AI in advertising | Bizcommunity

AI in advertising | Bizcommunity

News

The brief is still the most important document in advertising

Advertising

The brief is still the most important document in advertising

Courtney Chapple, Issued by Brave Group 28 Jul 2026

The R50 shopper: How AI is changing the future of South African retail

Technology

The R50 shopper: How AI is changing the future of South African retail

15 Jul 2026

Packard Bell’s Daytona G16 Pro campaign is a fully AI-generated advertising campaign, from concept development and scriptwriting to visuals, audio, and motion graphics (Image@ Tech Financials

Advertising

Packard Bell launches with industry-first AI-generated campaign

2 Jul 2026

Artificial Intelligence

More than chatbots: why business AI agents are Big Tech’s next product battleground

Guy Bate 19 Jun 2026

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Marketing

Adclick Africa wins 2 MMA Smarties 2026 Awards for AI-driven campaign

Issued by Oak Ventures 2 Jun 2026

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Marketing

Ogilvy wins global and local Social Media awards including Smarties Agency of the Year 2026

Issued by Ogilvy South Africa 28 May 2026

Turning SEO into GEO: How Rogerwilco is winning the AI search era

Marketing

Turning SEO into GEO: How Rogerwilco is winning the AI search era

Issued by Rogerwilco 25 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Incognito allows for sensitive chats. Source: Meta.

Social Media

Meta adds private AI ‘Incognito Chat’ to WhatsApp

14 May 2026

Happy Pay and Ozow partner to expand zero-deposit BNPL across local merchants

Banking & Finance

Happy Pay and Ozow partner to expand zero-deposit BNPL across local merchants

11 May 2026

Advertising

You probably wouldn’t notice if an AI chatbot slipped ads into its responses

Brian Jay Tang and Kang G. Shin 28 Apr 2026

Marketing

The cashback arms race: Why your loyalty programme is a brand tax

Mosa Ntwampe, Issued by Brave Group 20 Apr 2026

South Africa's ad industry must win the war against AI 'slop'

Artificial Intelligence

South Africa's ad industry must win the war against AI 'slop'

Musa Kalenga, Issued by Brave Group 25 Feb 2026

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Marketing

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Issued by Brave Group 20 Feb 2026

Dr Pepper’s new ad shows why humans still matter in 2026

Artificial Intelligence

Dr Pepper’s new ad shows why humans still matter in 2026

Karabo Ledwaba 26 Jan 2026

Artificial Intelligence

Could ChatGPT convince you to buy something? Threat of manipulation looms as AI companies gear up to sell ads

Bruce Schneier and Nathan Sanders 16 Jan 2026

Pinterest takes a major leap into CTV advertising

Advertising

Pinterest takes a major leap into CTV advertising

15 Dec 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Marketing

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, reports back from the AdForum Worldwide Summit. Social, she says, is rising in importance

Advertising

EXCLUSIVE: Wrap up of AdForum Worldwide Summit from Johanna McDowell

28 Oct 2025

Will AI reshape the future of advertising? Gen Z demands authenticity

Artificial Intelligence

Will AI reshape the future of advertising? Gen Z demands authenticity

18 Jul 2025

Source: © 123rf At this week’s Cannes Lions Festival of Creativity, AI has been a major focus, with many calling it the future of advertising. Saul Marquez, CEO of global digital marketing agency Outcomes Rocket three key takeaways for the evolving world of AI-powered advertising

Cannes Lions

3 Insights from #Cannes2025 on the world of AI-powered advertising

Saul Marquez 18 Jun 2025

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 4 Jun 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

Daily Maverick has won Best Digital Product. Source: Daily Maverick.

Media

Daily Maverick wins most Innovative Digital Product at Wan-Ifra's Digital Media Awards

7 May 2025

The rise of AI in advertising

Advertising

The rise of AI in advertising

Issued by Penquin 31 Mar 2025

AI in Advertising forum: Industry urged to understand, apply, and act

Artificial Intelligence

AI in Advertising forum: Industry urged to understand, apply, and act

Issued by Association for Communication and Advertising 25 Mar 2025

AI in Advertising Forum – speakers and agenda announced

Artificial Intelligence

AI in Advertising Forum – speakers and agenda announced

Issued by Association for Communication and Advertising 6 Mar 2025

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Advertising

ACA to host AI in Advertising Forum: Exploring impact, innovation, and industry readiness

Issued by Association for Communication and Advertising 19 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Digital

#BizTrends2025: Penquin’s Tyrell Stevens - Predictive personalisation transforming digital marketing

Tyrell Stevens 23 Jan 2025

Ezra Eeman. Source: Supplied.

Artificial Intelligence

Ezra Eeman joins Wan-Ifra to steer AI initiatives in the media industry

29 Nov 2024

AI: The great creative equaliser

Marketing & Media

AI: The great creative equaliser

Musa Kalenga, Issued by Brave Group 28 Nov 2024

Source: © NBC News The Toys R Us made with generative video was depressing but that will change and fast

Artificial Intelligence

AI in Advertising: Entering the wonderful world of generative video... or not

Jarred Cinman 26 Nov 2024

Source: © 123rf Local companies have joined the AI Leadership Coalition in South Africa working groups to drive strategic AI utilisation in marketing

Artificial Intelligence

Local companies join MMA's ALC to drive strategic AI utilisation in marketing

18 Nov 2024

Source: © 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing

Artificial Intelligence

Part 3: AI in Advertising - From the threat of AI to Nobel Prizes for AI

6 Nov 2024

Source: © 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation

Artificial Intelligence

AI in Advertising Part 2 of 3: Seven lessons from AI creative optimisation in SA

Vincent Maher 5 Nov 2024

Source: © 123rf This month VML's strategy director Antonio Petra gives a practical guide to using AI to improve the way your agency operates with your clients and internally

Artificial Intelligence

AI in Advertising Part 1 of 3: How to transform agency workflows with AI

Antonio Petra 4 Nov 2024

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © Bizcommunity Musa Kalenga, group chief executive of the Brave Group

IMC Conference

#NedbankIMC2024: Musa Kalenga - AI, run for the hills or the opportunity to unlock value

Danette Breitenbach 3 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

PR & Communications

#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick, Issued by The Up&Up Group 18 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

Artificial Intelligence

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

Artificial Intelligence

Facing the future: How AI is transforming the world of paid media

Nokuthula Mayisa 9 Sep 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024