Kantar | Bizcommunity

Kantar | Bizcommunity

News

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

The Agency Scope 2025 Survey shows an industry racing into AI while dreading the fallout (Image source: © 123rf )

Marketing & Media

EXCLUSIVE Agency Scope 2025 | What keeps marketers and agencies awake at night

21 Jan 2026

Kantar announces senior appointments in South Africa and Africa

Digital

Kantar announces senior appointments in South Africa and Africa

Issued by Kantar 20 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

Erica Bopape (CM SA) is the executive for marketing and communications at Absa Business Banking. Source: Absa.

Marketing

#BizTrends2026 | Absa's Erica Bopape: What 2026 will demand of financial services marketers

Erica Bopape 14 Jan 2026

Image credit: on Pexels

CSI & Philanthropy

‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty: new study

Arvid O. I. Hoffmann, David Matthews, Sally Rao Hill, and Ying Zou 17 Dec 2025

We've compiled our annual #BestofBiz 2025 Marketing & Media lists

Marketing & Media

#BestofBiz 2025: Marketing & Media

17 Dec 2025

Mark Read, former CEO of WPP, has been announced as the chairman of Kantar’s newly formed Board of Directors (Image source: © Kantar Media )

Media

Mark Read's next move announced

24 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

11 Nov 2025

The non-human consumer: How AI is transforming everyday buying decisions

Research

The non-human consumer: How AI is transforming everyday buying decisions

Tamara Ojeaga, Issued by Kantar 5 Nov 2025

$The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)$

Advertising

Humour is our superpower and it’s no laughing matter

5 Nov 2025

The Impact Series by Thinkerneur presents: Drivers Of A Sustainable Future

ESG & Sustainability

The Impact Series by Thinkerneur presents: Drivers Of A Sustainable Future

Issued by Thinkerneur 4 Nov 2025

Source: © 123rf Warc Media’s latest Platform Insights by WARC Media provides comprehensive data-driven intelligence on LinkedIn’s advertising landscape

Research

LinkedIn's advertising bigger than other mid-size social platforms

21 Oct 2025

Outstanding Innovation 2025: Shaping the future with bold ideas

Research

Outstanding Innovation 2025: Shaping the future with bold ideas

Issued by Kantar 21 Oct 2025

Stacy Jayne Saggers, commercial growth director, Insights Division, Kantar says brands in South Africa are showing and consumers are expecting them to continue showing up (Image: © Bizcommunity)

IMC Conference

#NedbankIMC2025 | Stacy Jayne Saggers: Brands are showing up, consumers expect them to

Danette Breitenbach 3 Oct 2025

Vaughan Croeser, vice president, marketing: The South African Breweries (AB InBev), says marketers must build for the long term responsibly (Image: © Bizcommunity)

IMC Conference

#NedbankIMC2025 | Vaughan Croeser: Build for the long-term, responsibly

Danette Breitenbach 3 Oct 2025

You have until 6 October to nominate. Source: WFA.

Marketing

Meet WFA's Global Marketer of the Year jury

3 Oct 2025

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

IMC Conference

#NedbankIMC2025 | Ryan Sauer - Empowering marketers in the boardroom

Danette Breitenbach 2 Oct 2025

#NedbankIMC2025 | Melusi Mhlungu - "Are you playing to win, or not to lose?"

IMC Conference

#NedbankIMC2025 | Melusi Mhlungu - "Are you playing to win, or not to lose?"

Danette Breitenbach 2 Oct 2025

Marketing

Building brand power

Issued by eatbigfish 2 Oct 2025

Nedbank IMC breaks own record as Africa's largest marketing conference

IMC Conference

Nedbank IMC breaks own record as Africa's largest marketing conference

Issued by IMC Conference 1 Oct 2025

#NedbankIMC2025 | Bryony Rose: "It's not just pizza near me."

IMC Conference

#NedbankIMC2025 | Bryony Rose: "It's not just pizza near me."

Danette Breitenbach 1 Oct 2025

#NedbankIMC2025 | Charl Bassil: "Be brave. Be kind. Believe."

IMC Conference

#NedbankIMC2025 | Charl Bassil: "Be brave. Be kind. Believe."

1 Oct 2025

Kantar Media Reactions 2025: The great divide

Research

Kantar Media Reactions 2025: The great divide

Issued by Kantar 23 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

Absa won the Grand Prix Award. Source: YouTube.

Streaming

Meet the YouTube Works Awards winners

11 Sep 2025

Will you, this Wills Month?

Law of Succession

Will you, this Wills Month?

Issued by Capital Legacy 10 Sep 2025

WPP COO Andrew Scott is set to leave at the end of the year.

Advertising

WPP stalwart Andrew Scott announces retirement

1 Sep 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

The future is female (to the power of AI)

Women's Month

The future is female (to the power of AI)

Issued by icandi CQ 25 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

Research

The 2025 Mzansi Barometer: What are South Africans up to?

Issued by Kantar 13 Aug 2025

(Image supplied)

Marketing & Media

Call to marketers: Help shape the future of sustainable marketing

12 Aug 2025

McCann Joburg has appointed (left) Thandeka Gilbert as creative director and (right) Toni Hughes as executive creative director (Images supplied. Image composite by Lesley Svenson © Bizcommunity)

Marketing & Media

McCann Joburg appoints diverse leadership

7 Aug 2025

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Research

South Africa’s ‘Chicken Wars’ redefining the fast food industry

Issued by Insight Survey 4 Aug 2025

Entries now open for the 2026 Product of the Year South Africa Awards

Retail Marketing

Entries now open for the 2026 Product of the Year South Africa Awards

Issued by Product of the Year South Africa 4 Aug 2025

The experience paradox: Why better satisfaction scores don't always mean growth

CRM, CX, UX

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Issued by Kantar 30 Jul 2025

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

CRM, CX, UX

Revolutionising customer experience with ExperienceEvaluator - A game changer for CX teams

Issued by Kantar 23 Jul 2025

Branding

Design + Build firm id.work unveils refreshed brand identity and new logo

Issued by Catchwords 14 Jul 2025

ESG

Sustainability dips but still drives choice in the luxury market

11 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025