The show aims to offer innovative products and demonstrations, featuring everything from gadgets and electronics to health and grooming; outdoor and adventure; sport; travel; property and finance; automotive and recreational vehicles; fashion; home and DIY.
It aims to provide leading male-focused brands with the opportunity to interact with their audiences first hand and, as event director Larry Leyden explains, exhibitions are the only marketing tool that allows a brand to engage all five senses of the target consumer.
The experience aspect of the exhibition will further be enhanced with a range of attractions such as extreme sport demonstrations, competitions and events.
Go to www.themenshow.co.za.
