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Results for performance+marketing

News

Image supplied. The IAB South Africa Bookmark Awards has announced its 2024 jury panels with nine panels this year
Marketing & Media
IAB Bookmark Awards announces 2024 jury panels

28 Mar 2024

The top three finalists for the 2024 MAA Rising Star of the Year Award. Source: Supplied.
Marketing & Media
Meet the finalists for the 2024 MAA Rising Star of the Year Award

26 Mar 2024

Tim Bleakley in South Africa. Source: Supplied.
Marketing & Media
Ocean Outdoor Group's CEO discusses growth potential in sub-Saharan Africa's DOOH sector

13 Mar 2024

Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row
Marketing & Media
Prebo Digital earns Google Premier Partner Status 2024 – 3 years in a row

Issued by Prebo Digital 12 Mar 2024

Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings
Marketing & Media
Rogerwilco appointed performance marketing agency to Momentum Metropolitan Holdings

Issued by Rogerwilco 11 Mar 2024

TDMC named Google Premier Partner for 3rd consecutive year
Marketing & Media
TDMC named Google Premier Partner for 3rd consecutive year

Issued by TDMC 29 Feb 2024

Geoff Seeley is the CMO for PayPal. Source: PayPal.
Marketing & Media
PayPal appoints Geoff Seeley as new CMO amid job cuts

Karabo Ledwaba 27 Feb 2024

Source:
Marketing & Media
OpenAI’s new generative tool Sora could revolutionise marketing and content creation

Omar H. Fares 27 Feb 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency
Marketing & Media
#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah Potter 2 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.
Marketing & Media
#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

Image supplied.
Marketing & Media
IAB South Africa Bookmark Awards 2024: Call for jury nominations now open

26 Jan 2024

#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well
Marketing & Media
#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well

Issued by RAPT Creative Agency 17 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce
Marketing & Media
Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Retail media networks bring brands closer to consumers; driving ROI
Retail
Retail media networks bring brands closer to consumers; driving ROI

Odette van Wyk 8 Nov 2023

Want to sell on Amazon? 8 questions to ask in your preparation
Retail
Want to sell on Amazon? 8 questions to ask in your preparation

Issued by Prebo Digital 19 Oct 2023

The conundrum of brand building vs performance marketing
Marketing & Media
The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

Maximise ROI with performance marketing
Marketing & Media
Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

(image: Danette Breitenbach). Nick Law, creative chairperson of Accenture Song, was in South Africa to present the global keynote at the Nedbank IMC Conference
Marketing & Media
#NedbankIMC2023: Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

Danette Breitenbach 18 Sep 2023

Source:
Marketing & Media
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

#YouthMonth: 47 years later and the struggle continues
Marketing & Media
#YouthMonth: 47 years later and the struggle continues

Carl Willoughby 29 Jun 2023

Leading passion marketing agency, Levergy appoints new managing director
Marketing & Media
Leading passion marketing agency, Levergy appoints new managing director

Issued by Levergy 10 May 2023

From OTA to ETA: A new marketing approach is needed for the hospitality industry
Tourism & Travel
From OTA to ETA: A new marketing approach is needed for the hospitality industry

28 Apr 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines
Marketing & Media
Spanish advertisers double their investment in digital

12 Apr 2023

Image supplied. Last year's IAB Bookmark Awards' Agency of the Year, Ogilvy.
Marketing & Media
#Bookmarks2023: The IAB SA Bookmark Awards 2023 jury panels announced

4 Apr 2023

TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards
Marketing & Media
TDMC takes on some of SA's biggest advertising agencies - and wins Gold at the Smarties Awards

Issued by TDMC 31 Mar 2023

Image supplied. the MMA SA Smarties 2023 finalsits have been announced. The image shows the Marketer of Year winner and finalists in 2022
Marketing & Media
MMA SA's Smarties Awards finalists announced

14 Mar 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".
Marketing & Media
Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Image supplied. Raphael Rohner, R17 Ventures CEO and founder at the recent event pitting AI against the humans
Marketing & Media
AI vs humans showdown: Who comes out on top?

7 Mar 2023

Once again, Prebo Digital achieves Google Premier Partner status
Marketing & Media
Once again, Prebo Digital achieves Google Premier Partner status

Issued by Prebo Digital 3 Mar 2023

Image supplied. The IAB SA Bookmark Awards’ jury chairs have been announced
Marketing & Media
#Bookmarks2023: The IAB SA Bookmark Awards' 2023 jury chairs announced

3 Mar 2023

Image supplied. Yoco’s champions of the underdog campaign features real SME owners and their businesses.
Marketing & Media
#BehindtheCampaign: Yoco's Back the Underdog celebrates SMEs

28 Feb 2023

TBWA\SA boasts a successful data and insights internship programme
Marketing & Media
TBWA\SA boasts a successful data and insights internship programme

Issued by TBWA 7 Feb 2023

Fast-growing agency offering big deals for performance marketing stars
Marketing & Media
Fast-growing agency offering big deals for performance marketing stars

Issued by R17 Digital 2 Feb 2023

Johan Walters, digital marketing transformation specialist at Incubeta.
Marketing & Media
#BizTrends2023: A growth in digital maturity helps local brands prepare for the year ahead

Johan Walters 31 Jan 2023

Ann Nurock, the Africa partner of Relationship Audits and Management, examines what brands need to do in 2023 to stick in the memories of consumers
Marketing & Media
#BizTrends2023: Memories not clicks, the impact of 'short termism'

Ann Nurock 31 Jan 2023

Local proptech developer secures $4.5m in funding
Property
Local proptech developer secures $4.5m in funding

19 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.
Marketing & Media
#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

Source:
Marketing & Media
5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Image: Danette Breitenbach. All the Effie Awards South Africa 2022 winners
Marketing & Media
2022 Effie Awards South Africa winners announced

28 Oct 2022

TDMC takes the lead
Marketing & Media
TDMC takes the lead

Issued by TDMC 27 Oct 2022

Source: © Blue Ox Studio A third of advertisers plan to cut their EMEA media budgets in 2023
Marketing & Media
Third of advertisers plan to cut EMEA budgets next year

18 Oct 2022

Wilton Ackeer joins Rogerwilco
Marketing & Media
Wilton Ackeer joins Rogerwilco

Issued by Rogerwilco 17 Oct 2022

Prebo Digital achieves Amazon Ads verified partner status
Marketing & Media
Prebo Digital achieves Amazon Ads verified partner status

Issued by Prebo Digital 4 Oct 2022

Effie Awards 2022 finalists announced
Marketing & Media
Effie Awards 2022 finalists announced

Issued by Association for Communication and Advertising 27 Sep 2022

Ramp acquires majority stake in Hoorah Digital
Marketing & Media
Ramp acquires majority stake in Hoorah Digital

Issued by Hoorah Digital 9 Mar 2022

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator
Marketing & Media
Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

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