The commercial, aimed at the key winter consumption period, features a series of commercials using children to demonstrate achievement. The well loved "boxer" and "swimmer" ads, which flighted around 2007/08, developed significant brand interest and this latest commercial aims to provide a modern take on a timeless theme 'Children aspiring to reach the stars - and the importance of breakfast!'
Damon Stapleton, TBWA\Hunt\Lascaris ECD, says, "The brand is a South African icon and has produced some great campaigns over the years. I mean who will ever forget Flipper Fourie?
"We have partnered with the company for a number of years and being able to continue to work with the brand and to produce a new campaign, which will hopefully also become part of South African popular culture, is very exciting."
Download the TV ad.
