Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 1 day

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

2 days

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

New website launched for investors in Africa

New website launched for investors in Africa

6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Orange and OpenClassrooms have combined forces to train young Africans in digital technology.

Critical need for digital skills for Africa's youth

6 Mar 2018

AUC endorses APRA conference

AUC endorses APRA conference

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital

#DigitalSummit2018: Championing diversity in digital

Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via

Creating safer cities to help drive greater economic growth

Roy Alves 5 Mar 2018

Barclays Africa Group Limited appoints Dentsu Aegis Network across 10 sub-Saharan Africa markets

Barclays Africa Group Limited appoints Dentsu Aegis Network across 10 sub-Saharan Africa markets

Dentsu 5 Mar 2018

Spotlight on Africa's disruptive technologies

Spotlight on Africa's disruptive technologies

2 Mar 2018

Investing in media measurement in Africa

Investing in media measurement in Africa

1 Mar 2018

Human rights activist Annie Raman on Fort Review.

#FortReview: "How creativity can save lives when put to good use" - Annie Raman

Leigh Andrews 1 Mar 2018

Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia

Mastercard to use Messenger to help SMEs leverage digital payments in Africa, Asia

1 Mar 2018

The time for Africa is not now - Africa is now

The time for Africa is not now - Africa is now

Khangelani Dziba 28 Feb 2018

Nigeria building Africa's biggest free TV platform

Nigeria building Africa's biggest free TV platform

28 Feb 2018

Ten African startups finalists of Harvard competition

Ten African startups finalists of Harvard competition

Tom Jackson 28 Feb 2018

Burson-Marsteller Africa expands reputation management in Africa

Burson-Marsteller Africa expands reputation management in Africa

27 Feb 2018

Eco@Africa's successful broadcast partnership model

Eco@Africa's successful broadcast partnership model

27 Feb 2018

Supamodo film

African films excel at Berlin festival

27 Feb 2018

Tributes paid to Burkina Faso filmmaker Idrissa Ouedraogo

Tributes paid to Burkina Faso filmmaker Idrissa Ouedraogo

27 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Econet Media subsidiary Kwesé buys iflix

Econet Media subsidiary Kwesé buys iflix

22 Feb 2018

Amna Elshandaweely's latest fashion collection launched at Design Indaba 2018 in Cape Town, South Africa.

#DesignIndaba2018: Fashion with a social conscience

Louise Marsland 22 Feb 2018

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.

#Designindaba2018: SA's crowd-sourced solution for a global problem

Sue Disler 22 Feb 2018

Johanna McDowell. Image provided.

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Cape Town Film Studios.

African influence on Hollywood films

22 Feb 2018

Sunu Gonera. Filmaker. Storyteller.

#DesignIndaba2018: 'This is Africa's moment'

Louise Marsland 21 Feb 2018

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.

SA as a launchpad for talking to Africans in Africa

Gau Narayanan 21 Feb 2018

New SES VP of sales to expand video business in Africa

New SES VP of sales to expand video business in Africa

21 Feb 2018

Don't overlook consumers in Africa's rural areas

Don't overlook consumers in Africa's rural areas

Ben Leo 20 Feb 2018

Design Indaba's global graduates. Image credit: Design Indaba website.

Ten global graduates at Design Indaba

Juanita Pienaar 20 Feb 2018

Thomson Reuters launches Eikon mobile app in Africa

Thomson Reuters launches Eikon mobile app in Africa

20 Feb 2018

Let's do Biz