User-generated content | Bizcommunity

User-generated content | Bizcommunity

News

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 1 day

Saatchi & Saatchi Middle East - © Ashley Vlotman - Gallo Images

Loeries Creative Week

#Loeries2025 Night 1 | All the winners

10 Oct 2025

Luyanda Mazibuko, SEM's creative production manager, asks how homegrown brands can actually tap into the hearts of the diverse South African market? (Image supplied)

Marketing

#ProudlySA: How local brands can win the hearts of South African consumers

Luyanda Mazibuko 1 Oct 2025

Trust factor: How SA athleisure brands win Instagram commerce

Social Media

Trust factor: How SA athleisure brands win Instagram commerce

Ragesh Lalloo, Issued by University of Johannesburg - Marketing Management 19 Aug 2025

Medalla is one of the standout creative strategy campaigns.

Cannes Lions

#CreativeCircle2025: How a thief, a tennis racket, and Cannes reminded me why strategy matters

Karabo Ledwaba 4 Aug 2025

Mastering PR: staying human in a tech-saturated world

PR & Communications

Mastering PR: staying human in a tech-saturated world

Issued by icandi CQ 25 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Image source: bpawesome –

Higher Education

Can academics use AI to write journal papers? What the guidelines say

Sumaya Laher 30 Jun 2025

The last awards ceremony, Friday 20 June, saw South African Bananas, Johannesburg, awarded a Gold Lion (Source: © Instagram)

Cannes Lions

#Cannes2025: Saving the best for last: SA bags a Gold Lion

Danette Breitenbach 22 Jun 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

TikTok is reshaping the travel experience — from inspiration to booking

Travel

TikTok is reshaping the travel experience — from inspiration to booking

Robin Fredericks 13 Jun 2025

Digital

Snackable content not a fad but a response

Tanika Corneleus 5 Jun 2025

7 benefits of customer reviews and how to get more

CRM, CX, UX

7 benefits of customer reviews and how to get more

Issued by Domains.co.za 7 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Sales

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Keeping it authentic: Why being real wins every time

Digital

Keeping it authentic: Why being real wins every time

Issued by We Do Digital 10 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source: © 123rf Founder and head social media strategist at Emma Is Social, Emma-Jane Truter, discusses how a business could align its social media strategy with its business goals

Social Media

From brand awareness to sales: Mastering social media for your business

Emma-Jane Truter 3 Mar 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

What is community influencer marketing?

Marketing

What is community influencer marketing?

Issued by Brand Influence Agency 6 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Image source: Dilok Klaisataporn –

Trends

#BizTrends2025: What does IP law look like in 2025 and beyond?

Alicia van der Walt, Tshireletso Tlholoe, and Marcelle Samons 28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

Marketing & Media

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Digital

Unlocking the golden quarter: How brands can win big with strategic digital marketing

Carl Jordan, Issued by TikTok 11 Dec 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Joe Public named Agency of the Year at The Loerie Awards 2024

Loeries Creative Week

Joe Public named Agency of the Year at The Loerie Awards 2024

Issued by Joe Public 18 Oct 2024

Source: © Gallo Images (Left) Preetesh Sewraj, CEO The Loeries, (centre) Bridget Harpur, head of marketing: Volkswagen South Africa was named Marketer of the Year, and (right)
Kabelo Moshapalo, incoming Loeries Chairperson and CCO Ogilvy Johannesburg

Loeries Creative Week

#Loeries: All the winners, VW's Bridget Harpur named marketer of the year

10 Oct 2024

Pictured: Elizabeth Cousens, president and CEO of the UN Foundation. Image supplied.

ESG

Droga5's Once Upon a Future campaign for the UN to engage the youth

4 Oct 2024

Joe’s clients shine at 2024 Bookmark Awards

Advertising

Joe’s clients shine at 2024 Bookmark Awards

Issued by Joe Public 21 Aug 2024

Gen Z, Millennials show shift in parent buying behaviour

Retail

Gen Z, Millennials show shift in parent buying behaviour

21 Aug 2024

$Source: The Bookmarks The IAB SA Bookmark Awards' winners have been announced with TBWA \ Hunt Lascaris being the big winner on the night$

IAB Bookmarks Awards

#Bookmarks2024: All the IAB SA Bookmark Awards 2024 winners

Danette Breitenbach 16 Aug 2024

6 strategies TDMC considers to build customer loyalty

CRM, CX, UX

6 strategies TDMC considers to build customer loyalty

Issued by TDMC 30 Jul 2024

18 Bookmark finalists for Publicis Groupe Africa

IAB Bookmarks Awards

18 Bookmark finalists for Publicis Groupe Africa

Issued by Publicis Groupe Africa 26 Jul 2024

Influencer agency gets double nomination at Bookmark Awards

IAB Bookmarks Awards

Influencer agency gets double nomination at Bookmark Awards

Issued by Brand Influence Agency 18 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Unlocking the power of everyday content

IMC Conference

Unlocking the power of everyday content

Issued by IMC Conference 2 Jul 2024

Social Media

How to go viral on social media

Alexander Brand 28 Jun 2024

Dashni Vilakazi, member of the IAB South Africa Influencer Marketing Committee and Managing Director at The MediaShop. Source: Supplied.

Marketing

Decoding influencer marketing in SA: Challenges, strategies, and impactful insights

Dashni Vilakazi 27 Jun 2024

Cannes Lions

#Cannes2024: All the South African winners

Danette Breitenbach 24 Jun 2024

Captivating Gen Z: The power of experiential marketing

Marketing

Captivating Gen Z: The power of experiential marketing

Issued by Tradeway 20 Jun 2024

New Media report unveils trends shaping video marketing in SA

Marketing

New Media report unveils trends shaping video marketing in SA

Issued by Media24 19 Jun 2024