Marketers | Bizcommunity

Marketers | Bizcommunity

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Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 7 hours

Marketing

Warc's 2026 toolkit: Marketers' confidence wanes

1 day

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 1 day

South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in closed-door sessions at AdForum 2025 in London (Source: © 123rf )

Marketing & Media

5 key trends from the AdForum Worldwide Summit 2025

1 day

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 2 days

Loyalty crisis: South Africans switching brands faster than ever

Branding

Loyalty crisis: South Africans switching brands faster than ever

Mosa Ntwampe, Issued by Brave Group 6 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

Marketing

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025

How to prepare your e-commerce business for peak retail season

E-commerce

How to prepare your e-commerce business for peak retail season

Issued by TDMC 4 Nov 2025

How FMs can avoid restroom greenwashing: 10 red flags

Facilities & Property Management

How FMs can avoid restroom greenwashing: 10 red flags

Issued by Propelair SA 4 Nov 2025

SMEs

Webinars are still a valuable driver for brand authority

Issued by SME South Africa 3 Nov 2025

The agency of the future: From service provider to strategic partner

Marketing & Media

The agency of the future: From service provider to strategic partner

3 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

The KFC at Epsom Downs Shopping Centre, Bryanston, Sandton (image source: © Eva-Last

Branding

KFC first in Quarterly Buzz Ranking, reflects shift in marketing landscape

31 Oct 2025

First SA Google Search CPC and CTR industry benchmark

Digital

First SA Google Search CPC and CTR industry benchmark

Issued by AdBot 31 Oct 2025

Ogilvy wins most effective agency at Effies 2025

Marketing

Ogilvy wins most effective agency at Effies 2025

Issued by Ogilvy South Africa 30 Oct 2025

MIC at Loeries Creative Week, cultural capital has entered the chat

Loeries Creative Week

MIC at Loeries Creative Week, cultural capital has entered the chat

Issued by Dentsu 30 Oct 2025

Tanika Corneleus, digital campaign lead at midnight says automated marketing isn’t a set-and-forget solution – it needs the right data and metrics (Image supplied)

Digital

How automation can help marketers get better ROI from ad campaigns

Tanika Corneleus 30 Oct 2025

The eighth edition of Scopen’s Public Relations (PR) R Scope study in Spain has found that the average PR budget has increased (Image source: © 123rf Pictured: People in Barcelona)

PR & Communications

Part 1: Scopen Spain PR Scope - Budgets have increased

29 Oct 2025

The 21st edition of the annual Sunday Times GenNext Awards winners (Image supplied)

Youth Marketing

Sunday Times GenNext Awards winners, Nike the coolest brand

24 Oct 2025

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

Digital

The digital circuit breaker: Why marketing can no longer outsource resilience to IT

JG Bezuidenhout, Issued by Offernet 23 Oct 2025

Source: Supplied. Beachwood Coastal Estate luxury home.

Residential Property

Durban North’s new coastal gem: Inside Beachwood Estate's allure

23 Oct 2025

How to build creative confidence

Advertising

How to build creative confidence

Issued by eatbigfish 23 Oct 2025

Marketing

How the a digital-first approach changes the marketing funnel

Jacques Du Bruyn 24 Oct 2025

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

E-commerce

Inside Converge Africa 2026: How Africa’s digital leaders are designing the future of commerce

Issued by VUKA Group 22 Oct 2025

Branding

Half of B2B CMOs think brand doesn’t matter. They’re wrong

Musa Kalenga, Issued by Brave Group 22 Oct 2025

Marketing

What K-pop Demon Hunters can teach marketers about cultural connection

21 Oct 2025

Source: © 123rf Choosing the right research partner is now as complex as selecting your creative agency says IAS

Marketing & Media

Why smart marketers treat research selection like an agency pitch

21 Oct 2025

Why a blended approach to marketing is needed in Africa

Marketing

Why a blended approach to marketing is needed in Africa

Matthew Nkala 17 Oct 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Fast tracking youth development in digital marketing requires industry action

Education

Fast tracking youth development in digital marketing requires industry action

Issued by Incubeta 16 Oct 2025

The real cost of winning business in advertising

Advertising

The real cost of winning business in advertising

Thembi Sizani, Issued by Ebony+Ivory 16 Oct 2025

City Lodge Hotels bags 8 Loeries!

Marketing

City Lodge Hotels bags 8 Loeries!

Issued by City Lodge Hotels 15 Oct 2025

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

Marketing & Media

IAS represents SA on global ad forum

15 Oct 2025

Staying locally relevant

Marketing

Staying locally relevant

Issued by eatbigfish 15 Oct 2025

#NedbankIMC2025 | Dr Gillian Hammah: Blending AI and human capabilities

IMC Conference

#NedbankIMC2025 | Dr Gillian Hammah: Blending AI and human capabilities

Danette Breitenbach 14 Oct 2025

Source: © 123rf Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard practice

Marketing & Media

Building responsive systems: Integrating creative and media

14 Oct 2025

Lanseria offers brands a strategic domination zone

OOH

Lanseria offers brands a strategic domination zone

14 Oct 2025

Source: © Elice Moore Podcasts have quietly moved from the margins of South African media to become a serious force

Podcasts

Once a niche media format, now a mainstream habit

13 Oct 2025

Source: © 123rf The Broadcast Research Council of South Africa (BRC) is pleased to announce that following its rigorous Radio Audience Measurement System (RAMS) Request for Proposal (RFP) process, which concluded in June 2025

Radio & Audio

Rams contract awarded to new media measurement company

13 Oct 2025

Image source: drobotdean from

Advertising

Why the proposed ban on alcohol advertising has a valid point

Corné Kritzinger 10 Oct 2025

Celebrating the people behind the innovation

Marketing

Celebrating the people behind the innovation

Issued by Location Bank 10 Oct 2025

Marketing

How Africa’s diverse market is reshaping experiential commerce strategies

Bonita Christie 9 Oct 2025

DMASA announces finalists for the 2025 Assegai Awards

Direct Marketing

DMASA announces finalists for the 2025 Assegai Awards

Issued by DMASA 9 Oct 2025

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Loeries Creative Week

VML Birdwatching at The Loeries | Episode 2: Katherine Madley on the state of retail

Danette Breitenbach 9 Oct 2025

Why South African brands need to take GEO seriously

Digital

Why South African brands need to take GEO seriously

Shaune Jordaan, Issued by Hoorah Digital 9 Oct 2025

Why every knowledge worker will need business analysis skills in 2026

Skills Training

Why every knowledge worker will need business analysis skills in 2026

Joe Newbert, Issued by Business Change 8 Oct 2025

Source: © Gallo Images executive mayor of Cape Town, Geordin Hill-Lewis, says the creative economy is a key part of the city’s vision to be a City of hope and opportunity

Loeries Creative Week

#Loeries2025 and City of Cape Town drive creative industry

Danette Breitenbach 8 Oct 2025