Marketers | Bizcommunity

Marketers | Bizcommunity

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Tourism

Space tourism’s growth blurs the line between scientific and symbolic achievement

Betsy Pudliner 11 hours

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 13 hours

Social Media

Gen Z is turning to TikTok, not Google, when they need answers

Sue Blaine 13 hours

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Social Media

The future of influencer marketing - Not in the loudest voice, the most trustworthy one

Bronwyn Abrahams 16 May 2025

Donald Chauke from Demographicia asks if Nedbank’s pink tax campaign that takes on gender pricing is enough (Image credit: Nedbank)

Marketing

Nedbank’s pink tax campaign takes on gender pricing but is it enough?

15 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

Ntokozo Nhlanhla, executive creative director, Digitas Liquorice says the creator economy is Africa’s chance to leapfrog into a new era of influence, where creators set global trends (Image supplied)

Digital

The next global marketing frontier: Africa’s creator economy

Ntokozo Nhlanhla 12 May 2025

The awards were held on Thursday. Source: Supplied.

Advertising

TFG and VML triumph at the Smarties 2025 Awards

9 May 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Why business development is every agency’s secret weapon

Advertising

Why business development is every agency’s secret weapon

Issued by Penquin 8 May 2025

Effie Academy launches in South Africa

Marketing & Media

Effie Academy launches in South Africa

Issued by Association for Communication and Advertising 8 May 2025

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Direct Marketing

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Issued by DMASA 8 May 2025

Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist

Marketing

EXCLUSIVE: Halo and Demographica launch new agency with Mike Stopforth at the helm

Danette Breitenbach 8 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

Got 10 minutes? Take Kantar’s Media Reaction Survey (Image supplied)

Marketing & Media

Got 10 minutes? Take Kantar’s Media Reaction Survey…

7 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

Marketing & Media

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Digify Africa and Meta are offering a free digital marketing programme for 2025. Source: Supplied.

Education

Calling unemployed youth: Digify Africa and Meta offer free digital marketing programme for 2025

6 May 2025

Cannes Lions

#Cannes2025 report says creative confidence is in crisis

2 May 2025

All about YOU! Putting YOU in YOUth Month on Biz!

Youth Month

All about YOU! Putting YOU in YOUth Month on Biz!

Issued by Bizcommunity.com 6 hours

Every year, Kantar’s Media Reactions study explores how consumers perceive various media channels and brands, while also examining the challenges and preferences faced by marketers (Image supplied)

Marketing

Kantar's Media Reactions 2025 – share your opinion on the challenges and opportunities facing marketers today

30 Apr 2025

Ogilvy SA won four Warc Awards 2025 - Middle East Africa including gold for its Bread of the Nation campaign for AB InBev SA

Advertising

Ogilvy wins all SA’s Warc Awards 2025 - Middle East and Africa

29 Apr 2025

Source: © Unsplash Special Effects Media South Africa’s content producer, Modiegi Mokgopa says it is out with the era of perfect and polished, and in with raw, authentic, relatable content

Social Media

4 Steps to inclusive, representative digital content

Modiegi Mokgopa 25 Apr 2025

Diary of a CMO: What’s marketing’s contribution to profit?

Research

Diary of a CMO: What’s marketing’s contribution to profit?

Mary Kyriakidi, Issued by Kantar 23 Apr 2025

A deep dive into the local 26 million customer social media market

Social Media

A deep dive into the local 26 million customer social media market

Sivu Matyila, Issued by Matte BLK 22 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Enter Everlytic’s You Mailed It Email Marketing Awards today

Marketing

Enter Everlytic’s You Mailed It Email Marketing Awards today

Issued by Everlytic 15 Apr 2025

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Education

From aaa School of Advertising to industry disruptor: Patrick Mentzel

Issued by AAA School of Advertising 15 Apr 2025

This year’s Loeries campaign from Halo is something completely different, and a break with the clichéd ‘black and gold’ look and feel for an awards event (Image supplied)

Loeries Creative Week

#Loeries2025: "Is this all you’ve got? Then, you are not yet done!” Halo’s Loeries 2025 campaign

11 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

IMC Conference

BBC’s first ever chief brand officer to present in-person keynote at Nedbank IMC

Issued by IMC Conference 8 Apr 2025

Advertising

YouTube advertising awards now include South Africa

7 Apr 2025

Muzi Mthombeni is a director at Wonder.

Marketing

Muzi Mthombeni | This and That: Why brand duality is now the minimum requirement

Muzi Mthombeni 7 Apr 2025

WPP enhances AI marketing with strategic InfoSum acquisition

Artificial Intelligence

WPP enhances AI marketing with strategic InfoSum acquisition

4 Apr 2025

CRM, CX, UX

Digital footprints not as reliable as believed, warns new marketing study

Karabo Ledwaba 3 Apr 2025

From breaking bad to business grad and how to deal with pressure

IMC Conference

From breaking bad to business grad and how to deal with pressure

Issued by IMC Conference 3 Apr 2025

AI or die: The flight plan for AI-powered marketing in 2025

Artificial Intelligence

AI or die: The flight plan for AI-powered marketing in 2025

Issued by V5 Digital 2 Apr 2025

How the profit-driven marketer can unlock growth with outperform marketing

Marketing

How the profit-driven marketer can unlock growth with outperform marketing

Issued by Incubeta 2 Apr 2025

Why Aren’t More Businesses Doing Personalisation Better?

Marketing

Why Aren’t More Businesses Doing Personalisation Better?

Andrew Solomon, Issued by Achievement Awards Group 26 Feb 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Artificial Intelligence

Can brands maintain a true voice amidst the rise of AI content?

Thelma Ngoma-Mavhunga 28 Mar 2025

Marketing & Media

10 Tips for building a strong partnership with your agency

Johanna McDowell 27 Mar 2025

Artificial Intelligence

Adobe introduces Agentic AI Strategy and Brand Concierge app

27 Mar 2025

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Digital

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Shaune Jordaan, Issued by Hoorah Digital 26 Mar 2025

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Events & Conferencing

Connect with key decision makers in research and be a sponsor for this year’s Samra Annual Conference!

Issued by SAMRA 26 Mar 2025

Marketing

What’s holding businesses back from mastering personalisation?

Andrew Solomon 26 Mar 2025