Paid search | Bizcommunity

Paid search | Bizcommunity

News

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Black Friday and beyond: a checklist for retail peak season

Retail

Black Friday and beyond: a checklist for retail peak season

22 Nov 2024

Mastering marketing basics for medium to large businesses

Marketing

Mastering marketing basics for medium to large businesses

Issued by Hoorah Digital 20 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Dentsu Performance transforms and sets the bar for digital marketing

Digital

Dentsu Performance transforms and sets the bar for digital marketing

Issued by Dentsu 9 Sep 2024

IProspect: Empowering brands with integrated solutions and unmatched expertise

Branding

IProspect: Empowering brands with integrated solutions and unmatched expertise

Issued by Dentsu 5 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Source: © The Bookmarks These second IAB South Africa Bookmark Awards Finalists’ Showcase discussed artificial intelligence (AI), audacity and creative collaboration featuring host and moderator Ann Nurock

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase encourages AI use, audacity and creative collaboration

16 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

Ann Nurock, Cannes Lions trend spotter, will host and moderate the 2024 Bookmarks Finalists’ Showcase (Image supplied)

IAB Bookmarks Awards

#Bookmarks2024: Finalists’ Showcase hosted and moderated by trend spotter, Ann Nurock

12 Aug 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

The rise of retail media in marketing strategies

Marketing

The rise of retail media in marketing strategies

Ruchelle Mouton, Issued by Tractor Outdoor 8 May 2024

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year

Digital

IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Marketing

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Issued by Rogerwilco 11 Mar 2024

Image supplied.

IAB Bookmarks Awards

IAB South Africa Bookmark Awards 2024: Call for jury nominations now open

26 Jan 2024

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

5 Black Friday tips for 2023

Sales

5 Black Friday tips for 2023

11 Oct 2023

Maximise ROI with performance marketing

Marketing

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice

Social Media

#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trend

Erin Deetlefs 8 Aug 2023

Regulatory

Comp Commission challenges Takealot, Google, Uber Eats and Mr D Food

Karabo Ledwaba 1 Aug 2023

Image supplied. Promise agency has been named the IAB South Africa Bookmark Awards, in partnership with Accenture Song, best digital agency

IAB Bookmarks Awards

#Bookmarks2023: All the 2023 Bookmark Awards winners

28 Jul 2023

Image supplied.

IAB Bookmarks Awards

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.

IAB Bookmarks Awards

#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

Digital

The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

Source: © Indian Express South Africa's Competition Commission, has provisionally found that Google's paid search results distort competition, making it a "de facto monopolist" in general search.

Digital

SA Competition Commission: Google "de facto monopolist" in general search

15 Jul 2022

Source: © rawpixel This year’s IAB South Africa / PwC Internet Advertising Revenue Report – 2021 Study has been released

Research

IAB SA / PWC Report shows a healthy digital advertising industry

14 Jul 2022

Source: Takealot

E-commerce

Market inquiry findings suggest big changes for SA's leading online platforms

14 Jul 2022

Supplied. All the 2022 Bookmark Awards finalists

IAB Bookmarks Awards

All the Bookmarks 2022 finalists: Did you make the cut?

17 Jun 2022

Source: © rawpixel

Marketing

How to improve your organic search strategy

26 Jan 2022

Source: © rawpixel

PR & Communications

Without data analytics, influencer campaigns are a waste of money

Nicola Tarr 17 Jan 2022

Souce: © scyther5

Advertising

Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

Building a growth-centred digital marketing budget for 2022

Marketing

Building a growth-centred digital marketing budget for 2022

2 Nov 2021

UK adspend to grow 18.2% this year

Advertising

UK adspend to grow 18.2% this year

29 Jul 2021

The growth and decline of adspend during the pandemic

Advertising

The growth and decline of adspend during the pandemic

Muhle Hlabano 21 Jul 2021

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Your business growth and Google Ads

Digital

Your business growth and Google Ads

Kyle van Rooi, Issued by Dentsu 9 Jul 2021

SA Mint commemorates 25 years of democracy with the launch of their new coin range

Marketing

SA Mint commemorates 25 years of democracy with the launch of their new coin range

Issued by Wetpaint Advertising 8 Jul 2019

Digital marketing is a pandemic hero, but CMOs need support

Marketing

Digital marketing is a pandemic hero, but CMOs need support

Roan Mackintosh 28 Jun 2021