Creative agency | Bizcommunity

Creative agency | Bizcommunity

News

For years the industry conversation has swung between two extremes: bring everything in-house, or trust it all to an agency, but now most marketers have quietly stopped having that argument (Image source: © 123rf )

Marketing

Marketers and agencies: Building hybrid set-ups, not choosing sides

12 hours

Stella Artois and Netflix have announced an integrated global partnership built around the highly anticipated second season of The Gentlemen (Image supplied)

Promotions & Activations

The Gentlemen’s Serve: First brand partnership between Netflix and AB InBev

27 Aug 2026

Publicis West Africa celebrates back-to-back Gong Gong wins

Marketing

Publicis West Africa celebrates back-to-back Gong Gong wins

Issued by Publicis Groupe Africa 26 Aug 2026

Musa Kalenga, CEO, Brave Group asks what happens to agency fees when AI halves the hours? (Image source: © 123rf )

Marketing & Media

How AI is challenging traditional agency billing models and defining value

Musa Kalenga 26 Aug 2026

Hook, Line & Sinker wins SA’s Best Integrated PR Agency Award 2026

PR & Communications

Hook, Line & Sinker wins SA’s Best Integrated PR Agency Award 2026

Issued by Hook, Line & Sinker 17 Aug 2026

#WomensMonth | Retroviral’s Koketso Masisi: Success should be multiplied

Women's Month

#WomensMonth | Retroviral’s Koketso Masisi: Success should be multiplied

Danette Breitenbach 12 Aug 2026

Standard Bank and M+C Saatchi Abel drive financial inclusion through Track Your Racks Campaign

Advertising

Standard Bank and M+C Saatchi Abel drive financial inclusion through Track Your Racks Campaign

Issued by M+C Saatchi Abel 12 Aug 2026

Sound On Africa (SOA) has launched an
intercontinental network built to connect brands with vetted creators across Africa, starting in Kenya (Image source: © 123rf )

Social Media

Africa's first dedicated creator intercontinental network launches in Kenya

7 Aug 2026

DXD brings Design by Disruption to life through TBWA’s new identity

Design

DXD brings Design by Disruption to life through TBWA’s new identity

Issued by TBWA 5 Aug 2026

Roblox game format for branded live tournaments launches

Digital

Roblox game format for branded live tournaments launches

3 Aug 2026

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

Advertising

The Odd Number appoints Andreas Shifotoka as executive lead: digital, growth and enablement

Issued by The Odd Number 31 Jul 2026

To make an idea newsworthy, it must be worthy of the news, says Mike Sharman, CCO, Retroviral (Image: @ Bizcommunity)

World PR Day

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman 27 Jul 2026

Nobody panic. That's just the job

Events & Conferencing

Nobody panic. That's just the job

Issued by Lumico 27 Jul 2026

AI theatre is the most expensive show in marketing

Marketing

AI theatre is the most expensive show in marketing

Mat Sexwale, Issued by Brave Group 24 Jul 2026

Distrikt 9 partnered with the Loeries to shape the strategic direction of this year’s awards campaign across Africa and the Middle East (Image supplied)

Loeries Creative Week

#Loeries2026 | This is Madness (aka Tuesday): A mirror and a rallying cry

23 Jul 2026

GreenWorking Awards 2026 opens entries for sustainable tourism videos

Tourism

GreenWorking Awards 2026 opens entries for sustainable tourism videos

22 Jul 2026

Forge declares war on AI theatre with a free Playbook for agencies and marketers

Artificial Intelligence

Forge declares war on AI theatre with a free Playbook for agencies and marketers

Issued by Brave Group 14 Jul 2026

The Odd Number named South Africa's leading creative agency for client satisfaction and performance

Advertising

The Odd Number named South Africa's leading creative agency for client satisfaction and performance

Issued by The Odd Number 3 Jul 2026

Nathan Reddy is the founder of Grid Worldwide. Source: Supplied.

Advertising

Grid Worldwide exits TBWA\SA in management buyout

3 Jul 2026

Dentsu X partners with Africa Creative Agency on WAV Festival 2027 and Africa House

Marketing

Dentsu X partners with Africa Creative Agency on WAV Festival 2027 and Africa House

Issued by Dentsu 1 Jul 2026

Nhlanhla Ngcobo (left) and Theo Ferreira (right) have been promoted to group executive creative directors at VML (Images supplied, Image composite by Lesley Svenson @ Bizcommunity)

Advertising

VML promotes Cannes-winning ECDs

29 Jun 2026

EXCLUSIVE: Alex Goldberg joins Halo Cape Town as ECD

Advertising

EXCLUSIVE: Alex Goldberg joins Halo Cape Town as ECD

24 Jun 2026

Marketing

Edward Snell & Co names Wonder as creative partner

22 Jun 2026

From media partner to creative powerhouse: Mediology wins WWF South Africa

Advertising

From media partner to creative powerhouse: Mediology wins WWF South Africa

Issued by Mediology 18 Jun 2026

Pierre Cassuto, Humanz’ global chief marketing officer, says the most costly habit in marketing right now isn’t bad creative. It relates to the campaign itself (Image source: © 123rf )

Social Media

A campaign is a fiction - the algorithm needs continuity

pierre cassuto 12 Jun 2026

(Left) Mkhuseli Mancotywa, managing director position, SoulProviders Collective (SPC) and (right) Nosipho Ginindza, chief growth officer, Matrix Communications Group (Image supplied)

Marketing

SPC repositions with new leadership and focus

2 Jun 2026

Designing for seconds

OOH

Designing for seconds

Shamy Naidu, Issued by Provantage 25 May 2026

Transformation pays off as Brave Group recognised as a top employer

Artificial Intelligence

Transformation pays off as Brave Group recognised as a top employer

Issued by Brave Group 18 May 2026

The Boundless team, with newly escaped from prison Fran Luckin. (I know Mouse is there somewhere...) (Image supplied)

Advertising

A prisoner, an escape mastermind and a mouse walk into an agency

Danette Breitenbach 12 May 2026

The Odd Number secures 2 bronze at 2026 Clio Awards

Advertising

The Odd Number secures 2 bronze at 2026 Clio Awards

Issued by The Odd Number 8 May 2026

Marketers and agencies need to ensure their values align (Image source: © 123rf )

Marketing & Media

Part 2: Less noise, more nerve | Marketers: Focus on headline earnings, not awards

4 May 2026

Cannes Lions

#CannesLions2026 | 2 exceptional SA creatives named to prestigious juries

24 Apr 2026

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Marketing

Ogilvy and Pep recognised by the industry for excellence in culture and partnership

Issued by Ogilvy South Africa 23 Apr 2026

Pigs fly in inDrive's latest commercial. Source: YouTube.

Advertising

#BehindtheCampaign: When pigs fly, inDrive catches up on cashless payments

22 Apr 2026

Accenture SA got recognition for this NikNaks campaign. Source: Accenture SA.

Social Media

Publicis Middle East, Accenture SA gain recognition at Webby Awards

Karabo Ledwaba 22 Apr 2026

Fumani Khumalo (left) and Zinhle Mbatha (righht) are stepping into creative leadership roles at VML South Africa after being promoted to creative director positions.

Advertising

VML South Africa bolsters creative leadership team with two internal promotions

16 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Vaseline has created a new authentication tool and enlisted the help of a Nigerian Prince to launch a fight back against fake versions of Vaseline Body Oils in Nigeria. Source: Unilever.

Advertising

#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

10 Apr 2026

Advertising

Agency ends success speculation by winning awards

26 Mar 2026

The 10-person agency team is becoming one person with a laptop

Marketing

The 10-person agency team is becoming one person with a laptop

Mathabatha Sexwale, Issued by Brave Group 25 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

Advertising

Warc Effective 100: Unilever and Ogilvy Top 2025 Rankings

18 Mar 2026

Your campaign was dead before it launched

Marketing

Your campaign was dead before it launched

Mathabatha Sexwale, Issued by Brave Group 12 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Joe Public voted Most Balanced Creative Agency of the Decade

Marketing

Joe Public voted Most Balanced Creative Agency of the Decade

Issued by Joe Public 26 Feb 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

The future of good marketing depends on taste. Not speed.

Artificial Intelligence

The future of good marketing depends on taste. Not speed.

Courtney Chapple, Issued by Brave Group 23 Feb 2026