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    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

    1 Jun 2023

    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Company news
    More | Submit
    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
    DentsuDentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
    14 Dec 2023
    Tradeway Promotions welcomes creative giant, David Tshabalala, as head of design
    TradewayTradeway Promotions welcomes creative giant, David Tshabalala, as head of design
    15 Nov 2023
    Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand
    KantarBanks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand
    16 Aug 2023
    Challengers to Watch 2023: Mejuri
    eatbigfishChallengers to Watch 2023: Mejuri
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    The Bar Africa Furniture Palace campaign embraces digital media
    The BarThe Bar Africa Furniture Palace campaign embraces digital media
    17 Jul 2023
    Brands must balance digital innovation and trust to serve Africa's consumers - study
    Brands must balance digital innovation and trust to serve Africa's consumers - study

    17 Apr 2023

    Source: ©marushy via
    Top 10 global consumer trends revealed for 2023 - Euromonitor

    16 Jan 2023

    What's topping shopper wish lists this festive season? Discounts!
    What's topping shopper wish lists this festive season? Discounts!

    28 Nov 2022

    Gina Gapp
    Senior research hires for Verve in Chicago, Sydney and London

    VERVE  9 Nov 2022

    How digital tech, ambience and sustainability drive in-store shopper behaviour
    How digital tech, ambience and sustainability drive in-store shopper behaviour

    25 Oct 2022

    Source:
    Drop in optimism among Africa's youth - report

    27 Jun 2022

    Source:
    Uncertainty ahead: The state of African consumer sentiment

    15 Jun 2022

    Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire
    IRI and NPD to merge, offering view of total retail purchasing and consumption trends

    8 Apr 2022

    Source: Wunderman Thompson
    Wunderman Thompson reveals The Future 100: 2022

    19 Jan 2022

    Source: Supplied
    Top 10 global consumer trends revealed for 2022 - Euromonitor

    17 Jan 2022

    Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce
    Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

    13 Jan 2022

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    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

    1 Jun 2023

    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Brands must balance digital innovation and trust to serve Africa's consumers - study
    Brands must balance digital innovation and trust to serve Africa's consumers - study

    17 Apr 2023

    Source: ©marushy via
    Top 10 global consumer trends revealed for 2023 - Euromonitor

    16 Jan 2023

    What's topping shopper wish lists this festive season? Discounts!
    What's topping shopper wish lists this festive season? Discounts!

    28 Nov 2022

    Gina Gapp
    Senior research hires for Verve in Chicago, Sydney and London

     9 Nov 2022

    How digital tech, ambience and sustainability drive in-store shopper behaviour
    How digital tech, ambience and sustainability drive in-store shopper behaviour

    25 Oct 2022

    Source:
    Drop in optimism among Africa's youth - report

    27 Jun 2022

    Source:
    Uncertainty ahead: The state of African consumer sentiment

    15 Jun 2022

    Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire
    IRI and NPD to merge, offering view of total retail purchasing and consumption trends

    8 Apr 2022

    Source: Wunderman Thompson
    Wunderman Thompson reveals The Future 100: 2022

    19 Jan 2022

    Source: Supplied
    Top 10 global consumer trends revealed for 2022 - Euromonitor

    17 Jan 2022

    Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce
    Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

    13 Jan 2022

    Source: Getty
    Subscription economy to hit $275bn in 2022: Where's the growth coming from?

    11 Jan 2022

    Source: ©mangostar -
    More shoppers panic buying ahead of festive season - report

    25 Nov 2021

    Source:
    Smart TV voice assistant transactions to hit nearly $500m in 2023

    14 Oct 2021

    Loeries partners with Facebook Africa to support diversity and inclusion initiatives
    Loeries partners with Facebook Africa to support diversity and inclusion initiatives

    5 Oct 2021

    Source: ©bagworld -
    Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

    11 Aug 2021

    Source:
    Voice assistant transaction values to hit $19,4bn by 2023

    3 Aug 2021

    Source:
    Warc details Advertising Trends report 2021/2022

    13 Jul 2021

    Global Diversity, Equity and Inclusion Census extended
    Global Diversity, Equity and Inclusion Census extended

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    Segmenting for the future: 5 emerging consumer types
    Segmenting for the future: 5 emerging consumer types

     21 Jun 2021

    Source:
    D&AD 2021 social media trends

     14 Jun 2021

    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
    Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

    ,  4 May 2021

    African countries reach tipping point for e-commerce adoption - PayU data
    African countries reach tipping point for e-commerce adoption - PayU data

    29 Apr 2021

    Euromonitor identifies 6 cannabis consumer archetypes
    Euromonitor identifies 6 cannabis consumer archetypes

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    Credit: Getty
    Consumers spent $900bn more at online retailers globally in 2020

    14 Apr 2021

    The 5 habits of highly effective advertisers
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    ,  14 Apr 2021

    Boosting brand purpose by solving value-action gaps in Africa
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    ,  25 Mar 2021

    2020 digital holiday sales climb to $1.1tn globally - Salesforce
    2020 digital holiday sales climb to $1.1tn globally - Salesforce

    13 Jan 2021

    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
    #BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

     11 Jan 2021

    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
    From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

    ,  28 Oct 2020

    Photo by on .
    Google Ads is top choice for app marketers in Africa

    15 Oct 2020

    New report shows brand leaders face big challenges aligning marketing and comms teams
    New report shows brand leaders face big challenges aligning marketing and comms teams

    17 Sep 2020

    Gustavo via Pexels
    Global consumers ease back into in-store shopping - report

    4 Sep 2020

    Image by from .
    Influencer compensation: How money moves within the Nigerian influencer industry

     4 Sep 2020

    1 in 4 consumers tried a new brand during pandemic - global report
    1 in 4 consumers tried a new brand during pandemic - global report

    12 Aug 2020

    Image source: .
    How digital research is best positioned to understand African consumers

    23 Jul 2020

    Image credit: Retha Ferguson from Pexels
    Covid-19 impact on consumption patterns in Africa's key markets

    23 Jul 2020

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