Out-of-Home | Bizcommunity

Out-of-Home | Bizcommunity

News

New independently aggregated study reveals $1.4bn in global pDOOH adspend in 2025, representing 7% of total DOOH (Source: @

OOH

Programmatic DOOH hits $1.4bn but remains an opportunity

1 day

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 3 days

OOH

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 3 days

South African television personality Xolani Maphanga stars in the ad. Source: YouTube.

Branding

X Repo star fronts Network X OOH's new brand campaign

10 Jun 2026

Cappy shakes up the juice shelf with the launch of Cappy Lemonade Burst in South Africa

FMCG

Cappy shakes up the juice shelf with the launch of Cappy Lemonade Burst in South Africa

Issued by OLC Through The Line Communications 9 Jun 2026

OOH

WOO: Global out‑of‑home revenues reach $54bn, up 15% on 2024

8 Jun 2026

Epic Outdoor and Jacaranda FM turn SA’s iconic billboard into the nation’s largest live video broadcast

OOH

Epic Outdoor and Jacaranda FM turn SA’s iconic billboard into the nation’s largest live video broadcast

Issued by Epic Outdoor 2 Jun 2026

The One Club offers $15,000 for global student voter turnout campaigns

The One Club for Creativity

The One Club offers $15,000 for global student voter turnout campaigns

2 Jun 2026

Outdoor Network captures commuters with a new digital billboard

OOH

Outdoor Network captures commuters with a new digital billboard

Issued by Provantage 28 May 2026

Designing for seconds

OOH

Designing for seconds

Shamy Naidu, Issued by Provantage 25 May 2026

When billboards become love letters

OOH

When billboards become love letters

Issued by Tractor Outdoor 22 May 2026

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Artificial Intelligence

Perion, Mediamark and McSorely Media launch exclusive AI advertising partnership across Africa

Issued by Mediamark 15 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

In March 2026, Alliance Media, the international OOH media owner operating across 40+ countries completed the acquisition of Brandit Outdoor. Source: Supplied.

OOH

Alliance Media expands in Uganda with Brandit Outdoor deal

7 May 2026

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

OOH

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Neil Clarence, Issued by Vicinity Media 25 May 2026

It was Sunset Time as thousands of user-generated sunsets transformed high-traffic billboards into moments of golden hour calm across the country. Source: Supplied.

OOH

Corona bets on user-generated sunsets for its latest outdoor push

4 May 2026

From intent to purchase: How Vicinity Media is redefining the dealership journey

OOH

From intent to purchase: How Vicinity Media is redefining the dealership journey

Issued by Vicinity Media 20 Apr 2026

J.C. Le Roux challenges South African culture of celebration with ‘Make a Thing of It’ campaign

Advertising

J.C. Le Roux challenges South African culture of celebration with ‘Make a Thing of It’ campaign

Issued by TBWA 14 Apr 2026

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

Cannes Lions

#Cannes2026 | Cannes Young Lions South Africa 2026 winners

1 Apr 2026

Tractor Outdoor announces leadership promotions

OOH

Tractor Outdoor announces leadership promotions

Issued by Tractor Outdoor 27 Mar 2026

Guinness Extra brings Guinness’ official beer partnership with the Premier League to life in key markets, including Africa and Asia (Image supplied)

Advertising

#BehindtheCampaign | Guinness Extra: Inspired by fans

26 Mar 2026

Metropolitan’s Gogo Vivian and the Fam campaign explores financial planning conversations through the insight of family drama (Image supplied)

Advertising

#BehindtheCampaign | Metropolitan’s Gogo Vivian sparks financial planning conversations

19 Mar 2026

Breaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals

OOH

Breaking the 4th wall with The Media Krate’s WiFi enabled 3D sustainability/sustainable wall murals

Kabelo Kale, Issued by The Media Krate 2 Mar 2026

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

OOH

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Issued by Epic Outdoor 23 Feb 2026

The billboards are replenished every time someone takes one down. Source: AfriSam.

OOH

AfriSam and Promise use billboards to build homes

13 Feb 2026

DOOH once again proves itself highly effective at driving real-world action

OOH

DOOH once again proves itself highly effective at driving real-world action

Ruchelle Mouton, Issued by Tractor Outdoor 12 Feb 2026

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Media

Primedia Group launches Primedia One: An integrated communication ecosystem designed to support the public sector

Issued by Primedia Broadcasting 10 Feb 2026

Checkers reclaims the top spot in the Q4 2025 Quarterly Buzz Rankings

Research

Checkers reclaims the top spot in the Q4 2025 Quarterly Buzz Rankings

Issued by KLA 10 Feb 2026

Doechii stars in the campaign. Source: Supplied.

Advertising

Levi's new campaign brings the back to the front

9 Feb 2026

“This isn’t the Wild West anymore”

Social Media

“This isn’t the Wild West anymore”

Issued by TDMC 4 Feb 2026

5 out-of-home trends that will define 2026

OOH

5 out-of-home trends that will define 2026

Steve Duck, Issued by Tractor Outdoor 29 Jan 2026

Provantage positions its networks for a connected future with Broadsign

OOH

Provantage positions its networks for a connected future with Broadsign

Issued by Provantage 23 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

WOO president Tom Goddard. Source: WOO.

Media

#BizTrends2026 | WOO president Tom Goddard: How OOH is reinventing itself

Tom Goddard 15 Jan 2026

KFC's home-home campaign highlights urban vs rural life in Africa

Advertising

KFC's home-home campaign highlights urban vs rural life in Africa

24 Dec 2025

Food & Beverages industry records solid growth in October 2025

Food & bev. services

Food & Beverages industry records solid growth in October 2025

19 Dec 2025

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Advertising

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Issued by Publicis Groupe Africa 3 Dec 2025

Retail Services

Amazon South Africa and Epic Outdoor deliver a larger-than-life brand experience in KwaZulu-Natal

Issued by Epic Outdoor 2 Dec 2025

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

#OrchidsandOnions

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

Brendan Seery 25 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Ghana’s first advanced Out-of-Home (OOH) measurement platform has been launched (Image supplied)

OOH

Ghana gets first OOH measurement platform

12 Nov 2025

Taxi rank takeovers: Bree goes digital for brands

OOH

Taxi rank takeovers: Bree goes digital for brands

Issued by Blu Label Media 11 Nov 2025

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

OOH

Publicis West Africa, Moving Walls launch Ghana's first advanced OOH measurement platform

Issued by Publicis Groupe Africa 6 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

From highways to headlines, The OG Influencer made its presence felt everywhere (Image supplied)

OOH

#BehindtheCampaign: OG Influencer shows OOH is impossible to ignore

4 Nov 2025