Effies | Bizcommunity

Effies | Bizcommunity

News

Effie SA's new committee leadership for 2027 announced

Effie Awards

Effie SA's new committee leadership for 2027 announced

20 hours

The Grand Effie, the highest honour recognising South Africa’s most effective campaign of the year, was awarded to Edelman South Africa and Women for Change for “The Unburied Casket” in the Non-Profit category (Image: @Bizcommunity)

Advertising

2026 Effie Awards SA celebrate inaugural Marketer of the Year and Agency of the Year

1 day

The Lead Creative | Marketing needs humanity, not more noise

The Lead Creative

The Lead Creative | Marketing needs humanity, not more noise

Danette Breitenbach 1 Sep 2026

13 Effie finalists across 7 clients: Joe Public’s work that worked

Effie Awards

13 Effie finalists across 7 clients: Joe Public’s work that worked

Issued by Joe Public 12 Aug 2026

Possibility in play earns Effie and Bookmark finalist recognition

Marketing

Possibility in play earns Effie and Bookmark finalist recognition

Issued by Mscsports 5 Aug 2026

Effie Awards South Africa announces 2026 finalists

Effie Awards

Effie Awards South Africa announces 2026 finalists

Issued by Association for Communication and Advertising 30 Jul 2026

6 of the best: Joe Public leaders selected as 2026 Effies judges

Effie Awards

6 of the best: Joe Public leaders selected as 2026 Effies judges

Issued by Joe Public 15 Jul 2026

EXCLUSIVE: Alex Goldberg joins Halo Cape Town as ECD

Advertising

EXCLUSIVE: Alex Goldberg joins Halo Cape Town as ECD

24 Jun 2026

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

IMC Conference

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

19 Jun 2026

Shift happens. Are you ready?

IMC Conference

Shift happens. Are you ready?

Issued by IMC Conference 5 Jun 2026

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

IMC Conference

#BehindtheIMC | MENAT Publicis Groupe’s Tahaab Rais: Marketers are the observers of humanity

Danette Breitenbach 5 Jun 2026

#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses

IMC Conference

#BehindtheIMC | Cassava Technologies' Ifeoma Jibunoh: AI shifting African businesses

Danette Breitenbach 1 Jun 2026

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Marketing

Ex-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545

Issued by Studio 545 1 Jun 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Advertising

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

Publicis' Pete Little appointed vice chairperson of the Creative Circle

Advertising

Publicis' Pete Little appointed vice chairperson of the Creative Circle

Issued by Publicis Groupe Africa 12 Mar 2026

Effie 2026 call for entries announced

Advertising

Effie 2026 call for entries announced

Issued by Association for Communication and Advertising 9 Feb 2026

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Effie Awards

#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

Danette Breitenbach 27 Nov 2025

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

27 Nov 2025

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Effie Awards

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Danette Breitenbach 26 Nov 2025

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

24 Nov 2025

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Direct Marketing

Ogilvy crowned Most Effective Agency at the 2025 Assegai Direct Marketing Awards

Issued by Ogilvy South Africa 20 Nov 2025

Andrea Diquez is global CEO at GUT. Source: Supplied.

Advertising

New York Festivals taps Andrea Diquez to head 2026 jury

20 Nov 2025

$The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)$

Advertising

Humour is our superpower and it’s no laughing matter

5 Nov 2025

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 30 Oct 2025

$TBWA\Hunt Lascaris and its client City Lodge Hotel Group won the Grand Effie Award 2025 (Image: Bizcommunity, Danette Breitenbach)$

Advertising

TBWA tops the Effies Awards SA

21 Oct 2025

Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa

Marketing & Media

Robyn Campbell takes the helm as communications VP at Publicis Groupe Africa

26 Aug 2025

2025 Effie Awards South Africa finalists announced

Marketing

2025 Effie Awards South Africa finalists announced

Issued by Association for Communication and Advertising 12 Aug 2025

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Advertising

Penquin’s Veronica Moleele named judge for 2025 Effie Awards South Africa

Issued by Penquin 24 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Source: ©Effie Awards Index AB InBev has been ranked as the World’s Most Effective Marketer by the Global Effie Index

Advertising

Global Effie Index: AB InBev in top spot - again!

6 Jun 2025

South African creativity and judging Cannes 2025

Cannes Lions

South African creativity and judging Cannes 2025

Pete Case, Issued by Ogilvy South Africa 5 Jun 2025

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Marketing

MIC drop: Coaching Africa’s next gen in marketing, influence and culture

Issued by Dentsu 4 Jun 2025

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Marketing

2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

Issued by Association for Communication and Advertising 3 Apr 2025

M&C Saatchi Abel and Nando’s South Africa are to part ways. M&C Saatchi Abel founder Mike Abel reflects reflects on their incredible shared success (Image supplied)

Advertising

Exclusive: After a decade of magic and success, M&C Saatchi Abel and Nando’s South Africa part ways

4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Triple industry award winner talks marketing effectiveness and delivering results that matter

IMC Conference

Triple industry award winner talks marketing effectiveness and delivering results that matter

Issued by IMC Conference 24 Feb 2025

Lobengula powers Effie Awards South Africa to greater industry impact

PR & Communications

Lobengula powers Effie Awards South Africa to greater industry impact

Issued by Association for Communication and Advertising 11 Feb 2025

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Advertising

EXCLUSIVE: Creativity and effectiveness: Ogilvy's perfect yin and yang

Danette Breitenbach 8 Jan 2025

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Advertising

EXCLUSIVE: "You know, there is a billboard that says Never heard of Pineapple? Honestly same.”

Danette Breitenbach 10 Dec 2024

All the AdFocus Awards winners (Image: Danette Breitenbach)

Advertising

All the 2024 FM AdFocus Awards winners, Halo wins Agency of the Year

28 Nov 2024

The Halo Pineapple campaign extensively used Out of Home (OOH) as it took the mickey out of insurance and people loved it (Image supplied)

Advertising

Halo and Pineapple: How to disrupt a category and find an audience who don’t love insurance

Danette Breitenbach 27 Nov 2024

Where have Adland's mavericks gone?

Digital

Where have Adland's mavericks gone?

Shaune Jordaan, Issued by Hoorah Digital 21 Nov 2024

Ogilvy’s the most awarded and most effective agency at Effies 2024

Advertising

Ogilvy’s the most awarded and most effective agency at Effies 2024

Issued by Ogilvy South Africa 6 Nov 2024

The winners were announced on Thursday night. Source: Supplied.

Marketing

Effie Awards SA: Halo and Pineapple's bold campaign claims Grand Effie, Ogilvy takes home 10 Effie Awards

25 Oct 2024

Roanna Williams, chief creative officer and co-founder of Boundless with Ben Wagner

Loeries Creative Week

Birdwatching at The Loeries Episode 3: The Energy Episode

12 Oct 2024

Reigniting the industry: The ACA’s bold path forward

Advertising

Reigniting the industry: The ACA’s bold path forward

Sharleen James, Issued by Association for Communication and Advertising 19 Sep 2024

The best of marketing: 2024 Effie Awards finalists announced

Marketing

The best of marketing: 2024 Effie Awards finalists announced

Issued by Association for Communication and Advertising 15 Aug 2024

Matthew Barnes new Riverbed chief creative officer

Advertising

Matthew Barnes new Riverbed chief creative officer

19 Jul 2024

2024 Effie Awards South Africa judges announced

Events & Conferencing

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

Source: © Effie Awards The Association for Communication and Advertising (ACA), with Ipsos, will host a webinar on 8 May 2024 to share key insights from the 2023 Effie South Africa Trends Report, and the Global Best of the Best Effie Awards

Advertising

Effie Awards SA and Ipsos webinar to share key insights on winning campaigns

30 Apr 2024