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The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

By Louise Marsland 2 days ago

DHL Africa eShop platform rolled out to 34 additional countries

DHL's Africa eShop platform has expanded to an additional 14 countries across sub-Saharan Africa.

3 days ago

Global Change Award 2020: Submit your sustainable fashion innovation

H&M Foundation has opened entries for its annual innovation challenge, the Global Change Award. Dubbed the 'Nobel Prize of fashion', it aims to reduce fashion's impact on the planet...

9 Sep 2019

SA designer Thebe Magugu first African to win LVMH Prize

South African talent Thebe Magugu, 26, is the winner of the 2019 LVMH Prize for Young Fashion Designers. Magugu is the first designer from Africa to scoop the coveted award...

5 Sep 2019

Nestlé announces winners of sub-Saharan Africa innovation challenge

African startups Shopit, Exportunity and Wakulima from South Africa, Benin and Tanzania respectively, emerged the winners of the Nestlé Research and Development sub-Saharan innovation challenge...

4 Sep 2019

Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

By Jane Stevenson 3 Sep 2019

How young Africans are going green in business

The youth are the driving force for action on climate and the environment. That was the message hammered home to delegates at Africa Climate Week earlier this year...

By Franck Kuwonu 3 Sep 2019

3 data trends shaping digital marketing in the next 18 months

Datacore Media MD Grant Lapping outlines three data-related trends that will change the game for brands over the next year to 18 months...

By Grant Lapping 30 Aug 2019

Woolworths to trial recycled paper shopping bags

Woolworths is trialling bags made out of 100% recycled paper for fashion, beauty and homeware purchases at its Blue Route store in Cape Town...

3 Sep 2019

Shop Association releases Storedits global display research

A new research report from Shop Environments Association, Storedits: Skin Care, Make-up and Cosmetics, shares findings from 177 store audits of skin care, make-up, and cosmetics displays across Europe, Asia, Africa...

30 Aug 2019

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