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Johannes (Jojo) Keiper is a multi-award-winning Strategy Director at M&C Saatchi Abel and the Up&Up Group. Over the years, he’s helped build some of the world’s most loved brands - from MTN, Heineken or PepsiCo to building one of South Africa’s most loved retailers, takealot.com. He’s picked up a couple of industry accolades along the way – From Grand Prix’s in creativity to Effie Golds in Effectiveness and more. When he’s not doing strategy, he’s usually organising parties, festivals, DJing, being an armchair fashion critic or drinking a chilled chenin in the sun.