Creator economy | Bizcommunity

Creator economy | Bizcommunity

News

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

8 hours

Podcast with MacG is widely popular in South Africa with hundreds of thousands of views per episode. Source: YouTube.

Podcasts

Government takes baby steps to regulate podcast industry

Karabo Ledwaba 18 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Media

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Issued by Dentsu 17 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

South Africa's digital stars shine in first Humanz Top 20 Awards

Social Media

South Africa's digital stars shine in first Humanz Top 20 Awards

25 Feb 2026

Doja Cat to headline Global Citizen’s Move Africa 2026 tour in Rwanda and South Africa this March

Music

Doja Cat to headline Global Citizen’s Move Africa 2026 tour in Rwanda and South Africa this March

Issued by OnPoint PR 13 Feb 2026

Media

Warc Report | Amazon soars as YouTube stumbles in Q4

11 Feb 2026

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Social Media

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Issued by Actorvate 29 Jan 2026

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Media

#BizTrends2026 | Provantage CEO Jacques du Preez: 5 key (D)OOH / DOOH trends to watch

Jacques du Preez 22 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Marketing

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

Why affiliate marketing is tech’s most effective route to market

Marketing

Why affiliate marketing is tech’s most effective route to market

Bianca Leonard 15 Jan 2026

Who to watch: Africa's Top 10 PR professionals

PR & Communications

Who to watch: Africa's Top 10 PR professionals

19 Dec 2025

How marketing changed in 2025 and what it means for brands

Marketing

How marketing changed in 2025 and what it means for brands

Issued by Penquin 17 Dec 2025

Canva launches local operations in South Africa

Software

Canva launches local operations in South Africa

26 Nov 2025

Nile's launch heralds a new era in African e-commerce

E-commerce

Nile's launch heralds a new era in African e-commerce

26 Nov 2025

Image credit: on Pexels

ESG & Sustainability

Gen Z: The generation that calls everything out except ableism

Jessica Gbedemah 25 Nov 2025

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Social Media

The comedy economy: Nigeria’s online video skits are making millions

Nnamdi O. Madichie 11 Nov 2025

The Future of HR Conference 2025: Where HR visionaries meet

Management & Leadership

The Future of HR Conference 2025: Where HR visionaries meet

Issued by Topco Media 13 Oct 2025

Trust is Africa’s new currency: Why media leadership must go beyond metrics

Media

Trust is Africa’s new currency: Why media leadership must go beyond metrics

Issued by Havas Johannesburg 7 Oct 2025

Future of HR Conference: Unlocking the New Code of Work

Management & Leadership

Future of HR Conference: Unlocking the New Code of Work

Issued by Topco Media 30 Sep 2025

Source: © 123rf Ntokozo Nhlanhla, executive creative director at Digitas, describes the agency’s rebrand as a bold integration of creativity, data, and technology

Advertising

Exclusive: Digitas's connected ecosystem way of thinking

8 Sep 2025

As the Africa Creator Festival turns three, founder Jolene Roelofse reflects on how South Africa’s creator economy has shifted. (Image supplied.)

Social Media

From influencers to entrepreneurs: How Africa's Creator Festival is reshaping the narrative

Jolene Roelofse 4 Sep 2025

Social Media

Africa Creator Festival to tackle creator economy growth beyond brand deals

1 Sep 2025

From ads to entertainment: How brands can win the attention war

Research

From ads to entertainment: How brands can win the attention war

Senamile Zungu, Issued by Kantar 27 Aug 2025

Higher Education

The education of influencers: Why content creators should consider these qualifications

26 Aug 2025

Social Media

LinkedIn taps creators like Steven Bartlett for new video-led growth strategy

26 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

Cannes Lions

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

The 2025 Mzansi Barometer: What are South Africans up to?

Research

The 2025 Mzansi Barometer: What are South Africans up to?

Issued by Kantar 13 Aug 2025

Terry Levin looks at campaigns presented at the recent Creative Circle Full Circle event in Cape Town. Pictured: The Sounds Right campaign

Cannes Lions

#CreativeCircle2025: Influencing real cultural, societal and economic change

Terry Levin 4 Aug 2025

The class graduated in July in Cape Town. Source: Supplied.

Social Media

8 rising SA creators graduate from Dentsu School of Influence

1 Aug 2025

South African agency DoubleShift brings bold ideas to the UK at MAD//Fest London 2025

Advertising

South African agency DoubleShift brings bold ideas to the UK at MAD//Fest London 2025

Issued by DoubleShift 31 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

The Creative Circle event takes place next week in Joburg and Cape Town, featuring some of the best creative minds in the country. Book your seats now (Image by Carl Willoughby)

Cannes Lions

Book now for the Joburg and Cape Town Creative Circle Full Circle

18 Jul 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Cannes Lions

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

Source: © La Petite Marseillanais Fresh from her trip to the Cannes Lions, Ann Nurock explores the two trends of the enduring power of human creativity and the rise of the creator economy

Cannes Lions

#Cannes2025: Ann Nurock explores the power of human creativity and rise of the creator economy

Ann Nurock 1 Jul 2025

Moghelingz is one of the content creators to benefit. Source: Supplied.

Social Media

TikTok’s commitment to 3,000 African creators

24 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

Source: © Tourism Business Council of SA Dashni Vilakazi, managing director of The MediaShop, highlights the differences between celebrity and nano influencers, offering insights into how brands can harness their distinct advantages. Pictured: Trevor Noah promoting SA for TSA

Digital

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi 3 Jun 2025

Danilo Acquisto, CEO and co-founder of video specialist digital agency, Special Effects Media South Africa gives the case for the untapped intra-African trade opportunity in media and marketing (Image supplied)

Africa Month

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto 28 May 2025

Bigger isn’t always better. Here’s why

Advertising

Bigger isn’t always better. Here’s why

Dawn Rowlands, Issued by Dentsu 21 May 2025

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Marketing

#ConvergeAfrica | Sam Tomlinson of Warchawski: In a saturated US market, Africa is the opportunity

Karabo Ledwaba 12 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Marketing

Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

Issued by Lavello Marketing Solutions 26 Mar 2025

Adetutu Laditan's mission to position the African creator

Social Media

Adetutu Laditan's mission to position the African creator

13 Mar 2025