Maroefah Smith

Content Assistant/Copy-Editor/Contributor at Bizcommunity
Location:Cape Town, South Africa


Enthusiastic UCT graduate with a passion for fashion, film and words.


Year completed:2012
Education level:Degree
Final year subjects:Media and Writing, Film Studies, English Language and Literature
Institution:University of Cape Town
Location:Cape Town, South Africa
#WomensMonth: Zainab Mitha is a woman on a mission

FCB Durban junior art director Zainab Mitha forms part of the South African ad industry's new wave of change...

By Maroefah Smith 5 hours ago

#WomensMonth: Katryn Kruger is a model citizen

What do you do after walking the runway for Givenchy and Dolce & Gabbana alongside the likes of Gisele B√ľndchen?

By Maroefah Smith 7 Aug 2019

#WomensMonth: How Jade's Annemarie van Wyk uses jewellery to uplift

For Jade owner Annemarie van Wyk, jewellery is more than just an ornamental piece...

By Maroefah Smith 1 Aug 2019

#CSIMonth: How Room 13 and TBWA inspire kids with the arts

Room 13 uses art and creativity to develop and empower underprivileged children by creating a safe place to develop their self-esteem and sense of purpose...

By Maroefah Smith 22 Jul 2019

What the latest technological innovation means for the future of retail

With neverending technological innovation, what will retail look like in the next 20 to 30 years?

By Maroefah Smith 2 Jul 2019

#SourceAfrica2019: What to know for womenswear S/S 2020

Polly Walters from WGSN recently outlined some of the trends the company has been tracking for womenswear in the lead up to spring/summer 2020...

By Maroefah Smith 26 Jun 2019

#SourceAfrica2019: What's trending for menswear in S/S 2020?

WGSN fashion and beauty editor Polly Walters recently summarised the season's key colours, patterns, items and more at the Source Africa in Cape Town...

By Maroefah Smith 20 Jun 2019

#SourceAfrica2019: WGSN's 6 key strategies for developing S/S 2020 collections

WGSN editor and trend feed curator Polly Walters presented the company's trend forecast for spring/summer 2020 at the recent Source Africa in Cape Town...

By Maroefah Smith 19 Jun 2019

#AfricaMonth: Pan-African web series gives Maybelline New York an African flair

African personalities, vloggers, influencers and makeup artists bring an African flair to the New York attitude of Maybelline in the Makeup In The Cities - Africa web series...

By Maroefah Smith 30 May 2019

Why Levi's wants you to #UseYourVoice on Election Day

Denimwear brand Levi's has approached some of the country's leading influencers to help increase voter awareness and turnout amongst young people...

By Maroefah Smith 2 May 2019

#WTMA19: How tourism became an economic saving grace in sub-Saharan Africa

A growing number of countries in sub-Saharan Africa have started looking to tourism as a viable option for revenue generation...

By Maroefah Smith 17 Apr 2019

#WTMA19: Keith Jenkins on what travel influencers are getting right and wrong

According to iambassador founder and CEO Keith Jenkins, marketing influencers in the travel industry are either executing their content mind-blowingly well or mind-bogglingly bad...

By Maroefah Smith 15 Apr 2019

#ECO19: How to build and sustain the trust of the online consumer

The key to building and sustaining the trust of the online consumer is to focus your business entirely on them, says Platinum Seed's Bradley Elliott...

By Maroefah Smith 25 Mar 2019

#SeamlessSA: 6 steps to starting an e-commerce store in South Africa

Starting an e-commerce store in South Africa can be a tricky minefield. Luckily, Insaka E-Commerce Academy CEO Warrick Kernes let us in on his six top steps to starting an online business...

By Maroefah Smith 22 Mar 2019

#SeamlessSA: Stay woke and grow your business

You don't have to shy away from using your social awareness or 'wokeness' to grow your business. In fact, it might do better if you do...

By Maroefah Smith 20 Mar 2019

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community

Nigerian entrepreneur Ink Eze knows how to grow an online community: her wedding community Bella Naija Weddings has over three million followers on Instagram...

By Maroefah Smith 19 Mar 2019

#SeamlessSA: Strategic partnerships key to seamless payment ecosystem

Strategic partnerships between payment services are crucial in ensuring that the payment ecosystem is seamless...

By Maroefah Smith 15 Mar 2019

#SeamlessSA: How Ramona Kasavan is taking Mimi Women to the rest of Africa

Ramona Kasavan is taking over Africa one sanitary towel at a time. She started her company, Mimi Women, after seeing large numbers of girls missing school over their monthly menses...

By Maroefah Smith 14 Mar 2019

#ATFexpo2018: How to localise global trends for the SA consumer - Part 2

Nicola Cooper delivered a trend talk on the localisation of global trends at the recent ATF Trade Expo in Cape Town...

By Maroefah Smith 5 Dec 2018

#ATFexpo2018: How to localise global trends for the SA consumer - Part 1

The moment you provide the South African consumer with what they need, they will start purchasing whatever you are selling. This was the main message from trend analyst Nicola Cooper...

By Maroefah Smith 4 Dec 2018

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