Nielsen | Bizcommunity

Nielsen | Bizcommunity

News

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 5 hours

Zak Haeri, MD for NIQ in South Africa

Retail Marketing

NIQ State of the Retail Nation Q1 2026: South African retail benefits from benign inflation

Issued by NielsenIQ 3 Jun 2026

JA South Africa expands board to drive youth impact

Skills Training

JA South Africa expands board to drive youth impact

Issued by JA South Africa 2 Jun 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

Graham Cruikshanks, director of Africa operations at TBWA says there is a strong desire to recognise African advertising talent (Image supplied)

Africa Month

#AfricaMonth | Recognising Africa's unique advertising voice

Danette Breitenbach 25 May 2026

The power of the recommendation moment

Retail

The power of the recommendation moment

Issued by G&G Advocacy 29 Apr 2026

South Africa’s consumer class is back on the road!

Research

South Africa’s consumer class is back on the road!

Issued by BrandMapp 13 Apr 2026

WTM Africa 2026 programme spotlights AI, wine tourism and skills gaps

Tourism & Travel

WTM Africa 2026 programme spotlights AI, wine tourism and skills gaps

31 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Vol. 07 - Welcome to On the Dot Insights Newsletter

Printing

Vol. 07 - Welcome to On the Dot Insights Newsletter

Issued by On the Dot 30 Oct 2025

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

SA firms warn of growing risk from staff-linked data breaches

Data & Analytics

SA firms warn of growing risk from staff-linked data breaches

5 Mar 2026

AI is resetting the rules of growth in consumer packaged goods

Packaging

AI is resetting the rules of growth in consumer packaged goods

Issued by NielsenIQ 5 Mar 2026

Radio & Audio

The hills are alive with the sound of fuzzy logic

Gordon Muller, Issued by United Stations 17 Feb 2026

South Africa’s consumer class is all in on AI

Research

South Africa’s consumer class is all in on AI

Issued by BrandMapp 19 Feb 2026

Makro Restored launches to meet demand for refurbished tech devices

Retailers

Makro Restored launches to meet demand for refurbished tech devices

5 Feb 2026

Research

Verified consumer data non-negotiable for SA brands

Ross Joughin 9 Jan 2026

Retailers prepare for promising holiday spending in South Africa

Trends

Retailers prepare for promising holiday spending in South Africa

5 Dec 2025

How are SA consumers feeling at the end of a lo-ong year?

Research

How are SA consumers feeling at the end of a lo-ong year?

Issued by BrandMapp 27 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Advertising

Warc report reveals ad spend surge reaching $1.17tn this year

26 Sep 2025

Who’s lighting a fire on Heritage day?

Marketing

Who’s lighting a fire on Heritage day?

Issued by BrandMapp 22 Sep 2025

Image credit: Cora Pursley on

Mental health

Dopamine draw(back): Endless streaming and scrolling are ruining our attention

19 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach, Issued by The Up&Up Group 15 Sep 2025

Source: © 123rf The Broadcast Research Council of South Africa has appointed GfK (an NIQ company) to design and deploy the country’s new total video measurement service

Research

BRC announces continuity with GfK appointment as Nielsen exits SA

12 Sep 2025

Advertising

Warc: Connected TV takes centre stage as linear TV declines worldwide

5 Sep 2025

Source: © 123rf The BRC has responded to Nielsen’s decision to exit the South African market

TV

BRC responds to Nielsen's decision to exit SA

2 Sep 2025

SA consumer class still loves the big screen

Research

SA consumer class still loves the big screen

Issued by BrandMapp 27 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

August unspooled: new visions on the big screen

Film

August unspooled: new visions on the big screen

Daniel Dercksen 28 Jul 2025

Saving and investing choices of the SA consumer class

Research

Saving and investing choices of the SA consumer class

Issued by BrandMapp 4 Jul 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

2025 FIA WEC 6 Hours of Spa: Race report and ramblings

Motorsport

2025 FIA WEC 6 Hours of Spa: Race report and ramblings

12 May 2025

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

E-commerce

Converge 2025 Cape Town: SA e-commerce still has room to grow and groceries could be the next big opportunity

Issued by NielsenIQ 9 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Branding

How Dove is repositioning its brand in the age of dermocosmetics

10 Apr 2025

How the SA consumer class cuts costs

Research

How the SA consumer class cuts costs

Issued by BrandMapp 27 Mar 2025

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Marketing

NIQ unveils winners of the 8th Annual NIQ Design Impact Awards

Issued by NielsenIQ 27 Mar 2025

The 97th Oscars were on Sunday. Source: YouTube.

Film & Cinematography

Complete winners of 97th Oscars, South Africa's The Last Ranger misses out

Karabo Ledwaba 3 Mar 2025

BCG survey reveals untapped market potential of women-centric products and services

Research

BCG survey reveals untapped market potential of women-centric products and services

13 Feb 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

#BizTrends2025: The rise of the conscious consumer

Trends

#BizTrends2025: The rise of the conscious consumer

Max Oliva 15 Jan 2025

How is SA’s middle class feeling going into the holidays?

Research

How is SA’s middle class feeling going into the holidays?

Issued by BrandMapp 5 Dec 2024

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024