OOH | Bizcommunity

OOH | Bizcommunity

News

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

5 hours

In March 2026, Alliance Media, the international OOH media owner operating across 40+ countries completed the acquisition of Brandit Outdoor. Source: Supplied.

OOH

Alliance Media expands in Uganda with Brandit Outdoor deal

7 May 2026

Retroviral’s Find Your Fire, a trilogy of films for the Eastern European market, is an example of local talent and creativity overcoming geography (Image supplied)

Advertising

#BehindtheCampaign | Bic’s Find Your Fire: A South African-born idea for the global market

6 May 2026

Sentech Africa Tech Week 2026 returns to Cape Town

Digital

Sentech Africa Tech Week 2026 returns to Cape Town

Issued by Topco Media 5 May 2026

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

OOH

Corona bets on user-generated sunsets for its latest outdoor push

4 May 2026

Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth

OOH

Kena Outdoor CEO Lerumo Maisela on CNBC Africa: Redefining OOH growth

Issued by Kena Outdoor 29 Apr 2026

The Cape Town OOH opportunity: Closing the gap between spend and impact

OOH

The Cape Town OOH opportunity: Closing the gap between spend and impact

Issued by Tractor Outdoor 29 Apr 2026

Pigs fly in inDrive's latest commercial. Source: YouTube.

Advertising

#BehindtheCampaign: When pigs fly, inDrive catches up on cashless payments

22 Apr 2026

Kena Outdoor appoints Richard Rachidi as MD to drive performance-led growth in changing OOH landscape

OOH

Kena Outdoor appoints Richard Rachidi as MD to drive performance-led growth in changing OOH landscape

Issued by Kena Outdoor 21 Apr 2026

Kantar reveals the world’s most effective advertising of the year

Advertising

Kantar reveals the world’s most effective advertising of the year

Issued by Kantar 21 Apr 2026

Bob's "shopaygo" nationwide awareness campaign is designed to reshape how consumers see and understand the platform (Image supplied)

Digital

Shopaygo: Bob's connected e-commerce ecosystem awareness campaign

14 Apr 2026

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

OOH

Blu Label Media appoints new marketing and media intelligence manager in strategic shift

Issued by Blu Label Media 14 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

Advertising

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

Cannes Lions

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

Car Service City‘s refreshed Don’t Be That Guy campaign can be seen one of South Africa’s busiest commuter routes on a major digital billboard placement on the N1 in Midrand (Image supplied)

OOH

Car Service City's DOOH campaign rooted in real motoring experiences

30 Mar 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

Advertising

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

8 days to South Africa’s premier sustainability forum: Engage directly with ministers and industry leaders

ESG & Sustainability

8 days to South Africa’s premier sustainability forum: Engage directly with ministers and industry leaders

Issued by Topco Media 17 Mar 2026

Creative Circle Best of the Year 2025 winners

Advertising

Creative Circle Best of the Year 2025 winners

6 Mar 2026

Breaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals

OOH

Breaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals

Kabelo Kale, Issued by The Media Krate 2 Mar 2026

So far, there has been no explanation for the piles of abandoned, weather-beaten office filing cabinets that met commuters and business professionals in Sandton’s financial district this morning, Wednesday, 25 February (Image supplied)

OOH

Abandoned office filing cabinets in Sandton?

25 Feb 2026

Brave and crazy

Media

Brave and crazy

Chris Botha, Issued by Advertising Media Forum 23 Feb 2026

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

OOH

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Issued by Epic Outdoor 23 Feb 2026

Consumers face climate burnout as fears over global conflicts increase

Marketing

Consumers face climate burnout as fears over global conflicts increase

Issued by Kantar 17 Feb 2026

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Media

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Issued by Primedia Broadcasting 10 Feb 2026

Richard Lord, freelance media specialist, questions whether programmatic digital OOH (pDOOH) is just a gimmick (Image source: © Dark Sky

OOH

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

5 out-of-home trends that will define 2026

OOH

5 out-of-home trends that will define 2026

Steve Duck, Issued by Tractor Outdoor 29 Jan 2026

Provantage positions its networks for a connected future with Broadsign

OOH

Provantage positions its networks for a connected future with Broadsign

Issued by Provantage 23 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Media

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Pendoring

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Issued by Machine_ 11 Dec 2025

Joe Public was the standout winner.

Pendoring

All the 2025 iPendoring Awards winners

8 Dec 2025

Retail Services

Amazon South Africa and Epic Outdoor deliver a larger-than-life brand experience in KwaZulu-Natal

Issued by Epic Outdoor 2 Dec 2025

A look at how mid-market malls drive SA's retail economy

Retail Marketing

A look at how mid-market malls drive SA's retail economy

1 Dec 2025

Commercial & Industrial

Mazda unveils ‘first’ bubble billboard in SA to support brand campaign

25 Nov 2025

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

#OrchidsandOnions

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

Brendan Seery 25 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

Advertising

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched (Image supplied)

OOH

Ghana gets first OOH measurement platform

12 Nov 2025

Clinton Brink stars in Kings of Joburg. Source: YouTube.

Marketing

All the African GEMA Award winners

Karabo Ledwaba 11 Nov 2025

Taxi rank takeovers: Bree goes digital for brands

OOH

Taxi rank takeovers: Bree goes digital for brands

Issued by Blu Label Media 11 Nov 2025

#BehindtheCampaign: Daily Sun style campaign busts cancer myths

Advertising

#BehindtheCampaign: Daily Sun style campaign busts cancer myths

7 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

Image supplied.

CSI & Philanthropy

The Art of Making a Difference: Naked collabs with SA artists

6 Nov 2025

From highways to headlines, The OG Influencer made its presence felt everywhere (Image supplied)

OOH

#BehindtheCampaign: OG Influencer shows OOH is impossible to ignore

4 Nov 2025

OOH

Tractor Outdoor ramps up its Cape Town CBD presence with two new high-profile sites

Issued by Tractor Outdoor 29 Oct 2025

Advertising

Online gambling ads: Somebody has to say “enough”

Sarah Britten 27 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

Loeries Creative Week

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025