Marketing strategy | Bizcommunity

Marketing strategy | Bizcommunity

News

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

2 hours

Vodacom’s official 2025 Summer Campaign launched the Radisson Red Hotel in Cape Town (Image supplied)

Marketing

Influencer-driven campaign first of a kind for Vodacom

3 hours

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

Marketing

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025

Source: Supplied. Blue Chip founders, Fay Lamond and Vanya Futter.

Office Property

Amazing Spaces to broaden reach with Blue Chip acquisition

3 Nov 2025

Daily Investor sponsored articles – the marketing strategy that works

Online Media

Daily Investor sponsored articles – the marketing strategy that works

Issued by Broad Media 28 Oct 2025

Image credit: GynaGuard

Obstetrics & Gynaecology

GynaGuard wants to change the way intimate wellness is marketed in South Africa

27 Oct 2025

Marketing

How the a digital-first approach changes the marketing funnel

Jacques Du Bruyn 24 Oct 2025

Marketing

What K-pop Demon Hunters can teach marketers about cultural connection

21 Oct 2025

Absolute Ablution’s rebranding delivers 75 quality leads in just 2 months with Cape Marketing Agency

Marketing

Absolute Ablution’s rebranding delivers 75 quality leads in just 2 months with Cape Marketing Agency

Issued by Cape Marketing Agency 9 Oct 2025

Creating value perceptions

Advertising

Creating value perceptions

Issued by eatbigfish 8 Oct 2025

Machine to host masterclass at Loeries 2025 Creative Week

Loeries Creative Week

Machine to host masterclass at Loeries 2025 Creative Week

Issued by Publicis Groupe Africa 8 Oct 2025

How Wonga transformed customer engagement and boosted customer acquisition with Braze

CRM, CX, UX

How Wonga transformed customer engagement and boosted customer acquisition with Braze

Issued by YOUKNOW Technologies 3 Oct 2025

Castle Double Malt’s Extra Smooth Express: A journey of connection, creativity, and culture

Events

Castle Double Malt’s Extra Smooth Express: A journey of connection, creativity, and culture

Evan-Lee Courie 18 Sep 2025

The Green Zone’s rebranding results in 2,885% return on Google Ads investment with Cape Marketing Agency

Marketing

The Green Zone’s rebranding results in 2,885% return on Google Ads investment with Cape Marketing Agency

Issued by Cape Marketing Agency 9 Sep 2025

Clayton McCoy is the new MD. Source: Supplied.

PR & Communications

HKLM announces Clayton McCoy as new MD

5 Sep 2025

Clockwork celebrates 7 category wins across 4 campaigns at the inaugural Mark Awards 2025

Marketing

Clockwork celebrates 7 category wins across 4 campaigns at the inaugural Mark Awards 2025

Issued by Clockwork 3 Sep 2025

Source: © 123rf The African Marketing Confederation (AMC) has launched the Certified Professional Marketer (Africa) designation, a professional programme aimed at equipping marketers with the skills required to address the specific demands of Africa’s diverse business environments

Education

AMC launches Certified Professional Marketer for Africa specific to the continent

26 Aug 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

Register for the CMO Summit, free tickets available to Biz readers

Marketing & Media

Register for the CMO Summit, free tickets available to Biz readers

Issued by Bizcommunity.com 27 Aug 2025

Source: Nedbank IMC

IMC Conference

#BehindtheIMC | Dr Gillian Hammah on the human edge in an AI-driven marketing world

Chloe Posthumus 14 Aug 2025

Nedbank ‘mugs’ audience with new travel insurance campaign

Advertising

Nedbank ‘mugs’ audience with new travel insurance campaign

Issued by Joe Public 29 Jul 2025

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Marketing

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Issued by Clockwork 10 Jul 2025

The finalists were announced on 9 July 2025. Source: Supplied

IAB Bookmarks Awards

All the 2025 Bookmark Awards finalists

9 Jul 2025

Baking media effectiveness into your video marketing strategy

Marketing

Baking media effectiveness into your video marketing strategy

Issued by Google 4 Jul 2025

Forge by Brave to sponsor 2 key categories at the 2025 New Generation Awards

Marketing

Forge by Brave to sponsor 2 key categories at the 2025 New Generation Awards

Issued by Brave Group 2 Jul 2025

Nedbank's latest campaign #GetMoneyFit draws inspiration from the parallels between physical fitness and financial wellness (Image supplied)

Advertising

#BehindtheCampaign: Nedbank's #GetMoneyFit

2 Jul 2025

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Digital

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Issued by TDMC 30 Jun 2025

Radio still the big winner in today’s data-led media game

Radio & Audio

Radio still the big winner in today’s data-led media game

Nick Grubb, Issued by Mediamark 24 Jun 2025

EBM shines on international stage with more international honours

Retail Marketing

EBM shines on international stage with more international honours

Issued by Excellerate Brand Management 23 Jun 2025

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Research

Consumer insights agency KLA reveals the Quarterly Buzz results for Q1 2025

Issued by KLA 10 Jun 2025

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

Get ready to ace your marketing game!

OOH

Get ready to ace your marketing game!

Issued by Epic Outdoor 6 Jun 2025

Jaguar Land Rover seeks new ad agency following recent rebrand

Advertising

Jaguar Land Rover seeks new ad agency following recent rebrand

13 May 2025

New report reveals $60bn tourism opportunity gap in Africa

Tourism

New report reveals $60bn tourism opportunity gap in Africa

7 May 2025

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Marketing

Unpopular opinion by a CEO: Corporate influencers or just employees with a hashtag?

Issued by Wetpaint Advertising 6 May 2025

Building funding ready B2B businesses: Applications now open for the SME Advancer Programme

Funding

Building funding ready B2B businesses: Applications now open for the SME Advancer Programme

Issued by Edge Growth 25 Apr 2025

Branding

Richfield launches a new brand campaign with lead agency

Issued by So Interactive 2 Apr 2025

Why the Tesla backlash could help electric cars finally go mainstream

Fuel & Energy

Why the Tesla backlash could help electric cars finally go mainstream

Hannah Budnitz 1 Apr 2025

Ezra Ndolo promoted to managing director, dentsu Tanzania

Advertising

Ezra Ndolo promoted to managing director, dentsu Tanzania

Issued by Dentsu 1 Apr 2025

Subaru South Africa and ghd expand digital partnership with Algorithm

Digital

Subaru South Africa and ghd expand digital partnership with Algorithm

Issued by Algorithm Agency 28 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

How SMEs can harness hyper-personalisation to redefine consumer engagement

SMEs

How SMEs can harness hyper-personalisation to redefine consumer engagement

Gugu Mjadu, Issued by Business Partners Limited 11 Mar 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Research

Consumer Insights Agency, KLA, reveals the Quarterly Buzz Results for Q4 2024

Issued by KLA 5 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Dentsu Creative South Africa wins Capfin account

Marketing

Dentsu Creative South Africa wins Capfin account

Issued by Dentsu 26 Feb 2025

Marketing

Openfield Marketing appoints Bongani Chinkanda as managing director

21 Feb 2025