Football | Bizcommunity

Football | Bizcommunity

News

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 2 hours

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

Sport

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

23 hours

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 1 day

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 1 day

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Inclusion, Empowerment & Social Justice

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 17 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Branding

What football taught me about purposeful procurement

Vicki Scheffel 16 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Travel

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Issued by MSL Group 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#OrchidsandOnions

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

Source: Supplied. King David Mowbray Golf Club faces an uncertain future under Cape Town's proposed high-density redevelopment plans.

Property Development

Pinelands residents get more time to fight controversial 6,700-home plan

7 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

Urban farming helps Johannesburg’s poorest households survive – now it needs bigger investment

Agriculture

Urban farming helps Johannesburg’s poorest households survive – now it needs bigger investment

Blessings Masuku and Colleta Gandidzanwa 1 Jul 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 25 Jun 2026

Game on. School holiday fun kicks off at Mall of Africa

Retailers

Game on. School holiday fun kicks off at Mall of Africa

Issued by Mall of Africa 19 Jun 2026

Sandile Mkhwanazi, head of community relations at Frogfoot Rise, explores how fibre connectivity is turning township homes into launchpads for gamers, creators and a new wave of digital earners

Media

Unlocking Kasi creativity: Fibre and the rise of SA’s digital earners

Sandile Mkhwanazi 18 Jun 2026

Supplied image: Generation Schools Imhoff in Cape Town

Primary & Secondary Education

EduFund acquires Trematon’s stake in SA’s Generation Schools

17 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Digital

Fifa World Cup sees surge in search for Bafana Bafana

11 Jun 2026

WPP has launched Hex, the company’s frontier studio built for the era of AI. The talent for Hex is sourced from WPP’s Creative Tech Apprenticeship programme (Source@ WPP

Artificial Intelligence

WPP launches Hex, the frontier studio built for the era of AI

11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

Cableway Charity Challenge raises over R964k as Cape Town shows up

Tourism & Travel

Cableway Charity Challenge raises over R964k as Cape Town shows up

10 Jun 2026

TMZ is going to Washington. Source: YouTube.

Media

TMZ descends on Washington in a test of whether tabloid tactics can serve the public interest

Angelica Kalika 9 Jun 2026

Jacobs Coffee deepens its commitment to sustainable sourcing

ESG

Jacobs Coffee deepens its commitment to sustainable sourcing

8 Jun 2026

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Marketing

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Issued by Octagon 8 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Retailers

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Issued by Catchwords 29 May 2026

Uber Eats and Special US win Grand Effie at US 2026 Effie Awards for Football is for Food (Image supplied)

Advertising

Uber Eats wins US Effie Awards' Grand Effie

29 May 2026

Shoprite's Low-Duuuma! sees Benni McCarthy dancing in the aisles (Image supplied)

Advertising

Shoprite's Low-Duuuma! scores with Benni McCarthy

27 May 2026

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Marketing

Red Star shines at MMA Smarties with 8 award wins for Heineken Beverages

Issued by Dentsu 27 May 2026

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Research

The All Blacks are coming! Who cares? About 6 million consumer class adults, that’s who…

Issued by BrandMapp 26 May 2026

MultiChoice Talent Factory young filmmakers lead new anti-piracy PSA

TV

MultiChoice Talent Factory young filmmakers lead new anti-piracy PSA

Issued by MultiChoice 26 May 2026

5 entrepreneurial lessons from the Premier League’s dramatic finish

Entrepreneurship

5 entrepreneurial lessons from the Premier League’s dramatic finish

Reginald Pillay 25 May 2026

Finals fever hits ESPN Africa this May

TV

Finals fever hits ESPN Africa this May

Issued by The Walt Disney Company Africa 22 May 2026

Renewable energy development driving change in Nelson Mandela Bay

Renewables & Energy Efficiency

Renewable energy development driving change in Nelson Mandela Bay

Issued by Yellow Door Energy 21 May 2026