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Africa’s Big 7: Celebrating and elevating the food and beverage sector across the continent

Retail

Africa’s Big 7: Celebrating and elevating the food and beverage sector across the continent

15 Mar 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing & Media

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Image supplied. Irene Gregory, CEO at the IMM. This year’s IMM South Africa conference will be held under the theme Global Thoughts, Local Leaders

Marketing & Media

IMM SA 2023 conference focuses on new technologies

30 Aug 2023

Image supplied. César Vacchiano, president & CEO Scopen hopes permacrisis, the term that we all have had in mind for 2022, will expire soon and be substituted by permahope or another more optimistic term

Marketing & Media

#BizTrends2023: 10 trends to take us from permacrisis to permahope

César Vacchiano 10 Jan 2023

Marketing & Media

Scopen releases results of second Sustainability Report in Latin America

25 Nov 2022

2022 annual Township CX Report launches in June

Marketing & Media

2022 annual Township CX Report launches in June

Issued by Rogerwilco 23 May 2022

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Marketing & Media

#BizTrends2021: B2B CMO's need to be a little bit braver, bolder in 2021

Warren Moss 6 Jan 2021

Image source: Gallo/Getty Images.

Marketing & Media

The 5 "S's" to understanding the youth mindset

Brad Stern 28 Feb 2020

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Marketing & Media

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image credit: Agence Olloweb on Unsplash.

Marketing & Media

Agency selection - is there another way?

Angelika Kempe 8 Nov 2019

Alex Okosi, executive vice president and managing director of Viacom International Media Networks Africa.

Marketing & Media

Viacom MD a fellow of Nigeria's marketing institute

8 Aug 2019

Marketing & Media

Mom buys everywhere for everyone. Is she buying your brand?

Issued by Exposure Marketing 22 Feb 2019

Tap into the hearts and minds of the Mom-sumer!

Marketing & Media

Tap into the hearts and minds of the Mom-sumer!

Issued by Exposure Marketing 6 Nov 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.

Marketing & Media

How to increase ad spend in Nigeria

Mike Archer 23 Feb 2018

Image credit: Lukas via

Marketing & Media

Pudding needs proof

5 Feb 2018

The Rightfords - Gillian with father-in-law, Bob.

Marketing & Media

Honouring Bob Rightford: 10 lessons for agencies and marketers

Gillian Rightford 24 Jan 2018

IAS business director Nikkie Munsie.

Marketing & Media

Helping agencies understand 2018's marketing challenges

Leigh Andrews 16 Jan 2018

Marketing & Media

#EmployerBranding: A strong employee brand creates healthy culture

Dave Nemeth 28 Aug 2017

Registration open for Car Digital Dealer Conference

Automotive

Registration open for Car Digital Dealer Conference

21 Jul 2017

ICT

#WomensMonth: Brand Quantum software drives consistent brand experience

Ilse van den Berg 24 Aug 2017

Marketing & Media

The end of the retainer era

Andre Fourie 3 Jul 2017

Marketing & Media

Free masterclass: Fundamentals to disrupt and delight by activating brand purpose

Carmen Murray, Issued by Mobitainment 31 May 2017

Marketing & Media

A view of independent agencies in South Africa

César Vacchiano 4 Apr 2017

Image credit: iStock

Marketing & Media

Is it wise for brands to insult black township consumers who are worth R100bn?

Bandile Ndzishe 12 Oct 2016

Marketers, set up your ad agency KPIs to exceed yours!

Marketing & Media

Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe 27 Jul 2016

MasterClasses introduced at Loeries Creative Week Durban

Marketing & Media

MasterClasses introduced at Loeries Creative Week Durban

Issued by Loeries 15 Jun 2016

Local research into marketing communications industry gathers momentum

Marketing & Media

Local research into marketing communications industry gathers momentum

25 May 2016

Masterclass on Embracing Marketing Return on Investment

Marketing & Media

Masterclass on Embracing Marketing Return on Investment

25 May 2016

Reading between the lines

Marketing & Media

Reading between the lines

Beverley Klein 22 Feb 2016

With the current economic slowdown, could the R32 billion informal market offer brands opportunities for growth?

Marketing & Media

With the current economic slowdown, could the R32 billion informal market offer brands opportunities for growth?

Issued by Zanusi 29 Oct 2015

Review season for 2016 marketing

Marketing & Media

Review season for 2016 marketing

28 Oct 2015

Marketing directors want authenticity from agencies

Marketing & Media

Marketing directors want authenticity from agencies

14 Sep 2015

Youth marketers: Use these seven tips to boost marketing results

Marketing & Media

Youth marketers: Use these seven tips to boost marketing results

Antoinette Pombo 5 Sep 2015

Burger King's cheap shot

Marketing & Media

Burger King's cheap shot

Erik de Jager & Cole Matthews 27 Aug 2015

Is "marketing" and other terminology creating a silo culture?

Marketing & Media

Is "marketing" and other terminology creating a silo culture?

Dave Nemeth 28 May 2015

Marketing & Media

It's 'battening the hatches and don't spend money' time again

Chris Moerdyk 28 Apr 2015

First South African on Cannes Creative Effectiveness panel

Marketing & Media

First South African on Cannes Creative Effectiveness panel

12 Mar 2015

Marketing: the problems and the cure

Marketing & Media

Marketing: the problems and the cure

4 Feb 2015

IMM endorses IAS' marketers' Masterclass Programme

Marketing & Media

IMM endorses IAS' marketers' Masterclass Programme

22 Jan 2015

'Darkhotels' threat still active, Kaspersky Lab warns

ICT

'Darkhotels' threat still active, Kaspersky Lab warns

12 Nov 2014