Peter Field | Bizcommunity

Peter Field | Bizcommunity

News

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

The hidden cost of dull, bland and boring

Media

The hidden cost of dull, bland and boring

Issued by MediaHeads 360 3 Mar 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

Marketing

#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

Source © Francesco Dibartolo Katherine Madley Vice President of Group Marketing at Massmart says creativity-led marketing can reduce media costs and increase sales

Marketing

Reduce media costs and increase sales through creativity-led marketing

Katherine Madley 6 Jun 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

Advertising

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Cannes Lions

5 key priorities for delivering effective advertising

21 Jun 2022

Ogilvy and the culture of work that delivers exceptional results

Advertising

Ogilvy and the culture of work that delivers exceptional results

Issued by Ogilvy South Africa 15 Oct 2021

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Trends

#BizTrends2021: Will Covid accelerate the declining trend in marketing effectiveness?

Stuart Sims 6 Jan 2021

Creative Effectiveness Lions president, Pernod Ricard's Ann Mukherjee.

Cannes Lions

#LionsLive: Creative Effectiveness Lions president Ann Mukherjee's briefing

Juanita Pienaar 26 Jun 2020

Cannes launches Lions Live

Cannes Lions

Cannes launches Lions Live

17 Jun 2020

Gillian Rightford, Adtherapist and business/strategy lead at SoloUnion.

Trends

#BizTrends2020: Creativity's tipping point in business

Gillian Rightford 20 Jan 2020

Marketing

So, what happens to 'once upon a time'?

Damon Stapleton 16 Oct 2019

Advertising

Warc's 5 priorities for making a bigger impact

18 Jun 2019

Research proves that creativity makes good business sense

Loeries Creative Week

Research proves that creativity makes good business sense

Issued by Loeries 6 Jun 2019

Advertising

If you keep doing that you will go blind

Damon Stapleton 20 Mar 2019

Lucy Aitken, case study editor, Warc.

Research

Warc's 2018 Media Strategy Report highlights key insights and trends in media

12 Apr 2018

Advertising

Be somewhere

Damon Stapleton 28 Mar 2018

#IMC2018: The science of how brands grow

Marketing

#IMC2018: The science of how brands grow

Jessica Tennant 16 Feb 2018

Radio & Audio

Clare Bowen from Radiocentre sees radio differently

Jessica Tennant 20 Jun 2017

Effectiveness in the Digital Age report indicates renewed focus on reach will drive sales

Marketing

Effectiveness in the Digital Age report indicates renewed focus on reach will drive sales

10 Feb 2017

Report analyses effective use of social media in marketing establishing global trends

Social Media

Report analyses effective use of social media in marketing establishing global trends

1 Dec 2016

Social Media

Effective global social strategy trends of 2016

30 Nov 2016

OOH

Navigating media conversations - the value of OOH

Hamish Pringle 15 Jul 2013

Advertising

Creative campaigns are 11 times better at delivering ROI

Gemma Taylor, creamglobal.com 17 Jun 2010