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R-Squared SA Press Office
Founded in 2014 and based in beautiful Cape Town, R-Squared is an Influencer Marketing Creative Agency that designs, builds and executes kickass influencer marketing projects locally and internationally, and is recognised as one of the Top 5 Influencer Agencies in South Africa. Our projects are curated to be engaging, authentic and to protect both brand and advertising agency brand equity.
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Influencing the trend towards excellenceIt is always an honour - and a surprise - when you find yourself rubbing shoulders with truly influential personalities, when the industry you love returns your passion with accolades. 16 Nov 2020 Read more

Why it's important to celebrate the power of African women in mediaI am the CEO of an influencer marketing agency. Sure, we have offices in Cape Town and London. Yes, I am a committee member of the IAB France and the chairperson of the Digital Influencer Marketing Committee for the IAB South Africa. But why would I be invited to judge the APO Group African Women in Media Awards 2020? And why would I be rubbing shoulders with luminaries like Naomi Campbell (yes, the Naomi Campbell - supermodel, actor, business tycoon), Nicolas Pompigne-Mognard (founder of APO Group), Fatma Samoura (secretary-general of Fifa), Dr Rasha Kelej (CEO of Merck Foundation) and a ton of world-renowned heads of business, industry, organisations and governments? 12 Nov 2020 Read more

Balancing the real with the reward - authenticity versus accountability in influencer marketingThe influencer marketing industry has grown exponentially in the last few years, partly because people - not consumers, people - are desperate for a personal connection. The irony of the world becoming more accessible through the web, but also more insular due to current geopolitical tensions, is not lost on the next generation, and it is causing them to actively search for the real in the world. 5 Nov 2020 Read more

R Squared formally partners with syndicated agenciesR Squared announces a formal partnership with industry leaders such as iProspect and Posterscope of the international Dentsu Aegis Network. The move from informal collaboration to formal syndication partnerships provides all R Squared clients with a syndicated network of expert skills and services to amplify their influencer marketing campaigns. 15 Sep 2020 Read more

One voice can make a differenceIt's what makes putting paid media behind your influencer marketing such a great idea. You get the power and reach of paid media, the vast audiences with their volume of impressions but with a select voice giving you true authenticity and bringing focus to your campaign. 3 Jul 2020 Read more


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Contact R-Squared SA


E-mail: ycnega.derauqs-r@ofni
Phone: +21 (0)27 276 0265
Whatsapp: +27 (0)66 562 2130

www.r-squared.agency

Physical address: Old Castle Brewery, 6 Beach Rd, Woodstock, Cape Town, 7915