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Chantelle Schmidlin, a content developer at Achievement Awards Group, is the winner of the US$3000 Levi's Idea Bounty brief, Quirk eMarketing announced Tuesday, 10 February 2009. The Levi's brief, the second put out by creative idea crowdsourcing initiative Idea Bounty, received almost 250 responses. The new brief, announced Monday for BMW, also has a bounty of US$3000.