Brand equity | Bizcommunity

Brand equity | Bizcommunity

News

Nathan Reddy, founder and chairman of Grid Worldwide says when it comes to creativity, meaning matters (Image supplied)

Advertising

#BizTrends2026 | Grid Worldwide’s Nathan Reddy: The evolution of creativity, why meaning matters

Nathan Reddy 4 hours

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Marketing

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Issued by Brave Group 6 hours

Franchising emerges as South Africa's unlikely economic saviour

Franchising

Franchising emerges as South Africa's unlikely economic saviour

Karen Keylock 6 hours

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 1 day

Sherylee Shaik (left) and Mmaphuti Rankapole-Tshifularo (right).

Branding

New CMO and CFO for Brand SA

3 days

Agency Scope 2025 shows that reputation is now shaped as much by delivery and peer credibility as by visibility (Image source: © 123rf )

Marketing & Media

Agency Scope 2025 reveals top creative and media agencies

11 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

Advertising

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

2Stories named Best Medium-sized Agency of the Year at the International Content Marketing Awards

Marketing

2Stories named Best Medium-sized Agency of the Year at the International Content Marketing Awards

Issued by The Up&Up Group 4 Feb 2026

Richard Lord, freelance media specialist, questions whether programmatic digital OOH (pDOOH) is just a gimmick (Image source: © Dark Sky

OOH

Is programmatic digital OOH (pDOOH) a gimmick?

Richard Lord 3 Feb 2026

The myth of the January reset

Marketing

The myth of the January reset

Issued by Penquin 30 Jan 2026

Client-agency relationships define PR outcomes

PR & Communications

Client-agency relationships define PR outcomes

Moliehi Molekoa 29 Jan 2026

The Davos blind spot: Why Africa’s AI opportunity lies in its complexity

Marketing

The Davos blind spot: Why Africa’s AI opportunity lies in its complexity

Musa Kalenga, Issued by Brave Group 27 Jan 2026

6 trends to help CMOs bridge human intent with machine execution in 2026

Marketing

6 trends to help CMOs bridge human intent with machine execution in 2026

Issued by Incubeta 21 Jan 2026

Marketing

The precision trap: Why the collapse of attribution is reviving the brand

Musa Kalenga, Issued by Brave Group 20 Jan 2026

IP Law

Why the UK Supreme Court ruling on post-sale confusion matters to global brands

Merlene Engelbrecht 16 Jan 2026

Artificial Intelligence

WPP turns decades of data into AI agents with new Agent Hub

12 Jan 2026

Marketing

Are CMOs asking their agencies the questions that matter?

Jaco Lintvelt 10 Dec 2025

Sanlam’s Youth4Tourism scoops the 2025 Trialogue Strategic CSI Award

CSI & Philanthropy

Sanlam’s Youth4Tourism scoops the 2025 Trialogue Strategic CSI Award

Issued by Trialogue 9 Dec 2025

Black Friday retail records

E-commerce

Black Friday retail records

Issued by TDMC 5 Dec 2025

Marketing

Phygital: The future of brand connection in a blended world

Bonita Christie 28 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Marketing

CMOs face a ‘reputation and results’ reckoning, according to NIQ’s 2026 Outlook

Issued by NielsenIQ 25 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

10 marketing trends for 2026

Marketing

10 marketing trends for 2026

Issued by Kantar 18 Nov 2025

Understanding the growing emotional drivers behind consumer choice

FMCG

Understanding the growing emotional drivers behind consumer choice

Issued by TLC Worldwide Africa 13 Nov 2025

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

SMEs

Location Bank releases SME White Paper to help businesses win and grow in the digital economy

Issued by Location Bank 12 Nov 2025

CRM, CX, UX

Confidence: The key differentiator for banking brands

12 Nov 2025

Warc’s The Future of Commerce Media 2025 examines trends, advertising investment and the impact of AI on retail media (Image source: © 123rf )

Media

Retail media: Agentic AI commerce arrives, estimated value of $136bn in 2025

5 Nov 2025

Inclusive CX is South Africa’s untapped growth opportunity

CRM, CX, UX

Inclusive CX is South Africa’s untapped growth opportunity

Bongani Mdluli, Issued by Helm 29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

Value-driven brands are reshaping South Africa's retail landscape

Retailers

Value-driven brands are reshaping South Africa's retail landscape

24 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Marketing

WhatsApp, the ‘killer app’ for word-of-mouth in SA’s township economies

Mathabatha Sexwale, Issued by Brave Group 21 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Staying locally relevant

Marketing

Staying locally relevant

Issued by eatbigfish 15 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

CMOs are making bold strategic moves with AI

Artificial Intelligence

CMOs are making bold strategic moves with AI

Courtney Chapple, Issued by Brave Group 2 Oct 2025

Marketing

Building brand power

Issued by eatbigfish 2 Oct 2025

Local online retailers see profits soar as consumer trust grows

E-commerce

Local online retailers see profits soar as consumer trust grows

1 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Dealers

Jetour strengthens SA brand drive with DHL Stormers partnership

19 Sep 2025

Stop taking orders. Start driving growth

Advertising

Stop taking orders. Start driving growth

Monica Gomes, Issued by Brave Group 10 Sep 2025

Reputation, returns and market premium

PR & Communications

Reputation, returns and market premium

Nkateko Khosa, Issued by Brave Group 3 Sep 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

Branding

Cracker Barrel reverts to classic logo after customer pushback

27 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

The podcast has can be found on streaming platforms. Source: Supplied.

Podcasts

South Africa’s PR scene explored in new podcast

14 Aug 2025

Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

13 Aug 2025