Primedia unveils massive Zambian building wrap

Primedia Africa, a subsidiary of Primedia Out of Home, recently unveiled what is claimed to be Zambia's largest ever building wrap at the Coke Zero launch. Positioned at Zambia's exceptionally traffic-busy Arcade roundabout, the hoarding is an impressive size, almost 900m². "We flighted the creative during an evening function, revealing it to consumers to coincide with the launch of Coke Zero to the Zambian market," said Frikkie Cornelius, GM of Primedia Africa.