African advertising | Bizcommunity

African advertising | Bizcommunity

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Advert translation requires an understanding of context, culture, tone, humour, idioms, consumer behaviour and the original campaign objective/s, says Nozibele Zondi (Image: @ Trams Tours

Advertising

South African ad translations need culture, not just language

Nozibele Zondi 13 hours

Four women from Digitas share their career stories and leadership lessons. L to r: Nomika Singh Govender - GM, Bonita Christie - BUD, Zakona Mlaba - digital copy lead and Chelsea-Summer Lodewyk - strategy director at Digitas (Image composite: Lesley Svenson @ Bizcommunity)

Women's Month

#WomensMonth | Every woman has a story: 4 leadership lessons

5 Aug 2026

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

IMC Conference

#BehindtheIMC | VML’s Jarred Cinman: Caring is the industry’s real superpower

19 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

The death of the mass campaign

Marketing

The death of the mass campaign

Mosa Ntwampe, Issued by Brave Group 10 Jun 2026

Graham Cruikshanks, director of Africa operations at TBWA says there is a strong desire to recognise African advertising talent (Image supplied)

Africa Month

#AfricaMonth | Recognising Africa's unique advertising voice

Danette Breitenbach 25 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#OrchidsandOnions

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

Kantar reveals the world’s most effective advertising of the year

Advertising

Kantar reveals the world’s most effective advertising of the year

Issued by Kantar 21 Apr 2026

On the double decker meal. Source: Debonairs.

Advertising

“Mzansi’s fave pizza”? ARB says Debonairs’ claim still half-baked

Karabo Ledwaba 17 Mar 2026

Publicis' Pete Little appointed vice chairperson of the Creative Circle

Advertising

Publicis' Pete Little appointed vice chairperson of the Creative Circle

Issued by Publicis Groupe Africa 12 Mar 2026

South Africa's ad industry must win the war against AI 'slop'

Artificial Intelligence

South Africa's ad industry must win the war against AI 'slop'

Musa Kalenga, Issued by Brave Group 25 Feb 2026

#Orchids&Onions: KFC serves up laughs, WeBuyCars brings the cringe

#OrchidsandOnions

#Orchids&Onions: KFC serves up laughs, WeBuyCars brings the cringe

Brendan Seery 19 Feb 2026

What does European and African consumer behaviour reveal about status, history and power (Image source: © 123rf )

Branding

Acknowledging loud: Defining the next era of luxury growth

Ray Langa 31 Dec 2025

The lost art of integration: Why media strategy needs both flesh and digital

Media

The lost art of integration: Why media strategy needs both flesh and digital

Paul Middleton, Issued by Ebony+Ivory 13 Jan 2026

Ogilvy South Africa: Taking humongous dreams to a new home in Woodmead

Advertising

Ogilvy South Africa: Taking humongous dreams to a new home in Woodmead

Issued by Ogilvy South Africa 17 Dec 2025

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

#OrchidsandOnions

#Orchids&Onions: A helicopter for wors? Sixty60 soars while CarTrack sinks

Brendan Seery 10 Dec 2025

Brenda Khumalo joins the Grand Jury for Gerety Awards 2026

Advertising

Brenda Khumalo joins the Grand Jury for Gerety Awards 2026

9 Dec 2025

Image credit: pn Pexels

Climate Change

TotalEnergies: French court ruling over false climate claims could boost African cases against polluters

Zunaida Moosa Wadiwala and Tracy-Lynn Field 27 Nov 2025

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

#OrchidsandOnions

#Orchids&Onions: Illegal billboards, brilliant billboards and a very strange unicorn

Brendan Seery 25 Nov 2025

TikTok launches exclusive TikTok Insiders programme to accelerate agency growth in South Africa

Social Media

TikTok launches exclusive TikTok Insiders programme to accelerate agency growth in South Africa

Issued by TikTok 20 Nov 2025

Creative legend John Hunt retires

Advertising

Creative legend John Hunt retires

11 Nov 2025

Thule Ngcese, creative partner & co-founder at Distrikt 9, a supplier development partner of VML South Africa, has watched from the jury room as work out of the Middle East increasingly dominates the Loeries. The South African creative industry, he says, needs to up its game (Image supplied)

Advertising

Thule Ngcese: "Time to lead, not follow. SA needs to up its game."

Thule Ngcese 7 Nov 2025

Digital

Black Friday's digital waste: Are brands getting buried?

Scott Reinders 27 Oct 2025

CSA Global and Dentsu X tapped for blockbuster Kanye West concert

Marketing

CSA Global and Dentsu X tapped for blockbuster Kanye West concert

23 Oct 2025

Leagas Delaney South Africa, CEO Ray Langa shares his insights from a recent trip to the West Coast of the USA (Image supplied)

Advertising

How South African advertising can be a world leader

Ray Langa 23 Oct 2025

Staying locally relevant

Marketing

Staying locally relevant

Issued by eatbigfish 15 Oct 2025

$40 years strong: How TBWA\Coastal helped Build it become a household name$

Advertising

40 years strong: How TBWA\Coastal helped Build it become a household name

Issued by TBWA 9 Sep 2025

MediaHeads 360 marks 7 years of changing lives with the 2025 Women’s Month Bursary Competition

Women's Month

MediaHeads 360 marks 7 years of changing lives with the 2025 Women’s Month Bursary Competition

Issued by MediaHeads 360 7 Aug 2025

Pineapple Insurance faces backlash for stereotyping taxi drivers

Advertising

Pineapple Insurance faces backlash for stereotyping taxi drivers

Karabo Ledwaba 7 Aug 2025

#Orchids&Onions: Ford gets it, iWyze doesn’t

#OrchidsandOnions

#Orchids&Onions: Ford gets it, iWyze doesn’t

Brendan Seery 22 Jul 2025

Standard Bank’s Keep Growing campaign: A promise to embrace the journey of growth with customers

Advertising

Standard Bank’s Keep Growing campaign: A promise to embrace the journey of growth with customers

Issued by M+C Saatchi Abel 9 Jul 2025

Screenshot from the advertisement. Source: Supplied.

Advertising

Standard Bank partners with Zoe Modiga in new campaign

8 Jul 2025

The MTN Today We Make Moves is a series called Cheeseboy,and brings back the creativity that once made telco ads so memorable

Advertising

#BehindtheCampaign: MTN's Today We Make Moves - A return to distinctive telco advertising

24 Apr 2025

The two will lead the Joburg office. Source: Supplied.

Advertising

LePub taps seasoned creatives for Johannesburg office leadership roles

5 Mar 2025

Embracing the production renaissance

Advertising

Embracing the production renaissance

Katherine Jones and Hylton Heather, Issued by Association for Communication and Advertising 25 Nov 2024

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Occupational Certificate: Advertiser qualification approved

21 Nov 2024

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 19 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Advertising

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Sharleen James, Issued by Association for Communication and Advertising 5 Nov 2024

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

#OrchidsandOnions

#OrchidsandOnions: Malcolm Marx makes the switch from rugby player to doctor in new ad

Brendan Seery 28 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Advertising

South African advertising and PR agencies named and shamed for collaborating with fossil fuel giants

Kristin Engel 18 Oct 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Capital Legacy takes silver and bronze at The Bookmark Awards

Law Practice

Capital Legacy takes silver and bronze at The Bookmark Awards

Issued by Capital Legacy 19 Aug 2024

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Advertising

Where will your focus be for the rest of 2024? Ours is on creating better customer connections

Nombini Mehlomakulu, Issued by Ebony+Ivory 24 Jun 2024

Matsidiso Kolobe, founder and chief creative officer at Salt Hub. Source: Supplied.

Behind the Selfie

#BehindtheSelfie: Matsidiso Kolobe, chief creative officer at Salt Hub

Aa-isha Hassiem 21 May 2024

The panellists at the Flow discussion about the rise of first-party data was stacked with industry experts.

Data & Analytics

Era of first-party data dawns as the data cookie crumbles

Lindsey Schutters 17 Apr 2024