Brand building | Bizcommunity

Brand building | Bizcommunity

News

Research

Charting 20 years of brand value: Kantar BrandZ 2025 ranking reveals the world’s most valuable brands

Issued by Kantar 15 May 2025

Advertising

Why smart TVs are the new front door for brands

Leslie Adams 14 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

EXCLUSIVE: Levergy appoints new managing director

Sponsorship

EXCLUSIVE: Levergy appoints new managing director

6 May 2025

Cannes Lions

#Cannes2025 report says creative confidence is in crisis

2 May 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

What Trump’s new tariffs could mean for South African wine exports

Viticulture & Oenology

What Trump’s new tariffs could mean for South African wine exports

Anna-Bet Stemmet 4 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025

Over 300 entrepreneurs attend inaugural Amazon SA Seller Summit

E-commerce

Over 300 entrepreneurs attend inaugural Amazon SA Seller Summit

2 Apr 2025

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Digital

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Shaune Jordaan, Issued by Hoorah Digital 26 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & Media

Warc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Radio & Audio

Radio advertising just got smarter – and more rewarding with Kagiso Media Radio and Mediamark

Issued by Mediamark 11 Mar 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

PR & Communications

Why your press release isn't making headlines

Gwen Sparks 25 Feb 2025

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Retail Marketing

Bronwyn Pretorius, Ackermans' new CMO, champions retail innovation in SA

Evan-Lee Courie 12 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

Ricci Birchfield is the new head of marketing at Audi SA. Source: Supplied

Marketing

Audi SA appoints Ricci Birchfield as new head of marketing, product and PR

3 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Branding

3 questions to identify your brand’s strategic priorities for 2025

Cynthia Vega and Piers Lindsay-Taylor, Issued by Kantar 5 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

SU wins big at annual marketing and communication awards

Marketing

SU wins big at annual marketing and communication awards

Issued by Stellenbosch University 4 Dec 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

BabyYumYum Parent Choice Product Awards 2024 announced

Lifestyle

BabyYumYum Parent Choice Product Awards 2024 announced

Issued by BabyYumYum.com 18 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Marketing & Media

Digital Marketing Conference: Marketers gather in Cape Town to master online marketing strategies

Issued by Cadek Media 7 Nov 2024

Building a people-first culture

Employee Wellness

Building a people-first culture

Katinka Pretorius, Issued by Sunshinegun 1 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Loeries has announced this year's international jury presidents (Image supplied)

Loeries Creative Week

Loeries 2024 announces global creative leaders jury presidents

27 Sep 2024

How to leverage LinkedIn for your small business' success

SMEs

How to leverage LinkedIn for your small business' success

Ben Bierman, Issued by Business Partners Limited 26 Sep 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

#BizTrends2025: Sponsorships loading

Trends

#BizTrends2025: Sponsorships loading

Issued by Bizcommunity.com 19 Sep 2024

Is OOH the new LinkedIn?

OOH

Is OOH the new LinkedIn?

Issued by Tractor Outdoor 6 Sep 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024