InCubeta | Bizcommunity

InCubeta | Bizcommunity

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How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 3 days

Clients and partners came together for the event.

Marketing

How Santam and Incubeta shattered growth targets through smart data

Karabo Ledwaba 17 Jun 2025

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025

The new digital dilemma: Proving marketing’s value in a profit-driven world

Marketing

The new digital dilemma: Proving marketing’s value in a profit-driven world

Jaco Lintvelt, Issued by Incubeta 13 Mar 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Use Black Friday to set your business up for success with these 7 insights

Digital

Use Black Friday to set your business up for success with these 7 insights

Zaida Kamish, Issued by Incubeta 23 Sep 2024

Sanlam's Life of Confidence campaign overcame the challenges in the financial services market by tapping into the power of digital marketing explains (left) Kirsten Fynn, business unit director at Incubeta and (right) Kelly Driscoll, head of demand generation at Sanlam (Images supplied. Production by Bizcommunity)

Artificial Intelligence

Lessons in digital marketing from Sanlam’s Life of Confidence campaign

4 Sep 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

Jaco Lintvelt says it's time to clear up the digital clutter. Source: Supplied.

Digital

Clearing the digital clutter: The importance of simplicity in marketing

Jaco Lintvelt 30 Jul 2024

Image supplied. Incubeta's Martine Kevelham shares insight about why retail media is important and how it has helped other regions where Amazon has recently launched

Marketing

The importance of a retail media strategy for e-commerce

Martine Kevelham 10 May 2024

4 reasons why CFOs love data-drive creative

Digital

4 reasons why CFOs love data-drive creative

Johan Walters and Calvin van Rensburg, Issued by Incubeta 26 Apr 2024

Why data-driven creative projects fail and 3 steps to ensure success

Digital

Why data-driven creative projects fail and 3 steps to ensure success

Johan Walters and Calvin van Rensburg, Issued by Incubeta 17 Apr 2024

Jaco Lintvelt appointed as the new managing director of Incubeta Africa

Digital

Jaco Lintvelt appointed as the new managing director of Incubeta Africa

Issued by Incubeta 11 Apr 2024

Digital

Incubeta appoints Jaco Lintvelt as managing director for Incubeta Africa

10 Apr 2024

Marketing

Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Marketing

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Marketing

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Chelsea Owens 26 Jan 2024

Data driven creative - when marketing is indistinguishable from magic

Marketing

Data driven creative - when marketing is indistinguishable from magic

Issued by Incubeta 13 Nov 2023

Victoria Webb appointed as new managing director of Incubeta MENA

Digital

Victoria Webb appointed as new managing director of Incubeta MENA

Issued by Incubeta 24 Oct 2023

Local brands ignoring the obvious while chasing shiny, new tech

Digital

Local brands ignoring the obvious while chasing shiny, new tech

Johan Walters, Issued by Incubeta 16 Oct 2023

Incubeta announces change in leadership

Digital

Incubeta announces change in leadership

Issued by Incubeta 9 Oct 2023

Maximise ROI with performance marketing

Marketing

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Marketing

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond

Issued by Incubeta 26 Sep 2023

Retail

8 strategies for brand success on Black Friday

Helga Ndawula and Cassidy Lassen 12 Sep 2023

Source: © 123rf The latest Takealot Competition Commission ruling seems unlikely to affect Amazon's long-term African expansion plans

Digital

Amazon.com forges ahead despite Comp Comm's requirements

30 Aug 2023

Source: © 123rf The Competition Commission’s stance on Google’s search dominance will afford many small companies a unique opportunity, but it has serious consequences for SA’s larger brands

Digital

Competition Commission remedial actions for Google: Good for small brands, not so much for big brands

10 Aug 2023

Source: © 123rf Incubeta shares some insights into the South African retail industry and suggests how local brands can build resilience into their operations

Retail

How local brands can build resilience into their operations

1 Aug 2023

Source: © 123rf Roan Mackintosh, MD - Africa at Incubeta, re-visits his 2023 BizTrends predictions

Marketing

#BizTrends: 6 pitfalls tripping up your digital marketing plans

Roan Mackintosh 18 Jul 2023

Client training addresses skills gaps and can even help build new business units

Education

Client training addresses skills gaps and can even help build new business units

Issued by Incubeta 27 Jun 2023

Niamh NicLiam, director growth partnerships at Incubeta

Skills Development & Training

When digital marketing needs data science: Collaboration is key to combatting skills shortage

22 May 2023

Incubeta directors Chelsea Owens and Niamh NicLiam. Source: Supplied.

Marketing

#EcomAfrica: The dating game of marketing

Karabo Ledwaba 24 Apr 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

Source: © Pavel Danilyuk While AI is ready to make a big impact for marketers, before you cheers, proceed with extreme caution warns Incubeta

Digital

AI: A big impact for marketers, but don't cheers just yet, warns Incubeta

16 Mar 2023

Digital

The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

Digital

#BizTrends2023: Brands need a resolute attitude, but opportunities still abound

Roan Mackintosh 27 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Marketing

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

Marketing

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Carlyle to acquire international marketing agency Incubeta

Digital

Carlyle to acquire international marketing agency Incubeta

Issued by Incubeta 17 Nov 2022

Marketing

CMOs and brands effectively lean into performance-driven content

Julien Fievez 2 Nov 2022

Marketing

Brands must prepare for a different kind of Black Friday

11 Oct 2022

Source: © Super Straho with the launch of Amazon in South Africa next year, local brands need to be prepared

E-commerce

Brands can't ignore Amazon - here are some hard lessons from abroad

20 Sep 2022

Picture supplied.

Marketing

Here are the New Generation Awards finalists!

6 Sep 2022