A woman's place is in the driver's seat

The third edition of Associated Magazines' 'Women on Wheels' (WOW) car supplement, sponsored by Nedbank Vehicle and Asset Finance, is now available with the July issues of Marie Claire, Cosmopolitan, Femina and O, The Oprah Magazine. Written by top women motoring journalists, the 90-page supplement is packed with the latest car news, reviews and everything else a woman needs to know about cars. Its circulation makes it the biggest car-focused supplement in the women's magazine market in South Africa, with a combined readership of 1.6 million readers (AMPS 2005).