Pernod Ricard's Havana Club OOH campaign kicked off in October and November 2009 and will have a second burst in January and February 2010. It is featured in 100 of the country's reportedly sexiest and trendiest nightlife venues using TLC's Mirror Media platform, with the primary purpose of increasing awareness around the availability of the brand. According to TLC, the brand will be positioned to capitalise on its exposure to over one million people per month.
