Measurement | Bizcommunity

Measurement | Bizcommunity

News

Kelvin Watt, chairperson of Nielsen Sports SA, looks at why the Comrades Marathon’s 2026 YouTube broadcast may prove to be a turning point for live sport (Image supplied)

Streaming

EXCLUSIVE | Comrades 2026: When YouTube becomes TV

Kelvin Watt 3 days

Retail media has a measurement problem and standardisation is the solution

Retail Marketing

Retail media has a measurement problem and standardisation is the solution

Daniel Malan, Issued by Dentsu 3 days

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 3 days

Marketing

Is it time for CMOs to demand outcomes, not activity, from their agencies?

Jaco Lintvelt, Issued by Incubeta 17 Jun 2026

DOOH.co.za becomes OOH Central: A new era for South Africa's OOH industry

OOH

DOOH.co.za becomes OOH Central: A new era for South Africa's OOH industry

Issued by Synapse Media 17 Jun 2026

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Sponsorship

ReachPlayers joins IAB Gaming Task Force to reshape how brands invest in gaming

Issued by Reach Players 15 Jun 2026

Tiger Brands powers ahead with renewable energy rollout as seven manufacturing sites generate solar energy

Retailers

Tiger Brands powers ahead with renewable energy rollout as seven manufacturing sites generate solar energy

Issued by Tiger Brands 15 Jun 2026

Source: Supplied.

Construction & Engineering

Building with confidence: How LiDAR reduces risk across a project’s lifecycle

15 Jun 2026

MSCI Green Annual Property Index 2025 confirms a decade of outperformance by green-certified offices

Office Property

MSCI Green Annual Property Index 2025 confirms a decade of outperformance by green-certified offices

Issued by Catchwords 11 Jun 2026

Carmen Brown, general manage at Field Force. Image supplied

Informal Retailing

When a brand loses the spaza, it is rarely a loyalty problem

Carmen Brown 11 Jun 2026

Digital advertising's measurement problem is larger than the industry recognises

Digital

Digital advertising's measurement problem is larger than the industry recognises

Marc Dhalluin, Issued by TruthsetsOnline.com 11 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

OOH

The 3rd Space: Where brand conversations actually happen

Jacques du Preez 10 Jun 2026

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

Wesgro: Education, investment and the case for catalytic capital

Education & Skills Development

Wesgro: Education, investment and the case for catalytic capital

Issued by Trialogue 9 Jun 2026

AI is not the answer. Your operating model is the problem

Digital

AI is not the answer. Your operating model is the problem

Matthew Landon, Issued by Dentsu 9 Jun 2026

OOH

WOO: Global out‑of‑home revenues reach $54bn, up 15% on 2024

8 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

South African Men’s Health 101: Know your health numbers

Medical Aid

South African Men’s Health 101: Know your health numbers

Issued by Medshield 4 Jun 2026

Zak Haeri, MD for NIQ in South Africa

Retail Marketing

NIQ State of the Retail Nation Q1 2026: South African retail benefits from benign inflation

Issued by NielsenIQ 3 Jun 2026

Guy Lundy, country manager, Spencer Stuart South Africa, asks if South Africa’s next CMOs will be data ethics stewards, or just growth drivers? (Image supplied)

Marketing

Will SA’s next CMOs be data ethics stewards, or just growth drivers?

2 Jun 2026

DBSA: Why early childhood development infrastructure matters

Early Childhood Development

DBSA: Why early childhood development infrastructure matters

Issued by Trialogue 29 May 2026

Escaping the memorise-and-move-on trap during exams

Primary & Secondary Education

Escaping the memorise-and-move-on trap during exams

Tracey Butchart, Issued by Oxford University Press 29 May 2026

5 ways to tap into Africa’s Ctv wave before everyone else does

Media

5 ways to tap into Africa’s Ctv wave before everyone else does

27 May 2026

Ivan Moroke, MAA chairperson, examines how marketers genuinely drive growth in using the algorithm and the insight to find commercial success (Image supplied)

Marketing

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke 26 May 2026

Commerce decides who wins. Full stop.

Marketing

Commerce decides who wins. Full stop.

Ansa Leighton-Buys, Issued by Dentsu 26 May 2026

AMEC launches GEO Principles to bring rigour to AI-led communications measurement

PR & Communications

AMEC launches GEO Principles to bring rigour to AI-led communications measurement

Issued by Ornico 25 May 2026

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

Research

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

Issued by NielsenIQ 22 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

Edge Growth partners with FNB to scale local agro processors

SMEs

Edge Growth partners with FNB to scale local agro processors

Issued by Edge Growth 21 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Growth is no longer won in channels

Marketing

Growth is no longer won in channels

Issued by Dentsu 21 May 2026

Global survey highlights the balance between human experience and AI innovation

PR & Communications

Global survey highlights the balance between human experience and AI innovation

Nicole Capper, Issued by MANGO-OMC 19 May 2026

The growing role of data and AI in media buying

Digital

The growing role of data and AI in media buying

Issued by TDMC 18 May 2026

Global health progress at risk without stronger systems, warns WHO

Healthcare

Global health progress at risk without stronger systems, warns WHO

Issued by COHSASA 14 May 2026

Marketing

Why the full-time CMO is a luxury most SA businesses can’t afford

Bernard Jansen 14 May 2026

Advertising

Warc: Meta ad revenue to hit $240bn in 2026 on AI automation

14 May 2026

The MMA South Africa Next! Conference 2026 will look at where marketers should focus their efforts to drive real growth and deliver measurable impact (Image supplied)

Marketing

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

12 May 2026

Why South African brands are evaluating digital-first PR agencies

PR & Communications

Why South African brands are evaluating digital-first PR agencies

Issued by Hook, Line & Sinker 11 May 2026

Image source: DC Studio from

Primary & Secondary Education

What’s stopping kids from learning useful skills? Short answer: exams

Frank Quansah 8 May 2026

Media

Warc warns CMOs: 3 shifts will redefine measurement in 2026

8 May 2026

Real-time data could bridge South Africa’s retail divide

Banking & Finance

Real-time data could bridge South Africa’s retail divide

Jed da Silva 7 May 2026

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

OOH

Vicinity Media's Omnichannel Analytics measures the real-world impact of omnichannel advertising

Neil Clarence, Issued by Vicinity Media 25 May 2026

Warc global ad outlook. Source: Warc.

Advertising

Warc Media: Meta outperforms, YouTube misses as AI reshapes online ad growth

4 May 2026