Lamine Yamal | Bizcommunity

Lamine Yamal | Bizcommunity

News

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 2 hours

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 1 day

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Marketing

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Issued by Octagon 8 Jun 2026

Laureus World Sports Awards 2025 nominees revealed

Sport

Laureus World Sports Awards 2025 nominees revealed

4 Mar 2025

Adidas unveils You Got This campaign featuring Anthony Edwards and Aitana Bonmatí

Fashion & Homeware

Adidas unveils You Got This campaign featuring Anthony Edwards and Aitana Bonmatí

12 Feb 2025

Source: Adidas.

Fashion & Homeware

Teen football star Lamine Yamal collaborates with Adidas for signature soccer boot

20 Dec 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Branding

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024