WTMA19: Marketing minimalism, do less, but do it better
WTMA19: Marketing minimalism, do less, but do it better

Day one of World Travel Market Africa 2019 saw Natalia Rosa, director promotions division for Big Ambitions, take us back to basic travel marketing principles; sharing how to build and roll out the right marketing strategy and move away from the vicious cycle of task-driven travel marketing that has left many stumped in their tracks.

By Robin Fredericks 1 day ago

Landmark NYSE listing for Africa's unicorn, Jumia
Landmark NYSE listing for Africa's unicorn, Jumia

Pan-African e-commerce platform, Jumia, has become the first African startup to list on the New York Stock Exchange. The company raised $196-million in its initial public offering (IPO) at the world's largest stock exchange on Friday.

3 days ago