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World PR Day

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#WPRD2026 | Trust is PR’s greatest currency in the age of the prosumer

#WPRD2026 | Trust is PR’s greatest currency in the age of the prosumerHavas Johannesburg

El Brodie wants clients to trust their agencies. Source: Supplied.

#WPRD2026 | You can't expect great PR if you don't empower your agencyEl Broide

Karl Haechler, CEO, Burson Africa, says being visible in an AI-generated answer is not the same as being believed (Image supplied)

#WPRD2026 | Visibility without credibility is just exposure without influenceKarl Haechler

El Brodie wants clients to trust their agencies. Source: Supplied.

#WPRD2026 | You can't expect great PR if you don't empower your agency

By El Broide 16 Jul 2026

Karl Haechler, CEO, Burson Africa, says being visible in an AI-generated answer is not the same as being believed (Image supplied)

#WPRD2026 | Visibility without credibility is just exposure without influence

By Karl Haechler 14 Jul 2026

More news

#WPRD2026 | The Human Rhythm: The pattern communicators keep ignoring

#WPRD2026 | The Human Rhythm: The pattern communicators keep ignoring

Paul Reynell 31 Jul 2026

Lebogang Mashangoane, account director at Riverbed PR says PR’s Golden Age will belong to those who understand people (Image supplied)

#WPRD2026 | PR’s Golden Age will belong to those who understand people, not just platforms

Lebogang Mashangoane 31 Jul 2026

#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

Covenant Nsa 30 Jul 2026

#WPRD2026 | 4 Principles for managing a crisis in the AI era

#WPRD2026 | 4 Principles for managing a crisis in the AI era

Madelain Roscher 30 Jul 2026

Bradly Howland, CEO, Alkemi Collective, says corporate reputation now behaves like statecraft, but most of the PR profession is still equipped for something else (Image supplied)

#WPRD26 | From a quiet foundation to 3 habits of diplomacy PR needs to steal

Bradly Howland 29 Jul 2026

#WPRD2026 | The real threat to PR Isn't AI. It's complacency.

#WPRD2026 | The real threat to PR Isn't AI. It's complacency.

Karabo Ledwaba 29 Jul 2026

Lorato Tshenkeng, founder and CEO of Decode, reflects on the recent Social Media Summit for Government in the context of WPRD 2026 (Image supplied)

#WPRD2026 | The golden age of strategic PR will elude government until leadership changes

Lorato Tshenkeng 28 Jul 2026

To make an idea newsworthy, it must be worthy of the news, says Mike Sharman, CCO, Retroviral (Image: @ Bizcommunity)

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman 27 Jul 2026

#WPRD2026 | PR is not a shortcut to credibility; 5 questions to determine media readiness

#WPRD2026 | PR is not a shortcut to credibility; 5 questions to determine media readiness

Nokuthula Khwela 24 Jul 2026

A golden age of strategic PR must also be a golden age of disclosure, says reputation strategist Solly Moeng (Image supplied)

#WPRD2026 | A Golden Age of Strategic PR must also be a golden age of disclosures

Solly Moeng 23 Jul 2026

Kevin Welman, director at ByDesign Communications says the credibility economy has arrived; external communications was built for it (Image supplied)

#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman 22 Jul 2026

Aobakwe Sibiya

#WPRD2026 | The hardest pitch in Public Relations isn’t to the media

Aobakwe Sibiya 21 Jul 2026

The Africa Declaration will be formally signed and launched at the World PR Forum (WPRF) in Abuja, Nigeria, in November 2026 (Image @ Guardian Nigeria )

Africa declaration to PR professionalisation launches

20 Jul 2026

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

#WPRD2026 | Natalia Rosa on why AI is making strategic communications more valuable than ever

Robin Fredericks 20 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR calls for a new interpretation of value

17 Jul 2026

#WPRD2026 | Yolandi de Wet on why relationships remain PR's greatest asset

Robin Fredericks 17 Jul 2026

#WPRD2026 | The Golden age of PR reminds us that the P stands for Public

Lebo Madiba 16 Jul 2026

It’s #WPRD2026. So what?

Danette Breitenbach 16 Jul 2026

#WPRD2026 | Proof: The 5th P for the AI era

Madelain Roscher 16 Jul 2026

#WPRD2026 | Urban Espresso's Gabbi Brondani on strategic PR, trust and the human advantage

Robin Fredericks 14 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR will be defined by judgement

Michelle Cavé, Brandfundi 13 Jul 2026

#WPRD2026 | The companies winning at ESG aren't telling better stories. They're building greater trust.

Sam Gqomo 8 Jul 2026

#WPRD2026 | Human connection is the ultimate competitive advantage

Kisha Reader-Bain 7 Jul 2026

#WPRD2026 | Always on, not always seen: The women leading in financial services

Tracy Jones 6 Jul 2026

#WPRD2026 | The quiet revolution that just made PR the most powerful discipline in business

Madelain Roscher 1 Jul 2026

#WPRD2026 | The Golden Age of Strategic PR is here. Join the organisations defining it.

1 Jul 2026

#WPRD2025 | Riverbed’s Lebogang Mashangoane: Modern PR in an AI-powered world

Lebogang Mashangoane 31 Jul 2025

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