Creative director | Bizcommunity

Creative director | Bizcommunity

News

#BizTrends2026 | Boom Group’s Nigel Matthews: Advertising to humans requires humanity

Advertising

#BizTrends2026 | Boom Group’s Nigel Matthews: Advertising to humans requires humanity

Nigel Matthews 1 hour

South Africa’s pet retailer, Petshop Science, has flipped the script – and the camera - creating the world’s first TVC filmed by pets ( Image supplied)

Advertising

#BehindtheCampaign | Shop it like it’s hot World’s first TV commercial filmed by pets, for pets

2 hours

Will AI see empty agencies with no humans? (Image Source: @ Space OS )

Artificial Intelligence

How AI could be the great equaliser in creative agencies

Melusi Tshabalala 18 Feb 2026

#BizTrends2026 | M&C Saatchi Abel’s Zanele Kabane: How nostalgia is shaping modern creativity

Advertising

#BizTrends2026 | M&C Saatchi Abel’s Zanele Kabane: How nostalgia is shaping modern creativity

Zanele Kabane 17 Feb 2026

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Advertising

Africa’s creative future is now: Maxwell Ngari named CCO East Africa at Dentsu Creative

Issued by Dentsu 17 Feb 2026

Rubicon Clothing's ‘In Bloom’ collection aims to transform lives

Fashion

Rubicon Clothing's ‘In Bloom’ collection aims to transform lives

13 Feb 2026

Gregory Maqoma to premiere dance opera Genesis: The Beginning and End of Time

Theatre

Gregory Maqoma to premiere dance opera Genesis: The Beginning and End of Time

13 Feb 2026

The billboards are replenished every time someone takes one down. Source: AfriSam.

OOH

AfriSam and Promise use billboards to build homes

13 Feb 2026

Michel van Rijmenant, Chimera Creative, CEO and creative director says the question facing creative agencies today isn’t whether technology will change our industry but whether creativity will remain central to shaping what comes next (Image supplied)

Advertising

#BizTrends2026 | Chimera Creative’s Michel van Rijmenant: A new renaissance of creativity

Michel van Rijmenant 12 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

Zahra Mirza (left) has been appointed group managing director and Nigel Matthews (right) as executive creative director for Boomtown (Image supplied)

Advertising

Dual leadership appointments sets agency up for its most ambitious chapter yet

6 Feb 2026

Art Directors Club launches free to enter Dreamina AI category

The One Club for Creativity

Art Directors Club launches free to enter Dreamina AI category

6 Feb 2026

Bibi Bonnecwe, Executive Creative Director at Brave Group looks at why in 2026 human truths matter more than marketing trends (Image supplied)

Advertising

#BizTrends2026 | Brave Group’s Bibi Bonnecwe: Why human truths matter more than marketing trends

Bibi Bonnecwe 5 Feb 2026

Driving the future of creativity: Dentsu Creative SA ranks 5 in the region

Design

Driving the future of creativity: Dentsu Creative SA ranks 5 in the region

Issued by Dentsu 4 Feb 2026

#BizTrends2026 | Up & Up Group’s Jacques Cilliers: AI is everywhere. Taste is our advantage.

Advertising

#BizTrends2026 | Up & Up Group’s Jacques Cilliers: AI is everywhere. Taste is our advantage.

Jacques Cilliers 4 Feb 2026

Bic and Boundless launch impactful back-to-school campaign honouring children’s creativity

Advertising

Bic and Boundless launch impactful back-to-school campaign honouring children’s creativity

Issued by Boundless 2 Feb 2026

The Loeries Official Rankings 2025 have been announced with Joe Public dominating the top spots (Image source: © Loeries)

Loeries Creative Week

The Loeries Official Rankings 2025, Joe Public dominates top spots

2 Feb 2026

Meet the 2025 Portfolio Night All-Stars

The One Club for Creativity

Meet the 2025 Portfolio Night All-Stars

30 Jan 2026

Advertising

Gerety Awards 2026 reveals influential leaders for cross-continental jury sessions

27 Jan 2026

SA's Glenda Venn on Art Directors Club jury

The One Club for Creativity

SA's Glenda Venn on Art Directors Club jury

8 Jan 2026

KFC's home-home campaign highlights urban vs rural life in Africa

Advertising

KFC's home-home campaign highlights urban vs rural life in Africa

24 Dec 2025

The Odd Number named Financial Mail AdFocus Mid-Sized Agency of the Year

Advertising

The Odd Number named Financial Mail AdFocus Mid-Sized Agency of the Year

Issued by The Odd Number 19 Dec 2025

Galxboy introduces GXB Watch collection

Fashion & Homeware

Galxboy introduces GXB Watch collection

15 Dec 2025

Branding

#BehindtheCampaign: MTN SA celebrates with Do not disturb the Season campaign

Issued by The Up&Up Group 11 Dec 2025

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Pendoring

Machine celebrates major wins at the 2025 Pendoring Awards for Spotify

Issued by Machine_ 11 Dec 2025

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

IAB Bookmarks Awards

EXCLUSIVE: IAB South Africa releases the first Bookmarks Digital Rankings 2025

11 Dec 2025

To reach younger donors, the South African Guide Dog Association, together with VML, created AI pupfluencer, Maxx Reps (Image supplied)

Marketing

AI pupfluencer created to reach younger audience for Guide Dog Association

10 Dec 2025

SA creatives secure 8 spots on The One Show 2026 Jury

The One Club for Creativity

SA creatives secure 8 spots on The One Show 2026 Jury

10 Dec 2025

The age of adjustment

Marketing

The age of adjustment

TJ Njozela, Issued by Dentsu 9 Dec 2025

Global icons head the 2026 New York Festivals TV & Film Awards jury

Film & Cinematography

Global icons head the 2026 New York Festivals TV & Film Awards jury

8 Dec 2025

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Advertising

The Toyota Urban Cruiser dares you to be boldly curious in the new ad

Issued by Publicis Groupe Africa 3 Dec 2025

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

Advertising

#BehindtheCampaign: FCB's global campaign for Intuit QuickBooks showcases AI's potential

2 Dec 2025

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

Advertising

#BehindtheCampaign: Lucky Hustle helps dogs seek their forever homes through cute music video

1 Dec 2025

Garon Campbell is the founder and AI director at Breadbin Productions. Source: Supplied.

Artificial Intelligence

AI allows filmmakers to push creative limits

Garon Campbell 26 Nov 2025

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Effie Awards

#Effies2025 | TBWA's City Lodge's SOS Grand Effie campaign

Danette Breitenbach 26 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

Advertising

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

The International Andy Awards Africa regional jurors have been announced (Image by Lesely Svenson © Bizcommunity)

Advertising

The International Andy Awards Africa regional jurors announced

10 Nov 2025

#BehindtheCampaign: Daily Sun style campaign busts cancer myths

Advertising

#BehindtheCampaign: Daily Sun style campaign busts cancer myths

7 Nov 2025

Giant Films' Emma Lundy named head of Clio Awards jury for film

Advertising

Giant Films' Emma Lundy named head of Clio Awards jury for film

7 Nov 2025

The team of (left) Zainab Mitha, art director and (right) Jasmin Vandersteen, copywriter, at Joe Public, Durban (Image supplied)

DEI

6 ME and Africa creatives named in Next Creative Leaders

6 Nov 2025

The next big shift in hospitality: Why staff training is the key to guest experience growth in 2026

Tourism

The next big shift in hospitality: Why staff training is the key to guest experience growth in 2026

Issued by Sam Hospitality 5 Nov 2025

$The TBWA\Hunt Lascaris Save Our Stay campaign takes aim at the unpredictable world of short-term rentals and is an example of how funny isn’t frivolous, it’s effective (Image supplied)$

Advertising

Humour is our superpower and it’s no laughing matter

5 Nov 2025

MIC at Loeries Creative Week, cultural capital has entered the chat

Loeries Creative Week

MIC at Loeries Creative Week, cultural capital has entered the chat

Issued by Dentsu 30 Oct 2025

The Lead Creative: "More creative freedom, less money"

The Lead Creative

The Lead Creative: "More creative freedom, less money"

29 Oct 2025

Ko.Kreate will host a year-end gathering that recognises women of colour driving South Africa’s creative industries

DEI

Celebrating Women Shaping 2025

29 Oct 2025

Catch up on the VML Birdwatching at The Loeries podcasts (Image: Lesley Svenson © Bizcommunity)

Loeries Creative Week

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

23 Oct 2025

Dentsu Creative’s Michelle Marais shortlisted for Next Creative Leaders 2025

Advertising

Dentsu Creative’s Michelle Marais shortlisted for Next Creative Leaders 2025

Issued by Dentsu 22 Oct 2025

Amiri debuts women's Autumn-Winter 2025 collection with Sandton City pop-up

Fashion & Homeware

Amiri debuts women's Autumn-Winter 2025 collection with Sandton City pop-up

20 Oct 2025