Designed in conjunction with marketing services company Dynamo Africa, the campaign launched on 16 February 2007 with the distribution of travel pouches to media agencies. Inside is a cleverly replicated boarding pass to the Victoria Falls – Zambia side and an itinerary for the week - the grand prize destination for one lucky advertiser and his/her partner when they participate in the competition that runs concurrently with the campaign.
Supporting the campaign are oversized A3 size postcards and a viral campaign certainly outlining the five editorial pillars of MyWeek.
Ads24 took over the national representation of MyWeek, a free-distribution lifestyle magazine in October 2006.
