Law firms can find RFPs through legal procurement platforms, government websites, corporate legal departments, and industry associations.
Networking, maintaining relationships with procurement officers, and subscribing to RFP alert services can also help firms stay informed about new opportunities.
Not all RFPs are worth pursuing. It's not a matter of the more pitches you send out, the more likely you're going to get the work. Select the RFPs for work that you really want to do and that you excel at.
It takes time to prepare a response to an RFP properly. Invest your time wisely and rather do one brilliant one than send out five mediocre ones.
By strategically selecting RFPs, law firms can focus on opportunities where they are most competitive and likely to win.
Don’t use a generic document for every RFP. A well-crafted, compelling response can make all the difference. Focus on clarity and customisation to demonstrate real value.
Start by reviewing the document thoroughly. Ensure you understand exactly what the client is asking for, including the scope of work, submission requirements, and evaluation criteria.
Go beyond the basic requirements and research the client’s business, industry, and legal challenges. Tailor your response to show a clear understanding of their specific needs.
Pay close attention to the headings, questions, and order in which information is requested. Use the RFP's terminology and structure so evaluators can easily find the info they need.
Your opening page should immediately show that you fully understand the client’s requirements and can deliver the services they need.
A personalised, well-written introduction can set the tone for the rest of the proposal and persuade the reader to continue. Explain why your firm is the right fit. Highlight shared values, your firm’s expertise in their niche, or anything else that shows why they should choose you.
While it helps to have your firm information, practice descriptions, and lawyer profiles on file, these should only serve as a starting point. Every response should be customised, showing how your firm’s experience and team align with the client’s specific needs.
A well-structured, easy-to-read document with headings, bullet points, and infographics makes a stronger impression than a dense, text-heavy proposal.
Use clean formatting, consistent branding, and careful proofreading to ensure the final document looks professional and is easy to read.
A well-prepared RFP response demonstrates more than legal expertise. It shows attention to detail, an understanding of the client’s needs, and a commitment to delivering high-quality service.
If you don’t have the expertise in-house to put together a top-notch RFP response, get professional help. A well-designed, branded template and professionally written content will go a long way towards getting a positive response.
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