Measurement | Bizcommunity

Measurement | Bizcommunity

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Marketers: Adaptability is no longer optional – it’s essential, here’s why

Marketing

Marketers: Adaptability is no longer optional – it’s essential, here’s why

11 hours

(Image supplied)

Marketing & Media

Call to marketers: Help shape the future of sustainable marketing

1 day

Industry insights: Consumers still aspire, but planning is everything

Research

Industry insights: Consumers still aspire, but planning is everything

Issued by Vicinity Media 8 Aug 2025

Beyond the algorithm: How African brands are rewriting the rules of growth

Digital

Beyond the algorithm: How African brands are rewriting the rules of growth

Azmina Khan, Issued by Dentsu 6 Aug 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Research

Attention is the new currency: SA's first human data study

6 Aug 2025

Source: jcomp via

Logistics & Transport

CILTSA ESG Conference drives sustainable transformation in transport, logistics

1 Aug 2025

The experience paradox: Why better satisfaction scores don't always mean growth

CRM, CX, UX

The experience paradox: Why better satisfaction scores don't always mean growth

Nithi Kumar, Issued by Kantar 30 Jul 2025

Vikas Mehta, regional CEO – Sub-Saharan Africa, Ogilvy Africa Network and Dr Myriam Sidibe.

Marketing

Ogilvy Africa and Brands on a Mission join forces for social impact

30 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

From clicks to tills: How to drive and measure year-end sales success

Marketing

From clicks to tills: How to drive and measure year-end sales success

Olav Westphal, Issued by Vicinity Media 25 Jul 2025

Image credit: Israaeel Rahman on Pexels

Mining

What socio-economic impact is the mining sector delivering?

23 Jul 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

Advertising

IAB Report: Nearly 90% of advertisers in the US will use GenAI for video ads

16 Jul 2025

#WPRD2025 | Hook, Line & Sinker’s Adam Hunter on building bridges: PR in a polarised world

World PR Day

#WPRD2025 | Hook, Line & Sinker’s Adam Hunter on building bridges: PR in a polarised world

Danette Breitenbach 16 Jul 2025

Why CMOs need to rethink marketing effectiveness

Marketing

Why CMOs need to rethink marketing effectiveness

Musa Kalenga, Issued by Brave Group 14 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

Why trust and human instinct remain marketers’ most valuable assets

Media

Why trust and human instinct remain marketers’ most valuable assets

Dewald van Niekerk, Issued by Mediamark 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

KITE 2025 - supporting industrial growth in manufacturing

Manufacturing

KITE 2025 - supporting industrial growth in manufacturing

Issued by KwaZulu-Natal Industrial Technology Exhibition 2025 7 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

How to break the data deadlock to unlock marketing profits

Marketing

How to break the data deadlock to unlock marketing profits

Issued by Incubeta 4 Jul 2025

Measurement that matters: Turning omnichannel campaigns into real-world results

Advertising

Measurement that matters: Turning omnichannel campaigns into real-world results

Issued by Vicinity Media 3 Jul 2025

Monitoring and learning for impact: Vodacom calls for bold shift in CSI

CSI & Philanthropy

Monitoring and learning for impact: Vodacom calls for bold shift in CSI

Issued by Trialogue 2 Jul 2025

South Africa’s TV planning world is going to fundamentally change

TV

South Africa’s TV planning world is going to fundamentally change

Issued by Advertising Media Forum 17 Jun 2025

Corporate & Commercial Law

Starlink's bid for SA entry: Public still has time to weigh in on EEIP policy

Ahmed Dhupli 17 Jun 2025

Introducing Media24 Adnami: High-impact display advertising redefined

Media

Introducing Media24 Adnami: High-impact display advertising redefined

Issued by Media24 12 Jun 2025

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

Marketing & Media

Part 2: Scopen - More long-term relationships between advertisers and creative agencies

13 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

The Nielsen Sports SA’s Annual Trends Breakfast featured a panel of (l to r) Tumelo Selikane - MD Nielsen Sports SA, Errol Madlala - commercial & marketing manager, SAFA, Mtunzi Jonas - chief commercial officer, Cricket South Africa, Bronson Mokabela - GM: marketing, communications & commercial, SASCOC and Ryan Cumming - head of marketing, SuperSport.

Sponsorship

Live consumption of sport continues to dominate

9 Jun 2025

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

White paper: Precision planning – how to build high-intent location-based campaigns

Media

White paper: Precision planning – how to build high-intent location-based campaigns

Issued by Vicinity Media 27 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

Achievement Awards Group and Heineken Beverages partner to empower tavern owners

Regulatory

Achievement Awards Group and Heineken Beverages partner to empower tavern owners

Issued by Achievement Awards Group 20 May 2025

Source: © 123rf Media Manager Africa (Pty) Ltd has released the latest Inflation Watch covering the year 2024...

Media

Inflation Watch for 2024: All media rates, performance and MIW Index increase

19 May 2025

Image source: rawpixel from

Management & Leadership

Why employee engagement surveys should not be an annual endeavour

14 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

OOH

Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH

Steve Duck, Issued by Tractor Outdoor 30 Apr 2025

NIQ report reveals opportunities for private label FMCG growth in South Africa

Research

NIQ report reveals opportunities for private label FMCG growth in South Africa

Issued by NielsenIQ 24 Apr 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

Source: © Retroviral The Sabre Awards Africa finalists have been announced, with Retroviral and Ogilvy each with seven finalists. Pictured: One of the finalists campaigns, The Eric Cantona Stunt for Showmax by T+W, Retroviral and Grid

PR & Communications

SA's PR agencies show their excellence in Sabre Awards Africa 2025 finalists list

22 Apr 2025

PR & Communications

Exclusive: Razor PR's Wynand Coetzer - 3 Lessons in measuring the impact of communications

Wynand Coetzer 15 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

Tractor adds new key sites in SA’s main metros to its network

OOH

Tractor adds new key sites in SA’s main metros to its network

Issued by Tractor Outdoor 4 Apr 2025

Source: © The 2025 EMEA Sabre Awards saw South Africa’s public relations and communications agencies, Retroviral and Razor PR, fly the flag high

PR & Communications

Retroviral and Razor PR fly the flag at the Sabre EMEA Awards

Danette Breitenbach 3 Apr 2025

Octagon appoints Struan Campbell as managing director, Futures Sport and Entertainment

Marketing

Octagon appoints Struan Campbell as managing director, Futures Sport and Entertainment

Issued by Octagon 2 Apr 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025