Brand-building | Bizcommunity

Brand-building | Bizcommunity

News

The in-house versus agency debate is becoming less useful as the research doesn’t point to a one-way trip (Image source: @Brendan Church, UnSplash

Marketing & Media

Research shows the in-house versus agency debate is becoming less useful

2 hours

Loeries Creative Week

MIC 2026 sparks conversations on relevance, culture and the future of brand building

Issued by Dentsu 1 day

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Loeries Creative Week

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach 9 Oct 2026

SA Fashion Awards 2026 spotlight Woolworths, Foschini and local brands

Fashion

SA Fashion Awards 2026 spotlight Woolworths, Foschini and local brands

6 Oct 2026

FCB Africa and Meta Media join to form a new independent Africa agency

Advertising

FCB Africa and Meta Media join to form a new independent Africa agency

2 Oct 2026

From heritage to luxury: 5 marketing lessons shaping South African luxury

Retail Marketing

From heritage to luxury: 5 marketing lessons shaping South African luxury

Dr Lebogang Mathole, Issued by University of Johannesburg - Marketing Management 2 Oct 2026

Graham Beck takes Cap Classique expertise to England

Food & Wine

Graham Beck takes Cap Classique expertise to England

1 Oct 2026

Net 75% of marketers plan to increase investment in AI visibility, including ads

Media

Net 75% of marketers plan to increase investment in AI visibility, including ads

Issued by Kantar 29 Sep 2026

Nedbank IMC 2026 draws more than 3,700 delegates from 28 countries

IMC Conference

Nedbank IMC 2026 draws more than 3,700 delegates from 28 countries

Issued by IMC Conference 25 Sep 2026

Manufacturing built repeatable production systems decades ago; the same discipline can help mines respond more consistently to operational and market pressures (Image source: © 123rf )

Mining

Manufacturing's production systems the answer to SA mining production?

Johan Coetzee 25 Sep 2026

WPP has launched Devon’s Point, the first facility of its kind launched by a marketing services company in the UK (Image supplied)

Production

Growing the creator economy: WPP's flagship production hub opens in East London

23 Sep 2026

Creativity beyond the work

Marketing

Creativity beyond the work

Bu Sohyeon Bang, Issued by Machine_ 22 Sep 2026

Warc has released the 5th edition of Warc Rankings analysis linking creativity and effectiveness in The health of creativity 2026 (Image supplied)

Advertising

Why award-winning creative ideas double campaign impact

18 Sep 2026

What African creativity already knows about the age of AI

Cannes Lions

What African creativity already knows about the age of AI

Issued by The Up&Up Group 17 Sep 2026

Why TVCs still matter in a hyper-digital world

TV

Why TVCs still matter in a hyper-digital world

Issued by Penquin 16 Sep 2026

Source: Cannes Lions.

Cannes Lions

#Cannes2026 | Jacques Burger: My perspective on Cannes Lions - what to lean into

Jacques Burger 16 Sep 2026

Darling has been owned by Godrej Consumer Products since 2011. Source: Godrej Consumer Products.

Media

Godrej Consumer hands global media duties to WPP Media, South Africa included

15 Sep 2026

The era of 'feel-good marketing': Why positivity and purpose-driven storytelling is cutting through the noise

Marketing

The era of 'feel-good marketing': Why positivity and purpose-driven storytelling is cutting through the noise

Issued by Penquin 10 Sep 2026

Luks Group takes over Weber distribution in Southern Africa

Supply Chain

Luks Group takes over Weber distribution in Southern Africa

8 Sep 2026

Shift happens. Are you ready?

IMC Conference

Shift happens. Are you ready?

Issued by IMC Conference 8 Sep 2026

#OrchidsandOnions

#Orchids&Onions: Glenlivet’s clumsy brand risk vs Airlink’s brand reward

Brendan Seery 2 Sep 2026

The Lead Creative | Marketing needs humanity, not more noise

The Lead Creative

The Lead Creative | Marketing needs humanity, not more noise

Danette Breitenbach 1 Sep 2026

Local Fashion Police empowers Durban’s next generation of fashion entrepreneurs

Fashion

Local Fashion Police empowers Durban’s next generation of fashion entrepreneurs

Issued by Proudly SA 25 Aug 2026

Advertising

#BehindtheCampaign | A Good Bet: Introducing Virgin Bet to South Africa

25 Aug 2026

Retailers

The CNA paradox: What a failing legacy brand’s “coolest” status teaches stationery retailers

Prof Ilse Struweg, Issued by University of Johannesburg - Marketing Management 20 Aug 2026

Media

Retail media spending set to hit $223bn by 2027 as growth eases

20 Aug 2026

A woman walks near a billboard depicting US President Donald Trump on a building in Tehran, Iran. Image credit: Majid Asgaripour/WANA (West Asia News Agency) via Reuters

Mining

SA mining under the gun as US-Israeli attack on Iran piles on the pressure

18 Aug 2026

Retail Marketing

#WoolworthsYouthMakers2026: Glolooks, the African hair care brand finding its place on the shelf

Karabo Ledwaba 11 Aug 2026

Markets & Investment

Unhelpful government and a lack of brand building see South African mining companies lose out

7 Aug 2026

Retail Marketing

Massmart brings in Charmagne Mazhindu to strengthen brand and digital marketing

6 Aug 2026

Research

Social marketing faces 3 limits, latest Warc research finds

6 Aug 2026

DXD brings Design by Disruption to life through TBWA’s new identity

Design

DXD brings Design by Disruption to life through TBWA’s new identity

Issued by Omnicom Advertising South Africa 5 Aug 2026

Companies where finance trusts marketing grow nearly twice as fast

Marketing

Companies where finance trusts marketing grow nearly twice as fast

Musa Kalenga, Issued by Brave Group 30 Jul 2026

Social first is not a marketing tactic anymore

Marketing

Social first is not a marketing tactic anymore

Issued by Dentsu 30 Jul 2026

Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Branding

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 29 Jul 2026

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Research

South Africa’s most valuable brands add $14bn to their value, as MTN reclaims the no.1 spot

Issued by Kantar 28 Jul 2026

Only one in four chief marketers report being highly advanced, adaptable and agile in embracing emerging martech solutions and innovations (Image source: © 123rf )

Marketing

CMOs struggle with fragmented “Frankenstack” environments and integration challenges

22 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

Veldskoen steps into SA's history with permanent heritage honour

Fashion

Veldskoen steps into SA's history with permanent heritage honour

13 Jul 2026

Marketing

SA leading marketers say brand and performance marketing are no longer rivals

13 Jul 2026

Giraf Macadamia says trust, not price, will win plant milk buyers

FMCG

Giraf Macadamia says trust, not price, will win plant milk buyers

Philip Moufarrige 8 Jul 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

Marketing

How to build brand equity. Report finds it's not what CMOs are doing

25 Jun 2026

WPP will become the first advertising partner to pilot Meta's new creative solution. Source: Supplied.

Artificial Intelligence

WPP and Meta expand partnership with new creative AI pilot

23 Jun 2026

#NewBizPressOffice: Meet LNGR

Branding

#NewBizPressOffice: Meet LNGR

Issued by LNGR 12 Jun 2026

From 1 coffee shop to 400 stores: How Vida e caffè built an African coffee success story

Franchising

From 1 coffee shop to 400 stores: How Vida e caffè built an African coffee success story

10 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

Khensani (left) and Nhlanhla (right) have formed Nobanda Investment Group.

Marketing

Nhlanhla and Khensani Nobanda unveil Nobanda Investment Group

10 Jun 2026

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026