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Marketing & Media

Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards

Issued by Penquin 22 Jan 2024

SA's traditional trade revolution: 4 must-know strategies for success

Marketing & Media

SA's traditional trade revolution: 4 must-know strategies for success

Issued by MegaVision Media 13 Mar 2024

Marketing & Media

Bridging generations: Unveiling nuances in the African market and crafting inclusive brand strategies

Issued by Dentsu 21 Feb 2024

Marketing & Media

Notice: Calling all out-of-home media practitioners and brand heads

Issued by Kabelo Kale 12 Feb 2024

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Marketing & Media

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Issued by Tractor Outdoor 26 Jan 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Marketing & Media

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

Criteo and 365 Digital Partner to Drive Commerce

Marketing & Media

Criteo and 365 Digital partner to drive commerce media innovation in South Africa

Issued by 365 Digital 17 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Marketing & Media

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing & Media

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals

Marketing & Media

Scopen announces SA’s top 10 most admired marketing professionals

10 Jan 2024

Polygon's Remi du Preez has been named as a speaker. Source: Supplied.

Marketing & Media

Polygon's Remi du Preez to be keynote speaker at WOO Africa Forum

21 Dec 2023

The trends driving media in 2024

Marketing & Media

The trends driving media in 2024

Issued by Advertising Media Forum 4 Dec 2023

Dentsu soars with Scopen

Marketing & Media

Dentsu soars with Scopen

Issued by Dentsu 1 Dec 2023

Uncovering the unsettling trend in OOH advertising

Marketing & Media

Uncovering the unsettling trend in OOH advertising

Issued by Advertising Media Forum 28 Nov 2023

Source: Vodacom All the Vodacom Journalist of the Year competition regional finalists have been announced

Marketing & Media

All the Vodacom Journalist of the Year competition regional finalists

17 Nov 2023

Image supplied. Media, business, government, technology, and community leaders from across Africa and internationally have gathered in Cape Town, South Africa for this year’s annual Africa Business Media Innovators (ABMI) forum which ends today

Marketing & Media

Bloomberg Africa Business Media Innovators Forum 2023 explores media opportunities in Africa

1 Nov 2023

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

Marketing & Media

Agency Scope 2023/2024 SA's top three most admired marketing professionals named

31 Oct 2023

The crucial role of non-biased measurement in the media advertising industry

Marketing & Media

The crucial role of non-biased measurement in the media advertising industry

Issued by Advertising Media Forum 19 Oct 2023

Polarised consumers do respond to advertising

Marketing & Media

Polarised consumers do respond to advertising

Issued by Ask Afrika 16 Oct 2023

The power of 1st party data in omnichannel strategy and measurement

Marketing & Media

The power of 1st party data in omnichannel strategy and measurement

Sharne Daniels, Issued by Vicinity Media 28 Sep 2023

The Primedia Group reveals fast-track growth at a closed industry event

Marketing & Media

The Primedia Group reveals fast-track growth at a closed industry event

Issued by Primedia Broadcasting 20 Sep 2023

Carat JHB takes home Media Agency of The Year

Marketing & Media

Carat JHB takes home Media Agency of The Year

Issued by Dentsu 18 Sep 2023

(Image: Danette Bretienbach). Winners of the Most Awards

Marketing & Media

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Source: © Business Live The Most Awards have introduced the Most admired Marketing and Media Manager of the Year

Marketing & Media

Inaugural Most Awards marketing and media manager award recognises changing media landscape

Danette Breitenbach 7 Sep 2023

Want to win the Black Friday race this season? Then don't enter a horse

Marketing & Media

Want to win the Black Friday race this season? Then don't enter a horse

Andrew Campbell, Issued by Mediamark 31 Aug 2023

Showing value in a goldfish economy

Marketing & Media

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Marketing & Media

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Is out of home in your digital strategy?

Marketing & Media

Is out of home in your digital strategy?

Andre Steenekamp, Issued by Mark1 24 Aug 2023

Marketing & Media

World-first 'anamorphic programmatic' DOOH campaign comes to the V&A Waterfront

Issued by Mark1 18 Nov 2022

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics

Finance

Mzansi's financial savviness surges: Banks must adapt to the shift in customer psychographics

Sarina de Beer, Issued by Ask Afrika 7 Aug 2023

Marketing & Media

Wan-Ifra and Reporters Without Borders form committee to develop AI Media Charter

28 Jul 2023

Load shedding may have dealt media a curveball, but OOH is going nowhere

Marketing & Media

Load shedding may have dealt media a curveball, but OOH is going nowhere

Mali Motsumi-Garrido, Issued by Tractor Outdoor 7 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope

Marketing & Media

Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

MediaHeads 360 bolsters sales force with 2 new appointments

Marketing & Media

MediaHeads 360 bolsters sales force with 2 new appointments

Issued by MediaHeads 360 5 Jul 2023

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Marketing & Media

The biggest opportunities that mobile data and location technology offer the OOH and digital OOH industry

Issued by Vicinity Media 30 Jun 2023

Kena Outdoor celebrates 20 years of media excellence

Marketing & Media

Kena Outdoor celebrates 20 years of media excellence

Issued by Kena Outdoor 23 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Marketing & Media

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon

Marketing & Media

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Tractor's power-backed DOOH solutions show advertisers light at the end of the load shedding tunnel

Marketing & Media

Tractor's power-backed DOOH solutions show advertisers light at the end of the load shedding tunnel

Issued by Tractor Outdoor 26 May 2023

Image supplied. Warc Creative has released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100

Marketing & Media

Purpose, tech & social influence key tactics to effective advertising

25 Apr 2023

Ruchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied.

Marketing & Media

#Newsmaker: Ruchelle Mouton talks new head of group marketing & services role at Tractor Outdoor

Karabo Ledwaba 19 Apr 2023

Marketing & Media

From advertising blackmail to physical threats, Kenya's journalists are under attack - but they must also regain public trust

George Ogola 17 Apr 2023

Best performance of DOOH is seeded by facts

Marketing & Media

Best performance of DOOH is seeded by facts

Jorja Wilkins, Issued by Primedia Outdoor 13 Apr 2023

WOO sustainability taskforce. Source: Supplied.

Marketing & Media

Primedia Outdoor's Jorja Wilkins joins WOO task force

27 Mar 2023

Tractor appoints Mali Motsumi-Garrido as its new sales director

Marketing & Media

Tractor appoints Mali Motsumi-Garrido as its new sales director

Issued by Tractor Outdoor 20 Mar 2023

Marketing & Media

The World Out of Home Organisation welcomes 7 new members

14 Mar 2023

Spark Media in the 'Big Apple' for Retail's Big Show

Marketing & Media

Spark Media in the 'Big Apple' for Retail's Big Show

Issued by Spark Media 8 Mar 2023

Dentsu invests 30% of OOH spend to Black-owned OOH media business in SA

Marketing & Media

Dentsu invests 30% of OOH spend to Black-owned OOH media business in SA

Issued by Dentsu 2 Mar 2023