for the A+E Networks Africa's EMEA territories, Dean Possenniskie. Image supplied.
How A+E Networks Africa is building on its local content strategy

We speak to managing director for the A+E Networks Africa's EMEA territories, Dean Possenniskie, who is responsible for overseeing and growing the channel's content distribution and digital media businesses across the UK, Europe, Middle East and Africa...

By Juanita Pienaar 27 Sep 2019

Photo by Kiana Bosman on Unsplash
Say hello to Generation Alpha

Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond...

By Sean Sullivan 26 Sep 2019

Image credit: Patrick Fore on Unsplash.
Digital marketing trends that really boost your business

In many articles I have written, I have taken a closer look at not just what's trending in 2019, but how adopting some of the featured marketing methods can work for your business or brand...

By Talitha Spykerman 26 Sep 2019

How Vollar is serving brands certainty with their CSI
How Vollar is serving brands certainty with their CSI

A finalist for the 2019 SAB Foundation Social Innovation Award, Vollar has been making waves on the social enterprise scene since its inception. The new digital currency, as its name suggests, comes with an interesting twist...

By Sindy Peters 25 Sep 2019

Image credit: DESIGNECOLOGIST on Unsplash.
The don'ts of social media marketing

Ah, social media marketing - the buzz words of today...

By Jessica Barrella 18 Sep 2019

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...

By Derek Abdinor 17 Sep 2019

CMO Summit at Leaderex 2019. Image supplied.
CMO Summit at Leaderex: How AI is changing the way we work

Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...

By Danette Breitenbach 13 Sep 2019

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.
Relationship management: Don't draw the 'divorce card' too quickly

Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...

By Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.
How to be brave, brands

WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...

By Lynette Botha 13 Sep 2019

#Newsmaker: How Georgie Badiel-Liberty is bringing sub-Saharan Africa's water scarcity to the forefront
#Newsmaker: How Georgie Badiel-Liberty is bringing sub-Saharan Africa's water scarcity to the forefront

International model and activist, Georgie Badiel-Liberty was recently in Cape Town to participate in the Doha Debate and talks to us about the important work she is doing through her foundation to create awareness around the world water crisis...

By Juanita Pienaar 12 Sep 2019

Image credit: Jason Leung on Unsplash.
Who killed the copywriter? The death of the English language in advertising

The answer, definitely and resoundingly, is "the art director". But is this true?

By Manqoba Zondi 12 Sep 2019

Image credit: Alex on Unsplash.
Strategy vs creative: The number one pitch killer

It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...

By Johanna McDowell 5 Sep 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

By Jane Stevenson 3 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

By Louisa Douwes Dekker 2 Sep 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

By Louise Marsland 28 Aug 2019

Image credit: Clay Banks on Unsplash.
PR and marketing: Worlds that merge to unite

Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...

By Linda Hassall 26 Aug 2019

Andrea Quaye has been awarded the Marketing Leadership and Innovation Award for 2019. Image supplied.
#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Andrea Quaye, vice president of marketing at Anheuser-Busch InBev, has been awarded the Marketing Leadership and Innovation Award for 2019...

By Juanita Pienaar 23 Aug 2019

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