Marketing budgets | Bizcommunity

Marketing budgets | Bizcommunity

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Distrikt 9 partnered with the Loeries to shape the strategic direction of this year’s awards campaign across Africa and the Middle East (Image supplied)

Loeries Creative Week

#Loeries2026 | This is Madness (aka Tuesday): A mirror and a rallying cry

2 days

Motsoaledi speaks at the SAHRC. Source: YouTube.

Marketing

Motsoaledi warns unhealthy food and alcohol marketing is fuelling disease

Karabo Ledwaba 10 Jul 2026

Banks have a massive digital opportunity hiding in plain sight

Banking

Banks have a massive digital opportunity hiding in plain sight

Issued by Location Bank 8 Jul 2026

Why experience marketing matters more than ever

Marketing

Why experience marketing matters more than ever

Thato Matlhabegoane, Issued by Duma Collective 8 Jul 2026

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 11 Jun 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

Marketing

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

Nicola Tarr, managing partner at Tribeca, unpacks how AI search is reshaping visibility and why credibility is becoming the most valuable currency for brands. (Source: )

PR & Communications

AI is making PR the main character again

Nicola Tarr 13 May 2026

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

12 May 2026

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Marketing

Why influencer marketing budgets shifting back to authentic creator-led content in 2026

Issued by Penquin 28 Apr 2026

Spar centralises marketing with first-ever CMO appointment

Marketing

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Digital

40% of South Africa's programmatic ad spend is wasted and most boards don't know it

Issued by DY/DX 16 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 24 Feb 2026

Kaya 959 has announced the appointment of Tumi Rabanye as its new head of marketing (Image supplied)

Radio & Audio

Tumi Rabanye comes home to Kaya

20 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Jaco Lintvelt is the MD of Incubeta Africa. Source: Supplied.

Marketing

#BizTrends2026 | Incubeta Africa's Jaco Lintvelt: Don’t fall prey to the Arrival Fallacy

Jaco Lintvelt 20 Jan 2026

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Mike Saunders, CEO of Digitlab explains the findings of the third annual State of Digital Survey (Image supplied)

Digital

It’s a golden age of business data - or is it?

Mike Saunders 10 Dec 2025

Adbot wins Top Women Business in ICT and E-commerce 2025

Marketing

Adbot wins Top Women Business in ICT and E-commerce 2025

Issued by AdBot 5 Dec 2025

Marketing & Media

Warc: Red flags deflate marketers optimism for 2026

4 Dec 2025

Ogilvy named Digital Agency Of The Year at the 2025 Smarties

Digital

Ogilvy named Digital Agency Of The Year at the 2025 Smarties

Issued by Ogilvy South Africa 26 Nov 2025

Artificial Intelligence

A backlash against AI imagery in ads may have begun as brands promote ‘human-made'

Paul Harrison 26 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 20 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Purpose pays: How young entrepreneurs can build businesses with impact

SMEs

Purpose pays: How young entrepreneurs can build businesses with impact

Jeremy Lang, Issued by Business Partners Limited 12 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

Marketing

Why more companies are having marketing report to finance

Emma Montocchio 15 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Marketing

Dentsu report: Winning with AI requires a human touch

Karabo Ledwaba 17 Sep 2025

Why top brands invest in first impressions to win at trade shows

Exhibitions & Events

Why top brands invest in first impressions to win at trade shows

5 Sep 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Proptech

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Issued by PBPR 10 Jun 2025

Source: © 123rf The most recent IAS Media Auditing Masterclass explored the often-overlooked parts of agency spend where bloated Scope of Work (SOW) estimates and unchecked costs run rife

Media

IAS Media Auditing Masterclass: If you’re not auditing, you’re bleeding

10 Jun 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Marketing budgets: A catalyst for ESG transformation

ESG

Marketing budgets: A catalyst for ESG transformation

Sipetile Sixishe, Issued by Motherland OMNi 3 Apr 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025

SOLshop aims to empower SA's food producers with direct market access

E-commerce

SOLshop aims to empower SA's food producers with direct market access

20 Mar 2025

Retail revolution: the rise of group purchasing organisations in SA

Retailers

Retail revolution: the rise of group purchasing organisations in SA

19 Mar 2025

CRM, CX, UX

Unlock hidden revenue: How to turn your data into a profit powerhouse

Gil Sperling 18 Mar 2025