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The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 3 days ago

How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands have been revealed. The research shows that the world's most valuable retail brands are worth $339 billion more...

14 May 2019

Successful retail chatbot interactions to grow eightfold by 2023

The global number of successful retail chatbot interactions will reach 22 billion by 2023, up from an estimated 2.6 billion in 2019, as AI offers compelling new engagement solutions...

9 May 2019

Phygital: 6 ways to adapt, or die

Innovative phygital business models, where bricks and mortar and digital seamlessly integrate, are popping up across the globe. But the best phygital experiences still remain aligned with old-school sales strategies...

By Eben Esterhuizen 30 Apr 2019

Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

The need for speed in modern retail

In an age where leisure time is an increasingly precious commodity, customers are placing an even greater premium on convenience...

By Refilwe Maluleke 8 Apr 2019

PwC releases consumer insights survey for 2019

Anton Hugo, retail & consumer leader for PwC Africa and associate directors Rashaad Fortune and Andries Geertsema presented PwC's 2019 Global Consumer Insights Survey at the Peech Hotel in Johannesburg on 3 April...

3 Apr 2019

Consumer demand at the forefront of African business priorities

There are interesting shifts in African manufacturer and retailer business priorities and a growing appreciation for the fact that no one-size-fits-all approach is enough to ensure ongoing success in sub-Saharan Africa...

28 Mar 2019

African retailers have the opportunity to re-imagine a data-driven sector

Transforming retail starts with the business model, not the technology...

By Toros Esim 27 Mar 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

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