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#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Dion Jerling, co-founder of Connect Earth was chair of the third and final day of AfricaCom 2019's keynote sessions. He said there had been closer to 17,000 attendees than predicted 15,000 and convened an exciting morning stream covering topics of innovation in the digital space as well as a panel discussion on getting user experience (UX) right...

By Leigh Andrews 40 minutes ago

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.
The digital dash for Africa

There are three weeks to go to AfricaCom 2019, Africa's biggest technology conference and expo...

25 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...

By Vian Chinner 11 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...

Issued by Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.
WhatsApp revolutionising business communication

Businesses in Africa can't ignore WhatsApp as a potential connection point to customers to revolutionise their user experience...

25 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience...

By Leigh Andrews 17 Sep 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

By Jane Stevenson 3 Sep 2019

Image credit: Zoe Holling on Unsplash.
Key findings from Warc's 2019 Future of Strategy report

Warc has released its 2019 Future of Strategy report on the changing role of strategy within the marketing landscape...

28 Aug 2019

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

Customer engagement in an omnichannel world
Customer engagement in an omnichannel world

Omnichannel customer engagement revolves around so much more than just a technology-driven approach. A cross-channel strategy needs to be an integral human one if organisations are to remain competitive...

By Mo Areff 13 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

By Greg Chen 2 Aug 2019

Image credit: Franki Chamaki on Unsplash.
There is no such thing as market saturation

There is no such thing as market saturation, just first-base thinking, writes Bogosi Motshegwa...

By Bogosi Motshegwa 30 Jul 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

By Kirsty Sharman 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...

Issued by Bizcommunity.com 23 Jul 2019

There's a need for more disruption in Africa's tech scene
There's a need for more disruption in Africa's tech scene

The business opportunities that have changed the fortunes of the continent and how these businesses are impacting and transforming the quality of lives in Africa...

By Olukayode Kolawole 22 Jul 2019

The road to marketing redemption is paved in data
The road to marketing redemption is paved in data

Presenting at the 6th episode of the IAB Series, recently appointed DQ&A commercial director, Roan Mackintosh, explored how to use technology to gain a competitive advantage...

By Roan Mackintosh 16 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

When social media first hit the radar of marketers, the possibilities seemed endless. Finally, marketing would be a true two-way conversation...

By Estelle Nagel 15 Jul 2019

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 15 Jul 2019

Image source: Gallo/Getty.
Leveraging digital technology to boost Nigeria's MSMEs

Thinking through and executing a digital business model requires a fundamental shift in strategy...

4 Jul 2019

New report reveals customers want security, service and localised experiences
New report reveals customers want security, service and localised experiences

According to a new CMO Council's report, Reshaping Global Engagement Operations, today's customer is seeking security, service and localised experiences based on local language and culture...

25 Jun 2019

Dee Chetty, Accenture Interactive Lead for Africa.
The future of customer personalisation lies with AI

Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences...

By Dee Chetty 14 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

Wayne Hull
Photographer: Rikki Hibbert
#IABSummit19: The digital transformation opportunity starts with you

Accenture Digital MD Wayne Hull presented a keynote on 'Leading in the new' at this year's IAB Summit, which took place on Thursday, 30 May at the Joburg Theatre in Braamfontein, looking at digital transformation through three critical lenses...

By Jessica Tennant 4 Jun 2019

#AWE2019: Highlights from Day 1
#AWE2019: Highlights from Day 1

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...

By Johan Walters 30 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

Why local insights and research associations like PAMRO are important...

By Joaquim Bretcha Boix 13 May 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

By Refilwe Maluleke 23 Apr 2019

Six steps to successful customer relationship management
Six steps to successful customer relationship management

As Easter looms businesses are looking for powerful ways to promote their goods and activate more sales. This should include beefing up customer relationship management (CMR) systems to streamline communication with potential clients and encourage more sales. Here are six steps to sprucing up your CRM and captivating customers at every touch point along the way...

By Eben Esterhuizen 16 Apr 2019

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