Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy and move away from the vicious cycle of task-driven travel marketing that has left many stumped in their tracks.
By Robin Fredericks 1 day ago
Pan-African e-commerce platform, Jumia, has become the first African startup to list on the New York Stock Exchange. The company raised $196-million in its initial public offering (IPO) at the world's largest stock exchange on Friday.
3 days ago