Marketing & Media

Menu

Contributors

More...Submit contribution

Latest showcases

More showcases...
Photo by Jayme McColgan on .
Disney is removing 'Fox' from the production company's future branding

After buying 21st Century Fox in a $71bn deal last year, Disney is reportedly removing the word "Fox" from the production company's future branding...

By Shereesa Moodley 18 hours ago

#BizTrends2020: Bright future for luxury brands in Africa
#BizTrends2020: Bright future for luxury brands in Africa

With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...

By Alain Dos Santos 10 Jan 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

By Christele Chokossa 8 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

By Ailsa Wingfield 6 Jan 2020

Anita de Werd.
Teaching trade: the importance of empowering the female entrepreneur

Maersk has developed a partnership with She-Trade, an initiative from the International Trade Centre, which aims to connect three million women entrepreneurs to the global markets by 2021...

By Louise Burgers 17 Dec 2019

New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

By Louise Burgers 16 Dec 2019

Image source: Gallo/Getty Images.
Social media crisis management

With the silly season upon us, what plan do you and your community managers have in place for an inevitable crisis?...

By Gosi Legoale 3 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Using data analytics and CRM to drive customer centricity and win loyalty

Sanlam Reality, the Sanlam Group's loyalty programme, was awarded Best Use of Data Analytics/CRM Application at the inaugural Loyalty Awards South Africa recently held in Cape Town...

By Jessica Tennant 3 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...

By mike broom 3 Dec 2019

Collaboration key in closing the digital skills gap in Africa
Collaboration key in closing the digital skills gap in Africa

In the face of an immensely challenging digital skills gap on the continent, Mojolaoluwa Aderemi-Makinde, head of brand and reputation at Google Africa, remains optimistic...

By Sindy Peters 2 Dec 2019

Image source: .
#DesignIndaba2020: Kinya Tagawa "to plot for the future" as speaker

Kinya Tagawa, a Japanese award-winning design engineer who runs international design agency Takram, with studios in Tokyo and London, has been selected as one of the speakers for next year's Design Indaba Conference...

By Juanita Pienaar 2 Dec 2019

Google's new 'My Storytime' platform helps families stay in touch
Google's new 'My Storytime' platform helps families stay in touch

Google has launched a new platform called My Storytime, which aims to keep families in touch with pre-recorded audio via Google Assistant...

By Shereesa Moodley 28 Nov 2019

Africa's first shorts come to life
Africa's first shorts come to life

The first collaboration between an international content creator, a local animation studio and creators from across Africa has seen three uniquely African stories being brought to life in the form of three-minute shorts...

By Danette Breitenbach 27 Nov 2019

#AfricaCom: Gender inequality continues to cost Africa billions of dollars each year
#AfricaCom: Gender inequality continues to cost Africa billions of dollars each year

$95bn - this is the average annual loss in Sub-Saharan Africa since 2010 due to pervasive gender inequality in the continent's economic activities...

By Sindy Peters 27 Nov 2019

Video Exchange Africa, AfricaCom Panel (L-R): Siddhartha Roy, Cees van Versendaal, Russell Southwood, Ryan Solovei.
#AfricaCom: The many VOD markets

Video on Demand in Africa is hampered by high data costs and driven by consumer behaviour change...

By Louise Burgers 25 Nov 2019

Creating relevant brands for African audiences
Creating relevant brands for African audiences

WarnerMedia recently hosted a panel discussion around creating relevant brands for African audiences at Discop Johannesburg 2019. Julien Borde, head of Channels for France, French-speaking territories, Africa and Israel tells us more about how the company plans to implement these insights across the African market...

By Jessica Tennant 22 Nov 2019

John Ugbe.
#AfricaCom: TV content future will be shaped by OTT

OTT has disrupted the way we experience content: visually, auditory and in several other ways...

By Louise Burgers 20 Nov 2019

#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa
#AfricaCom: Smartphone costs the biggest barrier to a digitally inclusive Africa

The next technological evolution is advancing at an exponential rate and by leaving out some on this journey, we allow the current societal divides and inequalities to deepen...

By Sindy Peters 15 Nov 2019

Image credit: Brooke Lark on Unsplash.
How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

By Ashleigh Wainstein 15 Nov 2019

Image credit: Google Africa.
#GoogleforSouthAfrica: Contributing to connectivity

Free fast internet is a game-changer, but while public Wi-Fi is highly valued by South Africans, deploying a sustainable service can be challenging...

By Danette Breitenbach 13 Nov 2019

Image source: Getty/Gallo
#AfricaCom: Future of digital financial services in Africa

According to the World Economic Forum, there are 700m people using digital financial services globally, of which half are in Africa...

By Nicci Botha 12 Nov 2019

Amanda Alves, head of digital at Publicis Machine. Image supplied.
Why human creativity is still needed to navigate radical innovation

Publicis Machine's Amanda Alves elaborates on why human creativity and innovation are still needed to navigate 4IR. She also lets us in on which skills will be most at risk of commoditisation, as AI and machine learning enter the workplace...

By Juanita Pienaar 4 Nov 2019

Dr Vera Songwe.
Africa's growth rests on economic empowerment of women

Women need to access the new economic Pan-Africanism on the continent, said Dr Vera Songwe, UN ECA head...

By Louise Burgers 1 Nov 2019

AWIEF conference 2019.
AfCFTA must be linked to women empowerment

A resolution taken at the annual Africa Women Innovation and Entrepreneurship Forum conference, calls on the economic empowerment of women to be linked to the Africa Continental Free Trade Agreement (AfCFTA)...

By Louise Burgers 31 Oct 2019

Meet Facebook News: its new 'dedicated place' for news in the US
Meet Facebook News: its new 'dedicated place' for news in the US

Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...

By Shereesa Moodley 28 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

Image credit: Thomas William on Unsplash.
The right video for the right time

In Nielsen and Taboola's "Moment of Next" study, the two company's took a look at video-watching...

By Travis Bussiahn 24 Oct 2019

Image credit: Delphine Ducaruge on Unsplash.
Poster power: 5 ways to add impact, deliver value and boost sales

Here are five ways you could make posters work harder for your customers and boost your business...

By James de Waal 21 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

Competition amongst suppliers and retailers are at an all-time high, and today's consumer is much less predictable than in the past...

By Lauren Hartzenberg 15 Oct 2019

Image credit: LUM3N on Unsplash.
The do's of social media marketing

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

By Jessica Barrella 15 Oct 2019

Next >

All rights reserved. Copyright © 2020. Republish permission. ADSL & Web hosting proudly provided by Afrihost. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.