Marketers | Bizcommunity

Marketers | Bizcommunity

News

The brands winning South Africa’s car buyers aren’t the ones you expect

Commercial & Industrial

The brands winning South Africa’s car buyers aren’t the ones you expect

Issued by Rogerwilco 2 days

Eye-tracking: the most potent ad testing tool in the attention economy

Research

Eye-tracking: the most potent ad testing tool in the attention economy

Issued by BMi Research 2 days

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Advertising

Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

Issued by Association for Communication and Advertising 3 days

Why brands win when entertainment stops playing small

Marketing

Why brands win when entertainment stops playing small

Issued by Dentsu 3 days

Your consumer isn’t who you think they are right now

Branding

Your consumer isn’t who you think they are right now

Nomonde Keswa, Issued by eatbigfish 8 Apr 2026

Why relevance, not reach, is the real driver of email performance

Everlytic Communication Insights

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman, Issued by Everlytic 7 Apr 2026

Research consultancy Scopen has turned gratitude into action with the launch of a new bursary initiative linked to its flagship Agency Scope study in South Africa. Pictured: Khensani Nobanda CMO Nedbank, Omolemo Sehole bursary recipient, Johanna McDowell Scopenn Africa partner, Cesar Vacchiano CEO Scopen global (Image supplied)

Education

Scopen Africa awards R90,000 inaugural bursaries

7 Apr 2026

Back to basics: The retail fundamentals that drive real outcomes

Retail

Back to basics: The retail fundamentals that drive real outcomes

Olav Westphal, Issued by Vicinity Media 1 Apr 2026

In 2006 Johanna McDowell founded the Independent Agency Search & Selection Company. This year the company celebrates 20 years (Image supplied)

Marketing

20 years in, the business nobody believed in is still very much open for business

1 Apr 2026

IAB South Africa’s first Insights Series webinar of 2026, Upskilling & building talent in an AI world, takes place on Thursday, 2 April at 11 am (Image supplied)

Digital

IAB SA 2026 Insights Series: How to upskill and build talent in an AI world

31 Mar 2026

EvaluateExplorer: AI-driven innovation that hits the target

Research

EvaluateExplorer: AI-driven innovation that hits the target

Dr Nicki Morley, Issued by Kantar 31 Mar 2026

Local papers deliver unmatched reach into the Afrikaans-speaking market

Newspapers

Local papers deliver unmatched reach into the Afrikaans-speaking market

Issued by Caxton Media 31 Mar 2026

Why brands are producing more content but connecting with fewer people

Marketing

Why brands are producing more content but connecting with fewer people

Musa Kalenga, Issued by Brave Group 30 Mar 2026

This is the inaugural list for the CMO 100 recognition. Source: Supplied.

Branding

Women lead the way: Inside the female-majority Africa CMO 100 list

30 Mar 2026

The IAB South Africa has announced full jury panel for The 2026 Bookmark Awards (Image supplied)

IAB Bookmarks Awards

#Bookmarks2026 | Jury chairs and jury members announced

26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

Shift happens. Are you ready?

IMC Conference

Shift happens. Are you ready?

Issued by IMC Conference 24 Mar 2026

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 24 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

New Gen 2026: The architecture of marketing and tech leadership

Marketing

New Gen 2026: The architecture of marketing and tech leadership

Issued by New Gen Awards 23 Mar 2026

Why creative risk-taking is essential for advertising success

Advertising

Why creative risk-taking is essential for advertising success

Issued by Penquin 23 Mar 2026

Homemakers Fair 2026: A curated platform connecting brands with high-intent homeowners

Exhibitions

Homemakers Fair 2026: A curated platform connecting brands with high-intent homeowners

Issued by Homemakers Fair 23 Mar 2026

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Marketing & Media

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

How e-commerce is transforming the retail, media and ICT landscape in SA

E-commerce

How e-commerce is transforming the retail, media and ICT landscape in SA

Lungelo Dlamini 23 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

Magazines

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

Marketing

CMOs must bridge the gap between the spreadsheet and the story… or become extinct

Pieter Geyser 20 Mar 2026

Research

Brand intelligence for a competitive advantage

Issued by BMi Research 19 Mar 2026

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Media

Africa’s creator boom gets a system: Dentsu X unveils The Creator Catalyst

Issued by Dentsu 17 Mar 2026

Africa rewrites retail media - lagging brands lose ground

Retail Marketing

Africa rewrites retail media - lagging brands lose ground

Issued by Dentsu 16 Mar 2026

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Marketing

AdHive Group introduces the Honeycomb: A smarter model for modern marketing

Issued by AdHive Group 16 Mar 2026

Ziphindiwe Ngcobo is the department executive for marketing at Isuzu Motors South Africa. Source: Supplied.

Marketing

Marketing needs its human layer back

Ziphindiwe Ngcobo 12 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

A roundtable of agency leaders and marketers discussed the evolution of the global agency model at the recent Scopen Africa Decade Awards (Image supplied)

Marketing & Media

The evolution of agencies from FTE* to...

11 Mar 2026

Davina Malan, managing partner at Tribeca Public Relations, reflects on why starting the agency pitch process with a conversation, not a proposal, can lead to better outcomes for both brands and agencies. (Image supplied)

PR & Communications

Why the agency pitch process needs a glow up

Davina Malan 11 Mar 2026

Make every advertising rand work harder

Advertising

Make every advertising rand work harder

Gillian Rightford, Issued by Association for Communication and Advertising 10 Mar 2026

Despite the current media narrative, brands that play it too safe risk missing out on significant opportunities in Great Britain’s cause landscape, the findings show (Image supplied)

Marketing

Effie and Ipsos: Brands playing it too safe risk missing opportunities

5 Mar 2026

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

OOH

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Sharné Daniels, Issued by Vicinity Media 5 Mar 2026

CMOs drowning in data, starved for decisions

Marketing

CMOs drowning in data, starved for decisions

Max Flajsner, Issued by Incubeta 5 Mar 2026

#BizTrends2026 | Modus Operandi's Simon Säll: Predictions and contradictions - The future of work

Marketing

#BizTrends2026 | Modus Operandi's Simon Säll: Predictions and contradictions - The future of work

Simon Säll 4 Mar 2026

Death of the ‘open brief’ and the generative AI fix

Marketing

Death of the ‘open brief’ and the generative AI fix

Mathabatha Sexwale, Issued by Brave Group 3 Mar 2026

Joe Public voted Most Balanced Creative Agency of the Decade

Marketing

Joe Public voted Most Balanced Creative Agency of the Decade

Issued by Joe Public 26 Feb 2026

CRM, CX, UX

#BizTrends2026 | Oppo's Avashnee Moodley: How belonging is rewriting brand loyalty

Avashnee Moodley 26 Feb 2026

The inaugural Scopen Africa Decade Awards were announced at a special event held in Johannesburg on Tuesday, 24 February. Pictured: All the winners (image supplied)

Marketing & Media

A decade of consistency: Scopen Africa Decade Award recognise top leaders and agencies

Danette Breitenbach 25 Feb 2026

Marketing

How short-termism is hindering APAC's marketing effectiveness

24 Feb 2026

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

OOH

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Issued by Epic Outdoor 23 Feb 2026

High stakes: SA’s young men are hooked on gambling

Research

High stakes: SA’s young men are hooked on gambling

Issued by Caxton Media 19 Feb 2026

Louise Polders is the head of innovation at Neon Octopus. Source: Supplied.

Artificial Intelligence

The rise of AI-simulated humans in business research

Louise Polders 19 Feb 2026

Penquin’s Strategy Director Thando Mxosa says in 2026 marketing success lies in the ‘why,’ not the ‘what’ (Image supplied)

Advertising

#BizTrends2026 | Penquin’s Thando Mxosa: The ‘why,’ not the ‘what’ counts

Thando Mxosa 19 Feb 2026

O&L BrandX MD Patricia Hoeksema.

Marketing

AI slop hits Africa - Insights from Namibia

Patricia Hoeksema 18 Feb 2026

Africa leads boldly as dentsu welcomes new global CEO

Media

Africa leads boldly as dentsu welcomes new global CEO

Issued by Dentsu 16 Feb 2026